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Need more sales

by Zbattery
8 replies
I work in customer service answering phones and helping customers. But I have time between calls to do online marketing. I've never done it before, and I don't get a budget to work with.

The company I work for sells merchandise (no dropshipping FTMP), not a digital product or service. Has anyone ever done this kind of thing before? How did you do it?
#merchandise #sales #social media advertising
  • Profile picture of the author Freedom Warrior 1
    Hey there. Do you have any more details? What are you selling? How are you contacting your perspective buyers?
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  • Profile picture of the author Zbattery
    Freedom Warrior. I have details aplenty.

    I work for a battery distributor. We retail batteries and flashlights. More than 90% of our sales are online and we rely on people finding us with search engines. We also receive referrals from the companies we distribute for.

    SEO would be the most obvious choice to increase connections with our prospective buyers. But there is a bit of an issue with SEO since changing the website has some restrictions. We cannot include HTML tags that do much more than set the text and format the text on a page. We can upload images. The rest of the page is not quite set in stone, but it's pretty firm just the same. As far as I can tell, we can't do a whole lot more than we've already done.

    So the next idea was that between calls I can use Twitter, FB, and a blog to try and generate more exposure. And I've done that for a couple months and realize there is a missing element to what I'm doing. I'm getting zero hits because I have to market the tweets and posts I'm guessing. I think that's where I'm stuck.
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    • Profile picture of the author Marx Vergel Melencio
      ZBattery,

      Compare your server logs and site analytics data against the data in tools like SimilarWeb.Com and SpyFu.Com for your site ...

      That can give you a better handle in knowing which exact traffic sources and exact traffic types are generating the best subscription conversions and sales for you.
      ...
      As far as I know, the two major traffic classifications are mobile and desktop, while traffic types and sources are direct traffic, referral traffic, social traffic, organic search traffic, paid search and display traffic ...

      You'd also be able to identify the exact pages in your site (and which types of pages) are positively contributing to ideal subscription and sales conversion rates.
      ...
      That might be your sales / shopping cart pages, subscription / membership offer pages, info pages, blog posts, contact pages, support pages and so on ...

      For example, you'd know what exact match keywords are generating organic search traffic for you from which search engines (I'm guessing Google mostly), and how much of that is landing on which exact pages in your site, and how much of that traffic is going to your subscription and sales pages (if they haven't landed on these first), and how much of that traffic is converting into subscriptions and sales.
      ...
      Another case example is knowing which social pages from which social networks are landing on which pages of your site, and how much of that traffic converts into subscriptions and sales ...

      It's obviously in your best intrest to focus on the following things:

      >> Creating and promoting the exact types of pages in your site that's giving you the best conversions; and

      >> Using the exact methods for promoting your content in the exact traffic sources that can drive the best converting traffic types to the best converting pages in your site ...

      Hope this helps!
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      • Founder: Grayscale (Manila, PH) & SEO Campaign Manager: Kiteworks, Inc. (SF, US)
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      • Profile picture of the author Zbattery
        Originally Posted by Marx Vergel Melencio View Post

        ZBattery,

        Compare your server logs and site analytics data against the data in tools like SimilarWeb.Com and SpyFu.Com for your site ...
        Wow... that's some very neat looking data at those sites.

        That can give you a better handle in knowing which exact traffic sources and exact traffic types are generating the best subscription conversions and sales for you.
        Subscription conversions? That's a little jargon that isn't lining up in my head. We do have a newsletter that people can sign up for, but we only make money on retail merchandise selling. The newsletter announces sales, tips, and specials - but anyone can partake in those things because the number of people that buy from the newsletter is very tiny. We see a little blip in sales increase with each newsletter release so we don't focus much on that.

        So correct me if I'm wrong, but when you say "subscriptions" I should be reading "merchandise sales", no?

        As far as I know, the two major traffic classifications are mobile and desktop, while traffic types and sources are direct traffic, referral traffic, social traffic, organic search traffic, paid search and display traffic ...

        You'd also be able to identify the exact pages in your site (and which types of pages) are positively contributing to ideal subscription and sales conversion rates.
        On the topic of desktop or mobile, we are almost entirely desktop. People just don't seem to buy batteries and flashlights with their phones or tablets. Besides, our website is very hard to see/navigate on a phone. Unfortunately, as long as we are a NetSuite store, we can't change that because we'd spend more than what we could get back for it since mobile will always be minority and we expect to move off of NetSuite for reasons like these within a year.

        That might be your sales / shopping cart pages, subscription / membership offer pages, info pages, blog posts, contact pages, support pages and so on ...

        For example, you'd know what exact match keywords are generating organic search traffic for you from which search engines (I'm guessing Google mostly), and how much of that is landing on which exact pages in your site, and how much of that traffic is going to your subscription and sales pages (if they haven't landed on these first), and how much of that traffic is converting into subscriptions and sales.
        Ah... I'm getting you here. Find out what keywords people are using from the sites you mentioned and create landing pages for them to branch out from there to the merchandise on the site. I'll get right on that.

        Another case example is knowing which social pages from which social networks are landing on which pages of your site, and how much of that traffic converts into subscriptions and sales ...
        I know the answer to that... none. No one (or negligible amounts of traffic) is going from FB or Twitter to our site.

        This is where I get the feeling that merchandise doesn't work quite the same as services.

        It's obviously in your best intrest to focus on the following things:

        >> Creating and promoting the exact types of pages in your site that's giving you the best conversions; and

        >> Using the exact methods for promoting your content in the exact traffic sources that can drive the best converting traffic types to the best converting pages in your site ...

        Hope this helps!
        It really helps! Thanks!
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  • Profile picture of the author JohnVianny
    TRAFFIC is good PAYING.

    Even 100 usd With facebook ads. or 20 usd for see how it's perform.

    Build a list around this topic and see how it works: provide anti intuitive info about batteries and how to replace them or something like this. Give a report to better make the battery life longer or whatever is suitable and then try to sell to your list
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  • Profile picture of the author talfighel
    Doing online marketing between calls and that's it? So this is like a HOBBY and you will not make money this way.

    If you are really serious about success and one day quitting your job, then you need to devote more time at home.
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  • Profile picture of the author Zbattery
    I really appreciate all your thoughts. Connann and Marx I'll need more time to see what I can do with what you said.

    Talfighel; it's not a hobby, it's a new part of my job (you know, like how Milton was given a can of bug spray for roaches). But you bring up a good point. I should learn how to do this for my own. But still, I'll need to learn how to do this between calls first before I can take the method home, no?
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  • Profile picture of the author Zbattery
    Connann; This is a tough spot for me. I won't get budget to even try FB (I've been told we tried it to the tune of a lot more than $100 and didn't get anywhere near our money back). But as Talfighel says, I need to start doing this for myself. I have a product in mind and I'm going to give FB adds a try. It's not batteries, but hopefully FB ads should work for any good product.
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