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TrafficVance Video Ads

by CpvGuru
2 replies
Hey guys,

We are looking into TrafficVance Video ads, Have you ever run the ads using VAST or VPAID tags? What was your experience?
#ads #trafficvance #video
  • Profile picture of the author Thomas Owenn
    VAST and VPAID are importantfor video ads.
    Because;
    Enhancing campaign speed to market using clearly defined rules for VAST and VPAID compliance to avoid errors and bad viewer experiences. Existing standards are often viewed as an optional check list, resulting in a wide range of compatibility issues across video players Maximizing the potential of the creative executions with advanced definitions of player capabilities that improve a players ability to detect and play the richest version of an ad, especially when multiple ads are served within a VAST tag.More content monetization options by providing standards that outline how to run multiple linear ads in a row without content interruption More market transparency by expanding standards to ensure players have the ability, when data is offered by a player€™s host site, to pass back placement information on site location, player type, and more where a video ad has been played.
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