White and Black Hat

[Jennienbr]

Can someone explain to me (a relative newbie) what is meant by white hat and black hat marketing?

[AnnaHamer]

quite simple. Black hat are things that people do that they would never put there name to. Using dishonest means to get people on their squeeze pages and to their list. It is also methods that break the terms and service of the things they are using to get traffic, such as having 50 youtube accounts all with the same video.

White hat is the exact opposite. Not breaking the terms of service of websites and products. Not using dishonest means to get people to your sites, and not spamming the hell out of people.

[CDarklock]

Originally Posted by Jennienbr

Can someone explain to me (a relative newbie) what is meant by white hat and black hat marketing?

If you could get in trouble for it - like get your account terminated, or get sued, or go to jail - it's black hat. (We sometimes call it "BlueFart" here.)

If you couldn't, it's white hat.

[AnnaHamer]

Originally Posted by CDarklock

If you could get in trouble for it - like get your account terminated, or get sued, or go to jail - it's black hat. (We sometimes call it "BlueFart" here.)

If you couldn't, it's white hat.

Never heard it called bluefart, but I like it better! Why is it called that

[CDarklock]

Originally Posted by AnnaHamer

Never heard it called bluefart, but I like it better! Why is it called that

It's just a Warrior Forum thing... most of us don't much like black hat methods. I think we may still have the filter that changes it, if you cram the words "black" and "hat" together as one word; here's the test:

BlueFart

If that says "BlueFart," the filter's still running.

Edit: yep, it is.

[rondo]

Some say the terminology comes from old cowboy westerns where the good guys wore white hats, and the bad guys wore black hats.


Andrew

[netcatapult]

Yes that is true the good guys wore white and the bad guys wore black.
Black Hat search engine optimization is generally defined as tactics that are used to get higher search rankings in an unethical manner such as keyword stuffing and doorway pages. Black hat SEO techniques usually include one or more of the following:

• breaks search engine rules and regulations
• creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site
• unethically presents content in a different visual or non-visual way to search engine spiders and search engine users