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How to balance high quality blog posts with more frequent ones?

by squeebo
8 replies
I've got some good articles I write for my blog that get a little attention. But it takes me a long time to craft one of those. I could put out more frequent ones with things like user photos of the products they share, but I don't want to diminish the quality of my blog feed, such as everything on my homepage and archive pages.

How do you guys handle this type of thing where you want to emphasize your high quality posts as the content they want to see when browsing, while still publishing other content frequently to keep people coming back to the site, without watering down the average quality of the content they browse?
#balance #blog #frequent #high #posts #quality
  • Profile picture of the author Frank Donovan
    Originally Posted by squeebo View Post

    How do you guys handle this type of thing where you want to emphasize your high quality posts as the content they want to see when browsing, while still publishing other content frequently to keep people coming back to the site, without watering down the average quality of the content they browse?
    You don't decide the value of your content - your visitors do. You might believe that because a post takes you a long time to create, it's "quality" but your readers may think otherwise and it's their opinions and actions that matter.

    Also, there's no reason to suppose that shorter and simpler posts aren't just as appreciated as your longer pieces - perhaps more so.

    As long as what you provide is of interest to your target market, your visitors will keep returning, regardless of the length of the posts. But posting content more frequently simply to keep readers coming back is a good way to lose them.
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  • Profile picture of the author squeebo
    Ok, I'll try making some shorter posts and see what happens!
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  • Profile picture of the author vishwa
    A post with minimum of 1000 words is very good option to get started and crafting a post. You can use visuals in your post like quality images and relevant videos, which will make your post more attractive and user friendly.
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    Techbizmasters.com- Blogging, Technology, and Digital Marketing
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  • Profile picture of the author John Romaine
    Frank, forget about satisfying meaningless schedules. Focus on QUALITY.

    Many of the blog posts on my site take me anywhere between 3 days to a week to craft.

    Focus on quality, long form, highly valuable, 10x content. The type of content that drives traffic, gets engagement (social, comments), attracts natural links and invokes an emotional response.

    The ONLY way to expedite the process, is to hire a team of writers that can write on your behalf, but that can work out costly if you don't have the funds to accommodate it.

    Good luck.
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  • Profile picture of the author Kay King
    A post with minimum of 1000 words
    With every blog post you make, the focus should on providing something of interest - something worth reading.

    It doesn't matter if your blog post is 300 words or 1000 words - the best bloggers vary the length and focus on WHAT they have to say.

    Visitors will read UNIQUE, INTERESTING content no matter the length. You may have long, detailed articles once a week or bi-monthly...and shorter items of interest in between. What you SAY is much more important than how many words it takes to say it.

    I'm not against longer articles - it's been my own choice for years. However, I read too many blogs where the goal of the blogger is clearly to make the post "long". Have something to say when you post - say it clearly - then stop talking.
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    • Profile picture of the author unifiedac
      Originally Posted by Kay King View Post

      It doesn't matter if your blog post is 300 words or 1000 words - the best bloggers vary the length and focus on WHAT they have to say.
      I agree with this wholeheartedly.

      Let the length of your post be determined by what you have to say. Are you telling a detailed and compelling story that takes more explanation, imagery, and maybe even videos? Or are you making a short witty statement for visitors to consider and/or discuss in the comments?

      Focus on the purpose of the post and use the minimum amount of words to communicate accurately. Don't say more than you have to.
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  • Profile picture of the author discrat
    Practice and learn your craft
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