Is social media for online marketing overrated!

netwiz · 09-14-2009, 08:48 AM

a lot of social media analysts and evangelists out there but is it all worthwhile

MichaelHiles · 09-14-2009, 09:43 AM

At some point, new media will just become... media. The challenges of knowing how to construct and manage a marketing and sales process within a business is still the same.

At least until someone changes the meaning of a for-profit business (which a lot of people are desperately trying to do in political circles).

LoanShark · 09-14-2009, 09:45 AM

I agree with Michael. It will become "media". I just really don't understand how to capitalize on it yet.

MichaelHiles · 09-14-2009, 09:53 AM

You must first define a business model and objectives in order to understand how to use any tool or technique.

Social media is just a means of generating PR, exposure, buzz, etc...

What's your purpose and intent behind using the tool?

Capitalizing on the techniques requires far more than making a facebook or twitter account.

In fact, trying to build a business by starting with social media is like a car manufacturer trying to figure out how to build a plant by starting with a newspaper advertisement.

Because it's new and exciting, it's all the "in thing".

But when the rubber meets the road, it's just another technique to generate leads for a product or service.

You have that, right?

young-Money · 09-14-2009, 09:55 AM

Its a huge market.

09-14-2009, 08:48 AM	#1
netwiz Warrior Member Join Date: Sep 2009 Location: winnepeg, manitoba Posts: 16 Thanks: 0 Thanked 0 Times in 0 Posts	Is social media for online marketing overrated! a lot of social media analysts and evangelists out there but is it all worthwhile

09-14-2009, 09:43 AM	#2
MichaelHiles Battle Scarred Warrior War Room Member Join Date: Feb 2009 Posts: 2,563 Thanks: 665 Thanked 1,780 Times in 744 Posts Social Networking	Re: Is social media for online marketing overrated! At some point, new media will just become... media. The challenges of knowing how to construct and manage a marketing and sales process within a business is still the same. At least until someone changes the meaning of a for-profit business (which a lot of people are desperately trying to do in political circles).
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09-14-2009, 09:45 AM	#3
LoanShark Active Warrior Join Date: Jan 2009 Posts: 82 Thanks: 11 Thanked 7 Times in 7 Posts	Re: Is social media for online marketing overrated! I agree with Michael. It will become "media". I just really don't understand how to capitalize on it yet.
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09-14-2009, 09:53 AM	#4
MichaelHiles Battle Scarred Warrior War Room Member Join Date: Feb 2009 Posts: 2,563 Thanks: 665 Thanked 1,780 Times in 744 Posts Social Networking	Re: Is social media for online marketing overrated! You must first define a business model and objectives in order to understand how to use any tool or technique. Social media is just a means of generating PR, exposure, buzz, etc... What's your purpose and intent behind using the tool? Capitalizing on the techniques requires far more than making a facebook or twitter account. In fact, trying to build a business by starting with social media is like a car manufacturer trying to figure out how to build a plant by starting with a newspaper advertisement. Because it's new and exciting, it's all the "in thing". But when the rubber meets the road, it's just another technique to generate leads for a product or service. You have that, right?
	FOLLOW ME ON TWITTER!!! @MichaelHiles Circle Me on Google+... http://gplus.to/michaelhiles >>>>>>>> GET THE STRAIGHT TALK at http://www.michaelhiles.com

09-14-2009, 09:55 AM	#5
young-Money HyperActive Warrior Join Date: Jun 2009 Posts: 134 Thanks: 2 Thanked 8 Times in 8 Posts	Re: Is social media for online marketing overrated! Its a huge market.