On average, how many views or prospects = a sale?

13 replies
Hello,

I am clickbank marketer & software programmer, i created a forex product and I posted it on clickbank
These are the results in 2016:

Decembre = 26 prospect = 773 sessions = 0 sales
Novembre = 25 prospect = 593 sessions = 3 sales
Octobre = 18 prospect = 490 sessions = 1 sales
Septembre = 31 prospect = 522 sessions = 0 sales
August = 16 prospect = 712 sessions = 2 sales
July => product launch!

The price of the product is 199$ , i've made 6 slaes = 1194$
Results = 3090 sessions = 116 prospect = 6 sales

So if I understood correctly 515 sessions = 20 prospect = 1 sales
So my question is this:

Are my calculations correct? and if I get more traffic, I would have more sales?

Your advice is much appreciated.
Thanks!
#average #prospects #sale #views
  • Profile picture of the author YourBizAid
    Banned
    What do you mean by "Prospect"? Do you mean leads or visitors? And do you have a funnel setup with email campaigns to convert your leads on the backend? And an email funnel to upsell them on your other products or related affiliate products?

    These factors could improve the value of your leads and the Life-time value of your customers.

    Let me know, however I think you got a good product already at that price - with no refunds (I assume).
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  • Profile picture of the author Raiser45
    If 1 out of the 20 people buy then it's a really good product.

    But if you only get 20 leads from 500 clicks then you have to change your landing page.

    If you want I can make one for you for FREE.

    I hope this comment was helpfull
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  • Profile picture of the author Sid Hale
    Let me make sure I'm understanding the question...
    Are my calculations correct?
    You're a software programmer and you've created a product dealing with the foreign currency exchange markets, and you want me to double check your math????

    As for your other question...
    and if I get more traffic, I would have more sales?
    You are likely to get a number of different answers, but the correct answer is..
    it depends.
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    Sid Hale
    Coming Soon... Rapid Action Profits (Pro)

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    • Profile picture of the author YourBizAid
      Banned
      Originally Posted by Sid Hale View Post

      You're a software programmer and you've created a product dealing with the foreign currency exchange markets, and you want me to double check your math????
      Lol... Ethan you're a heck of a dude
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  • Profile picture of the author JohnMcCabe
    Originally Posted by hichamlamsaouri View Post

    So if I understood correctly 515 sessions = 20 prospect = 1 sales
    So my question is this:

    Are my calculations correct? and if I get more traffic, I would have more sales?

    Your advice is much appreciated.
    Thanks!
    Your arithmetic, while a bit rough, is fine.

    As for your second question, the answer is yes - IF nothing else changes. If anything changes, and it most likely will, re-read Sid's answer...
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  • Profile picture of the author hichamlamsaouri
    Thank you very much for all your reply s
    So about prospect I meant leads and I only use mailchimp to contact my prospect after each registration and I contact each customer after buying with my personal gmail.
    For now I have 0 refund and my one and only traffic source is FB.
    I am not a marketer i'm just a programmer and i want invest an important amount in FB ads to get more traffic this is why I ask the professionals (The risk must be reduced).

    You are marketing professionals and I need your advice.
    Thanks
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    • Profile picture of the author Sid Hale
      Originally Posted by hichamlamsaouri View Post

      Decembre = 26 prospect = 773 sessions = 0 sales
      Novembre = 25 prospect = 593 sessions = 3 sales
      Octobre = 18 prospect = 490 sessions = 1 sales
      Septembre = 31 prospect = 522 sessions = 0 sales
      August = 16 prospect = 712 sessions = 2 sales
      July => product launch!

      The price of the product is 199$ , i've made 6 slaes = 1194$
      Results = 3090 sessions = 116 prospect = 6 sales

      So if I understood correctly 515 sessions = 20 prospect = 1 sales

      So my question is this:

      and if I get more traffic, I would have more sales?
      Unfortunately, the results you have shown are totally unpredictable.

      Comparing your "formula" (515 sessions = 20 prospect = 1 sales) to the results for October makes everything look right.

      But then compare September results with Novermber results. These had similar "sessions" and "prospects"... but drastically different sales results.

      What about November vs. December?

      There is no predictability in your results, so it's pretty much impossible for any of us to draw any conclusions based on what you have reported.


      Originally Posted by hichamlamsaouri View Post

      For now I have 0 refund and my one and only traffic source is FB.
      I am not a marketer i'm just a programmer and i want invest an important amount in FB ads to get more traffic this is why I ask the professionals (The risk must be reduced).
      I don't know if the radical differences in the monthly results is due to changes in your ads, lack of targeting of those ads, or if Facebook just doesn't have very predictable traffic by FX enthusiasts.

      You should research as best you can whether these are factors that are affecting you, and maybe look at expanding your advertising methods to other platforms.
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      Sid Hale
      Coming Soon... Rapid Action Profits (Pro)

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  • Profile picture of the author shmol
    It depends on how targeted the traffic is

    You can bring tons of junk traffic to your site--and sure this might result in a sale or two.

    However, if you get targeted traffic to your page, then there is a good chance that you will increase your sales.

    Hope this Helps.
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  • Profile picture of the author RefuseToLose
    I'm going to use this month as an example.

    Novembre = 25 prospect = 593 sessions = 3 sales

    So you paid for 593 uniques (I'm assuming you're paying for traffic).

    You got 25 people to sign up to your mailing list.

    You sold 3 products from your mailing efforts.

    The weakness I see here. Is obviously your opt-in landing page. It sucks. That's a terrible conversion rate. BUT I haven't seen what you are offering. If you are offering a discount for your product for opting in, well then maybe it's not so bad and the blame would fall on your selling via email since they would be primed users ready to buy.

    So without looking at your optin page there isn't much we can do for you. But from what I can see based on your numbers, you need to work on your opt-in page first. Your email sales % isn't amazing, but it's not bad either.

    So work on getting more people into your list and your numbers will improve drastically. Then once you have a healthy opt-in % on your landing page you can focus on improving your sales rate in the emails.
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  • Profile picture of the author unifiedac
    Originally Posted by hichamlamsaouri View Post

    Results = 3090 sessions = 116 prospect = 6 sales
    The way I read this is:
    • You had 3,090 visitors to your product site.
    • 116 visitors became leads (free sign up/trial?).
    • 6 of your 116 leads purchased the product.
    In the end, you have approximately a 0.2% conversion rate, which is pretty terrible. Although, as I've mentioned in another post, it appears that your income has good potential, even considering the conversion rate.


    Focus on converting visitors, regardless of how you get your traffic (paid or otherwise). If you can get your conversion rate up to 2-3% and keep the same amount of traffic (500+ uniques/month), you could be easily making $2,000-3,000 per month in sales.


    Remember, you want to generate traffic ready to purchase your product. You don't want to pay or advertise your site as if you're giving away free Forex info. You need traffic ready to take action!
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  • Profile picture of the author hichamlamsaouri
    Thank you, thank you very much for all the answers.

    Let me just explain a trick, the views that i shared with you are the total views of my website (Do not forget that I have a blog on my website).
    I'm never sending paid traffic to my landing page, I send to the articles of the blog and my articles are created to push the prospect to buy.
    I know that I complicate life but I'm looking for a perfect system
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  • Profile picture of the author spartan14
    Well your calculation are good but dont expect to be constantly .In my opinion i think you have a good starting i think you should concentrate more on attracting people to promote your product and also to construct a funnel
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  • Profile picture of the author EPoltrack77
    There are a lot of factors. You could have a sales page that completely stinks and nobody will buy.

    Are you getting the targeted traffic that you need. This goes with your description in the marketplace.
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    Working to achieve higher results...
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