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Pricing and a WSO ... not any one in specific

by Bev Clement
14 replies
This isn't about me having a WSO, and I don't have one planned before anyone says it is promotional.

We all know that we see WSO's where they say the first x gets it for y and then they list how many sales before the next price rise.

Those are simple to see what the seller is doing and no problem with that.

But what happens when you launch a wso say today, and you have a fixed price on it, and someone comes in and say increase the price, which you do.

Can that be done as a wso, because it might still be cheaper than the public, but the buyers were expecting x and the price is y because someone said to raise the price. Can the OP be edited to change this when it is bumped, or should a new WSO be released
#pricing #specific #wso
  • Profile picture of the author Michael Mayo
    Hi Bev,

    I've personally done this in the past.

    I had a WSO which started at $7 and placed a disclaimer in the sales
    letter that stated "Get it now the price will increase soon." Believe me
    that when I say that in a sales letter you can bet you rear that the price
    is going to increase as stated.

    What was kinda funny was the fact that I had many more sales at the
    higher price than I did at the lower price. I guess the perceived value of
    the lower price made people think the product wasn't very good.

    Hope that Helps,
    Have a Great Day!
    Michael
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  • Profile picture of the author Bev Clement
    Michael, that's fine because you had a disclaimer, but what about those which are suddenly changed with no disclaimer, no hint of a price rise?
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    • Profile picture of the author Jeremy Kelsall
      You could send a message to the help desk to get some clarification on the rules...

      In my opinion though, the buyers in the WSO section do a pretty good job of policing that type of stuff themselves. If it is unacceptable to you, mention something in the WSO and see what your fellow Warriors have to say in that particular case.
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    • Profile picture of the author Lance K
      Originally Posted by Bev Clement View Post

      Michael, that's fine because you had a disclaimer, but what about those which are suddenly changed with no disclaimer, no hint of a price rise?
      I'd say just start a new WSO. Copying and pasting anything you need out of the old one seems like less of a headache than dealing with people who are disgruntled or confused about the price. A confused prospect never buys.
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    • Profile picture of the author Michael Mayo
      Bev,

      I would think that if some one increased the price with no notice in the
      original WSO after receiving testimonials referencing something along
      the lines of "Great product and Great price"

      That would wrong because it is misleading to future WSO viewers.

      But to raise the price on a WSO would be fine if there were no
      testimonials generically referencing the products previous price as my
      example above. Also the price must remain a better deal than what it can
      be purchased for outside the WSO forum.

      The Key here is not to lower the price after you have had people purchase
      it as you may p off a few customers...lol Unless you refund them the
      difference.

      Testing a products price point, Header, Sales letter and such is part of
      the reason the WSO forum came to be.

      Over the years the concept of testing is still used my many warriors
      although most people now just see it as a market place to peddle their
      latest and greatest product.

      Have a Great Day!
      Michael
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      • Profile picture of the author Paul Myers
        Maybe I'm missing something here, but as long as the price in the WSO copy is the same as (or lower than) what they see at checkout, what's the problem?

        You raise it in the copy first. Wait a little longer than a slow reader would take to read the offer and change it in the cart.


        Paul
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        • Profile picture of the author Kay King
          I don't see it as wrong - but if I saw a post saying "You should be charging more" and then saw the price go up in response....I'd think the guy couldn't make up his own mind so not worth listening to.

          Kay
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        • Profile picture of the author Lance K
          Originally Posted by Paul Myers View Post

          Maybe I'm missing something here, but as long as the price in the WSO copy is the same as (or lower than) what they see at checkout, what's the problem?

          You raise it in the copy first. Wait a little longer than a slow reader would take to read the offer and change it in the cart.


          Paul

          Paul,

          I think the confusion can set in when people put things like "what a steal at $17" etc. in their replies.

          If the new price is $37, people may be turned off that they're paying $20 more.

          What I'm saying is that it may just be easier to list a new WSO that's the same except for the price. If you still want to quote replies, you could just copy and paste. And you could use "What a steal..." rather than "What a steal at $17".

          Of course, it would be best to ask the customer if they would be ok with you presenting their testimonial that way. Ask them if they would still consider it a steal at $37. Or see if they would be willing to submit a new testimonial.
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  • Profile picture of the author Steve Peters Benn
    The original purchasers can't be angry, they paid less. The new people can either buy or not, depending on how the price point seems to them. I think you need to make clear that the price can rise but having said that, I think the most important part is that you are giving Warriors a saving versus what Joe Public buys at...
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  • Profile picture of the author MR.MOE
    Honestly what bugs me the most is when someone puts a price says thats its going to increase and it does increase but then he brings it down lower than the original price. Like lets say he's selling it for $10 hell bring it up to $15 and then bring it down to $3. Isn't that not fair to all the buyers? What do you guys think
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  • Profile picture of the author dsmpublishing
    I once decided to give one of my old wso a boast and offered a today only reduced price and it sold like crazy. Then the next day when i had increased the price to its usual wso price it was still selling really well.

    I only got one person bring me up on it and this was a month after the special offer took place asking me why it has returned to a higher price.

    kind regards


    sam
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    • Profile picture of the author Paul Myers
      Lance,

      Yeah. That's an issue. I'm not sure if that's the issue Bev's asking about, though. The last paragraph of her post leaves me a bit confused.


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      • Profile picture of the author Lance K
        Yeah, I'm not sure I understood her question exactly.

        Originally Posted by Paul Myers View Post

        Lance,

        Yeah. That's an issue. I'm not sure if that's the issue Bev's asking about, though.
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  • Profile picture of the author Mark Riddle
    Personally, I think its wise to post all the price points in the WSO and when the level changed mark it as sold out or something similar.

    As long as the offered price is still lower than the public price I think everything works.

    Mark Riddle
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