What are the best ways to promote a software?

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Assume that its not on any market. Its a windows software and it has a website. I shared some free editions on relevant forums, did a little seo for google, did some social media shares etc. But they are all still not enough to get good traffic. What can I do for more about it?

Edit: Do you guys think that it would help if I submit this product to the windows app store?
#main internet marketing discussion forum #promote #software #ways
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