I have 200k USD for this year which I can spend on branding. How to spend it?

Hi!

I think the best thing to do is to plan first a winning strategy before spending any dime to advertising because traffic is the most easiest part of your business. If I were you, I will focus first on my hook mechanism on how to capture the right audience for my product. Do some split testing which landing page works better for you that gives you higher conversion. If you know the winner, then this is the best time to optimize your advertising both in Facebook and adwords.

Hope this help.
jeng cua

If you have $200.000, wouldn't it made a lot more sense just to hire a consultant and brainstorm with him?

Every business is different. The small particularities of the marketplace, product, logistics, USP make for a different plan. You can study how the best did it but you're going to get guidelines, not a particular plan.

You've got $200.000. I think there are better approaches to put that money to use than to get advice from people who know nothing about your business and therefore, can offer generalities.

What? any proofs that you own 200k? I don't think so. Because, in reality, those who got that amount are too smart to looking for advise in open public forums. How did you earn that? It's better that you come up with some good marketing questions.

Go hire a consultant with a good track record.

It's odd that you would have a $200K budget and be clueless where the money should be spent.

Find someone who is successful and has the results you want and get coaching from them. That should be your first order of business.

In the "how much do you earn" thread you called others "fraud entrepreneurs" - but you didn't post your own income...or proof. I understand that as it's no one's business what you earn - but if you are going to claim bragging rights....


I don't know if the OP is blowing smoke - if he's working on his own business - or asking for help because his job is to apply a marketing budget for his employer.

Either way - he needs more help than available on an open forum - and rudeness doesn't accomplish anything.

So true - if I were 23 now, my goal would be retirement at 35.

Drumdrone,

The best thing you could probably get from your thread is just speculative advice on how to spend your budget, and not what to do since we don't essentially know anything relevant at the moment ...

So, for argument's sake, here goes:

As a test with what I'm currently doing now (not organic food), I'd most likely spend 2/10 of that with offline ad firms in some of my priority target areas, specifically with companies that have proven to know their way when it comes to positioning new brands in relevant markets across my priority target areas; and

I'd also use up 1/10 of that as a test ad spend budget with an online ad firm that's proven to know their way when it comes to using paid and organic online channels to position new brands across relevant markets in my priority target areas ...

Then, I'd use 1/10 of that for improving my campaigns, another 1/10 to scale what works, and another 1/10 to gradually expand to my other target areas ...

I'd of course have a target timetable of everything before I start; and

Since I'll be left with 4/10, I'd invest 2/10 in other lower risk ventures and keep 2/10 as liquid savings ...

Well the OrganicFood.com domain name is up for sale. I would take that $200K & make them an offer. My guess is that 200K won't be enough. You could however arrange a financed deal (I've done that a few times on sales) & spread out payments so that you still have ad budget to work with. You may ask about existing type-in traffic but of course if you were able build a site & rank 1st page on Google for the search term "organic food"... it could be a cash cow.

Owning OrganicFood.com would be the ultimate branding campaign as well as a solid business asset IMO.

Wow... Small Frank..

You're losing it..!!

Who said he would need to pay $200,000

Get it together baby..!!

That would be an AWESOME domain to get if he can get for a moderate price..!!

Please listen to Frank. Anyone that tells you to take your entire nut to buy a domain, leaving you penniless, should be banned. lol

Frank

If you have a couple hundred thousand dollars for branding, it's best to create a video or multiple videos and release those on Facebook. You figure around 99% of your audience in most cases is going to be on Facebook.

your awesome man, I'd kill for that money for marketing budget right now. Having said that, I'd say promote it in facebook ads that portray organic food as a healthy choice and hire rich designers who die by organic food so that the marketing message doesn't get messed up and you make positive advertisements that make you back a ton of money. I think how you spend your marketing budget plays equally an important role as what you spend it in. Make sure the people who are receiving the budget to make the advertisement also love organic food so they create ads that are right for your campaign.

If you're comfortable losing that money in exchange of high profile branding like buying a Google page 1 domain then that move might be sensible. As in physical real estate, a domain can be flipped to multiple times the price. We are living in the information age where many big shot assets are virtual or digital in nature. Even assets of billions of dollars are nothing but numbers or pixels in your monitor. It's best to invest the money in a top premium domain, topnotch website, and first class advertising. 200K might not be enough soon after but you can attract investors if you have a clear and attracting business plan on top of what you've already started with the 200K. You can use business consultant if you like but be careful. An expensive consultant with no name will most likely win your money... but you'll win an experience (at least).

I am not telling you how to spend your money, that's not my right....

Drumdrone has $200K and wants advice from people here on how to spend it?

And people are doing their best to 'help' drumdrone?

Maybe we are preaching to the choir....

Understand who your target audience is and narrow to as small of a niche as is both practical and profitable.

I am willing to work with you for 100k. Let's talk and see if we have a good fit