I have 200k USD for this year which I can spend on branding. How to spend it?

by Drumdrone 28 replies
I have a budget for organic food brand for this year about 200k USD. How to spend it? I think I would put some money into Facebook ads, posts promotion and some money into Google Ads. Any other ideas? Thank you.
#main internet marketing discussion forum #200k #branding #spend #usd #year
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  • Profile picture of the author jeng cua
    Originally Posted by Drumdrone View Post

    I have a budget for organic food brand for this year about 200k USD. How to spend it? I think I would put some money into Facebook ads, posts promotion and some money into Google Ads. Any other ideas? Thank you.
    Hi!

    I think the best thing to do is to plan first a winning strategy before spending any dime to advertising because traffic is the most easiest part of your business. If I were you, I will focus first on my hook mechanism on how to capture the right audience for my product. Do some split testing which landing page works better for you that gives you higher conversion. If you know the winner, then this is the best time to optimize your advertising both in Facebook and adwords.

    Hope this help.
    jeng cua
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  • Profile picture of the author RogozRazvan
    If you have $200.000, wouldn't it made a lot more sense just to hire a consultant and brainstorm with him?

    Every business is different. The small particularities of the marketplace, product, logistics, USP make for a different plan. You can study how the best did it but you're going to get guidelines, not a particular plan.

    You've got $200.000. I think there are better approaches to put that money to use than to get advice from people who know nothing about your business and therefore, can offer generalities.
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  • Profile picture of the author anayb
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    Originally Posted by Drumdrone View Post

    I have a budget for organic food brand for this year about 200k USD. How to spend it? I think I would put some money into Facebook ads, posts promotion and some money into Google Ads. Any other ideas? Thank you.
    What? any proofs that you own 200k? I don't think so. Because, in reality, those who got that amount are too smart to looking for advise in open public forums. How did you earn that? It's better that you come up with some good marketing questions.
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    • Originally Posted by anayb View Post

      What? any proofs that you own 200k? I don't think so. Because, in reality, those who got that amount are too smart to looking for advise in open public forums. How did you earn that? It's better that you come up with some good marketing questions.
      How would you know Anayb?? sorry but what an idiotic statement to make ! you have no idea on his work life and by the looks of it he has a organic offline and online business he is trying to get off the ground

      Jealous some I think

      Jason
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  • Profile picture of the author YourBizAid
    Go hire a consultant with a good track record.
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  • Profile picture of the author yukon
    It's odd that you would have a $200K budget and be clueless where the money should be spent.
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  • Profile picture of the author tyronne78
    Find someone who is successful and has the results you want and get coaching from them. That should be your first order of business.
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  • Profile picture of the author Kay King
    Do you know how much I make?
    In the "how much do you earn" thread you called others "fraud entrepreneurs" - but you didn't post your own income...or proof. I understand that as it's no one's business what you earn - but if you are going to claim bragging rights....


    I don't know if the OP is blowing smoke - if he's working on his own business - or asking for help because his job is to apply a marketing budget for his employer.

    Either way - he needs more help than available on an open forum - and rudeness doesn't accomplish anything.

    We're not all 23 here
    So true - if I were 23 now, my goal would be retirement at 35.
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  • Drumdrone,

    The best thing you could probably get from your thread is just speculative advice on how to spend your budget, and not what to do since we don't essentially know anything relevant at the moment ...

    So, for argument's sake, here goes:

    As a test with what I'm currently doing now (not organic food), I'd most likely spend 2/10 of that with offline ad firms in some of my priority target areas, specifically with companies that have proven to know their way when it comes to positioning new brands in relevant markets across my priority target areas; and

    I'd also use up 1/10 of that as a test ad spend budget with an online ad firm that's proven to know their way when it comes to using paid and organic online channels to position new brands across relevant markets in my priority target areas ...

    Then, I'd use 1/10 of that for improving my campaigns, another 1/10 to scale what works, and another 1/10 to gradually expand to my other target areas ...

    I'd of course have a target timetable of everything before I start; and

    Since I'll be left with 4/10, I'd invest 2/10 in other lower risk ventures and keep 2/10 as liquid savings ...
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  • Profile picture of the author wentzco
    Well the OrganicFood.com domain name is up for sale. I would take that $200K & make them an offer. My guess is that 200K won't be enough. You could however arrange a financed deal (I've done that a few times on sales) & spread out payments so that you still have ad budget to work with. You may ask about existing type-in traffic but of course if you were able build a site & rank 1st page on Google for the search term "organic food"... it could be a cash cow.

    Owning OrganicFood.com would be the ultimate branding campaign as well as a solid business asset IMO.
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    • Profile picture of the author BigFrank
      Banned
      Originally Posted by wentzco View Post

      Well the OrganicFood.com domain name is up for sale. I would take that $200K & make them an offer. My guess is that 200K won't be enough. You could however arrange a financed deal (I've done that a few times on sales) & spread out payments so that you still have ad budget to work with. You may ask about existing type-in traffic but of course if you were able build a site & rank 1st page on Google for the search term "organic food"... it could be a cash cow.

      Owning OrganicFood.com would be the ultimate branding campaign as well as a solid business asset IMO.
      Do you have anything of value to offer? If you buy a domain name for $200k - you're now broke. I guess you could eat the domain name. It is organic, after all.

      Insane!

      Frank
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