Opt-in sneaky tip

arepb · 09-15-2009, 12:36 PM

I signed up for a new Dailymotion account today for a new project I'm going to debut in a month or so. What I found interesting is that Dailymotion took a pretty different tact when asking for signups for their newsletter and partner promotions. Instead of simply asking yes or no, they give you the boxes unchecked and provide two delivery methods. Instead of asking "Do I want this newsletter?" it asks "How do I want this newsletter?"

Subtle but effective

katiec · 09-15-2009, 04:27 PM

Assuming that you want it is a great thing. Always give 2 choices, none of which are "No".

jasonl70 · 09-15-2009, 04:40 PM

that's pretty clever implementation of traditional sales techniques

wkathome · 09-15-2009, 04:45 PM

When marketing, you always have to be thinking on your feet.

Tom Brite · 09-15-2009, 04:52 PM

There was a topic about giving people choices and making those choices for them....

Basicly showed this method to a T and also said that if the no box requires a reason then most people will choose yes to just make it simpler.

Very clever marketing none the less!

Tom Brite

Alexa Smith · 09-15-2009, 04:56 PM

Quote:

Originally Posted by arepb

Instead of simply asking yes or no, they give you the boxes unchecked and provide two delivery methods. Instead of asking "Do I want this newsletter?" it asks "How do I want this newsletter?"

That's not how I read it at all.

I read it as "We assume you don't want the newsletter - so tell us if you do".

If all the boxes are unchecked, it seems to me that the "default" (i.e. what happens if you don't voluntarily check any of the boxes) is that you don't get the newsletter. They're assuming that you don't want it unless you take action to tell them that you do.

arepb · 09-15-2009, 10:24 PM

They are unchecked, but the user flow is that he/she is filling out a bunch of forms and boxes prior to this step. Although opt ins go up when you force opt in (obviously), I thought this was the best of both worlds: user opt-in with the psychological game of twisting the usual approach.

zapseo · 09-15-2009, 10:28 PM

It's clever ... and relatively well-known.

What's faar more interesting is to understand the mechanics behind this strategy so you can generalize it.

The underlying "technology", if you will, is called "presupposition."

Live JoyFully!

Judy Kettenhofen Copywriter, Linguistic Magician & Marketer's Geek

09-15-2009, 12:36 PM	#1
arepb Active Warrior Join Date: Jan 2009 Location: Birmingham, Michigan Posts: 44 Thanks: 37 Thanked 10 Times in 8 Posts	Opt-in sneaky tip I signed up for a new Dailymotion account today for a new project I'm going to debut in a month or so. What I found interesting is that Dailymotion took a pretty different tact when asking for signups for their newsletter and partner promotions. Instead of simply asking yes or no, they give you the boxes unchecked and provide two delivery methods. Instead of asking "Do I want this newsletter?" it asks "How do I want this newsletter?" Subtle but effective
	Cool stuff: http://twitter.com/meatyobject Sneaking up on your customers... http://reillybrennan.com/post/100483...your-customers

09-15-2009, 04:27 PM	#2
katiec HyperActive Warrior Join Date: Sep 2009 Location: East Coast. Posts: 151 Thanks: 2 Thanked 3 Times in 3 Posts	Re: Opt-in sneaky tip Assuming that you want it is a great thing. Always give 2 choices, none of which are "No".
	Please read the sig file rules

09-15-2009, 04:40 PM	#3
jasonl70 Software Developer War Room Member Join Date: Feb 2007 Location: Ohio , USA. Posts: 2,273 Thanks: 416 Thanked 408 Times in 250 Posts	Re: Opt-in sneaky tip that's pretty clever implementation of traditional sales techniques
	-Jason

09-15-2009, 04:45 PM	#4
wkathome wkathome War Room Member Join Date: Aug 2009 Location: Orlando, Fl, USA Posts: 164 Blog Entries: 8 Thanks: 43 Thanked 17 Times in 9 Posts Social Networking Contact Info	Re: Opt-in sneaky tip When marketing, you always have to be thinking on your feet.
	Grab a copy of my Free Ebook on ways to use Face book to generate hundreds of free leads. http://budurl.com/fbmarketing02

09-15-2009, 04:52 PM	#5
Tom Brite Banned War Room Member Join Date: Apr 2009 Location: UK and France Posts: 1,103 Thanks: 261 Thanked 188 Times in 100 Posts Social Networking Contact Info	Re: Opt-in sneaky tip There was a topic about giving people choices and making those choices for them.... Basicly showed this method to a T and also said that if the no box requires a reason then most people will choose yes to just make it simpler. Very clever marketing none the less! Tom Brite

09-15-2009, 10:24 PM	#7
arepb Active Warrior Join Date: Jan 2009 Location: Birmingham, Michigan Posts: 44 Thanks: 37 Thanked 10 Times in 8 Posts	Re: Opt-in sneaky tip They are unchecked, but the user flow is that he/she is filling out a bunch of forms and boxes prior to this step. Although opt ins go up when you force opt in (obviously), I thought this was the best of both worlds: user opt-in with the psychological game of twisting the usual approach.
	Cool stuff: http://twitter.com/meatyobject Sneaking up on your customers... http://reillybrennan.com/post/100483...your-customers

09-15-2009, 10:28 PM	#8
zapseo Judy K - WSOTD Copywriter War Room Member Join Date: Jan 2004 Location: San Jose (Silicon Valley), CA , USA. Posts: 4,617 Blog Entries: 1 Thanks: 151 Thanked 238 Times in 162 Posts Social Networking Contact Info	Re: Opt-in sneaky tip It's clever ... and relatively well-known. What's faar more interesting is to understand the mechanics behind this strategy so you can generalize it. The underlying "technology", if you will, is called "presupposition." Live JoyFully! Judy Kettenhofen Copywriter, Linguistic Magician & Marketer's Geek
	WSOTD Copy ... check the last usernote... ==> Kick Your Sales Copy Into High Gear -- "like having your own copywriting course" -- April Coggins Get Free 33 Amazing Marketing Reports by $250K+ marketers @@ Tweet Me! @@