I have a sign up form on my website (all pages) that offers a free newsletter to subscribers. Beneath the form in bright letters I have clearly explained that the person MUST click the confirmation link in the email they get to be able to receive the newsletter.
Now, about 25-30% actually click the link. Is this normal? If not, why would they fill their information in in the first place, if they know they aren't going to confirm? I get about 10 or so sign ups per day, and 2 or 3 actually confirm.
If this is normal, so be it. If not, what's a person to do?
Some warriors think that is very important to make a clear difference between a copywriter, content writer, and writer. Honestly, I thought it wasn't such a big deal. Then, after seeing that this question repeats itself more than once in a few threads, I decided to pay attention to it. It turns out that you think you know, at least this was the case with me, but actually you don't. So, I did a little bit a research about it.
A writer is a general term. Hope we can all agree about it. As soon as we associate money and sales with the writing we enter the copywriting zone. I used this formula, which helped me to better understand this semantics gymnastics. Let's see how accurate it is:
When I am writing a strategy for a client’s new website or developing some online marketing for clients I often keen to find out what some of their competitors are using for their keywords.
While I would usually use Google Keyword Planner, a colleague of mine has shared a few other options which I’d love to get some feedback on from you.
I am using Adwords to drive traffic to a webinar registration landing page. The ad's been running for three days. Here's the pertinent info:
- The ad is being shown across a set of nine keywords, and the average clickthrough rate is currently 10.65 percent. It ranges from 26.67 percent to zero percent.