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What's the minimum EPC you want to see as an affiliate?

by TheBigBee
3 replies
The title of the thread says it all. However, the kicker to that is what's the minimum EPC you would want to see from someone who would not be able to reciprocate (promote for you) due to lack of a big ole fat list at the moment?

Let's say their list size was in the very very very low hundreds but they convert the crap out of clicks...?

Tying this all together, how would you treat an affiliate offer generating a $63 EPC where the product creator has a very small list?

Thanks for any insights you may be able to offer!
#affiliate #epc #minimum
  • Profile picture of the author DIABL0
    EPCs are really irrelevant because they don't tell you anything about the cost of the clicks.

    An EPC of X for one person's traffic source could be great and for another's produce a loss.

    I want an EPC that returns a good ROI.
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  • Profile picture of the author ChrisBa
    Epc can be deceiving. Really you cannot judge an offer or service based just on this.
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  • Profile picture of the author nicheblogger75
    A lot of times I find the EPC depends on the product, and most importantly, the sales copy.

    I've had great products with bad copy that only got a .25 EPC, and I've had great products with great copy that got EPC as high as $5.

    I've also seen bad products with great copy hit a high EPC, and vice versa.

    And as some people mentioned, a high EPC with a high ad spend doesn't really mean much if you don't see a good ROI.
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