4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

Webinars, costs and "tips"

by NeilKHess
3 replies
So, I am just starting my blog which is general advice (perhaps moving into consulting) in education. I am a public school teacher with 15 years experience working with young people. I want to give a webinar. I know that teachers have very little cash, at the same time, I think that if they appreciate what I am doing, I don't mind a "tip". My question is this: is it cheap to have a "tip" button for PayPal at the end of the webinar to allow people to show their appreciation, or does this sound bush league?
#costs #tips #webinars
  • Profile picture of the author bayleymarkv
    I'd say skip the tip.

    Here's what I mean:

    If you are going to put on a webinar, then that is your "freebie", so to speak.

    Get people signed up to attend your presentation, give them some solid teaching sections (3-5 sections) and then you close with your offer for your paid product.

    High or low ticket offer doesn't matter.

    You've just spent 30-60 minutes with your audience and they see you as an expert and someone they can trust.

    Hope this helps!
    Signature
    FREE Marketing Funnel Blueprints - Click HERE to Download
    {{ DiscussionBoard.errors[10984918].message }}
  • Profile picture of the author Steve B
    IMO, asking for "tips" devalues the information you provide your audience. It says "hey, I don't really know if I've given you anything of value so if you feel that I did you can leave me whatever you want."

    It's a dangerous precedent to set, IMO. Tell people what your wisdom is worth. If they don't agree, they will let you know and you can adjust the price you charge next time. If you want to position your business at the low end of the scale, let your audience decide what they will pay you. If, on the other hand, you want to serve the high end of the market, tell your audience what you're worth and then prove it with the quality of your products and advice.

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[10984939].message }}
  • Profile picture of the author JohnMcCabe
    Just about everybody is saying "don't do it", and if the reason for the webinar is to sell a product/service or build a list to whom you can sell, I agree.

    On the other hand, if the webinar is pure content marketing, having a "pay what it's worth" button won't hurt you if you do it right. I would not call it a "tips" button.

    I've been on Paul Myers' Talkbiz list for over a decade, and every newsletter issue has a simple blurb that says something like "if something in this has real value for you, buy me a beer" and a link to a donations page at the end of the newsletter.

    Paul doesn't draw attention to it, but it is there.

    Would something like this make you a bunch of money?

    Probably not. Over the decade I mentioned above, I've probably "bought Paul a beer" half a dozen times. Hardly retirement money.
    {{ DiscussionBoard.errors[10985019].message }}

Trending Topics