Why Isn't My Content Connecting & Converting?
Are you doing all the right things?
Does your website look nice? Do you create content on a regular basis? Do you have SEO?...
Even if your traffic is high you may be struggling in the areas of conversions.
Something seems to be wrong.
For 90% of businesses, they are just offering features and benefits of their products and services. At the core, that simply isn't enough in this age of content saturation.
The problem is deeper.
The problem is that you likely don't have a clear, concise, relevant message that ties it all together.
A great message identifies the business you are "really" in from the perspective of the target audience AND it creates an emotional appeal that leads to a "OMG, how did you know...?" moment.
When you don't have a consistent, relevant message your customers will make decisions based solely on price.
However, a relevant message to their problems, needs, wants and desires leads them away from price and on to value. People are always willing to pay a little more if you can logically and emotionally connect with them.
That kind of connection leads to demonstrated competency, which leads to confidence, and translates into trust.
That's a recipe for success.
What has been your experience?
Does your website look nice? Do you create content on a regular basis? Do you have SEO?...
Even if your traffic is high you may be struggling in the areas of conversions.
Something seems to be wrong.
For 90% of businesses, they are just offering features and benefits of their products and services. At the core, that simply isn't enough in this age of content saturation.
The problem is deeper.
The problem is that you likely don't have a clear, concise, relevant message that ties it all together.
A great message identifies the business you are "really" in from the perspective of the target audience AND it creates an emotional appeal that leads to a "OMG, how did you know...?" moment.
When you don't have a consistent, relevant message your customers will make decisions based solely on price.
However, a relevant message to their problems, needs, wants and desires leads them away from price and on to value. People are always willing to pay a little more if you can logically and emotionally connect with them.
That kind of connection leads to demonstrated competency, which leads to confidence, and translates into trust.
That's a recipe for success.
What has been your experience?