Good, Bad or Wrong Marketing Tactics? Would you do this? Pros? & Cons?

[Michael Mayo]

Hi Warriors,

I'm multi tasking at the moment.(Aren't we all?)

In the background I hear an Emergency Warning on the Television.
(You know the sound, Arrrr Arrrr Arrrr)

It turned out to be a commercial for Arby's restaurant.
(a fast food place that serves Roast Beef Sandwiches)

Was that right for the company to use an Emergency Signal to grab
viewers attention?

I mean, If everyone starts doing this won't it cause people to stop paying
attention to the warnings?

How far will people go to earn money?

Hope all the above made sense, I am in a webinar at the moment and
wanted to post this before my next speech.

Have a Great Day!
Michael
PS. Inquiring Minds want to know?

[Adam Carn]

That sounds like a pretty desperate way to get peoples attention. It's stupid really. If they can't think of other ways to get people to notice their ad then they really shouldn't even bother.

Adam

[Michael Mayo]

Adam,
My first thought before I posted this thread was to make the Title,
Emergency - Read This Now!

But then I felt that wasn't right!

Thanks for your thoughts.

Have a Great Day!
Michael

[BrianMcLeod]

I'm surprised they were even able to clear a spot like that for air.

I can only presume that it was distinctively different sounding, though evocative of the official Emergency Broadcast tone.

I written spots with an "Attention" bleep at the top, but it had no resemblance to an "official" emergency tone... just annoying ; )

Brian

[Adam Carn]

Originally Posted by Michael Mayo

Adam,
My first thought before I posted this thread was to make the Title,
Emergency - Read This Now!

But then I felt that wasn't right!

Thanks for your thoughts.

Have a Great Day!
Michael

LOLL that would get a lot of people to read the post BUT probably pee a lot of them off too lol.

Adam

[Mark Hess]

I'm glad Arby's is running this commercial or else I would have never known their regular roast beef sandwiches are 5 for 5.

[crissanteiro]

Is that called spamming the TV?

[Michael Mayo]

Originally Posted by BrianMcLeod

I'm surprised they were even able to clear a spot like that for air.

I can only presume that it was distinctively different sounding, though evocative of the official Emergency Broadcast tone.

I written spots with an "Attention" bleep at the top, but it had no resemblance to an "official" emergency tone... just annoying ; )

Brian

Hi Brian,

I really don't believe the tone was different.

It takes a lot to get me distracted and that sound will do it every time
after IKE passed through here!

I think they will catch some flak from it but who knows?

Have a Great Day/Night!
Michael

[JustinP]

As someone who has tried a number of borderline marketing strategies, I would probably avoid resorting to using emergency sirens lol.

You DID watch the commercial and we are now here discussing Arby's. I'm sure many other people stopped to watch the commercial so I bet they are happy with the ad. Whatever flak they catch it will probably be worth it from an advertising perspective.

But yeah...personal opinion, don't use emergency sounds to sell stuff

[nicholasb]

well it grabbed your attention, it got you talking about arby's to your friends so I would say it was pretty successful whether right or wrong isn't that the point of marketing

and on top of that I'm "thinking Arby's now"