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#1 |
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WarriorDojo.com
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Hi Warriors,
I'm multi tasking at the moment.(Aren't we all?) In the background I hear an Emergency Warning on the Television. (You know the sound, Arrrr Arrrr Arrrr) It turned out to be a commercial for Arby's restaurant. (a fast food place that serves Roast Beef Sandwiches) Was that right for the company to use an Emergency Signal to grab viewers attention? I mean, If everyone starts doing this won't it cause people to stop paying attention to the warnings? How far will people go to earn money? Hope all the above made sense, I am in a webinar at the moment and wanted to post this before my next speech. Have a Great Day! Michael PS. Inquiring Minds want to know? |
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#2 |
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ListSwapper.com
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That sounds like a pretty desperate way to get peoples attention. It's stupid really. If they can't think of other ways to get people to notice their ad then they really shouldn't even bother.
Adam |
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#3 |
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WarriorDojo.com
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Adam,
My first thought before I posted this thread was to make the Title, Emergency - Read This Now! But then I felt that wasn't right! Thanks for your thoughts. Have a Great Day! Michael |
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#4 |
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Fingers of Fury
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I'm surprised they were even able to clear a spot like that for air.
I can only presume that it was distinctively different sounding, though evocative of the official Emergency Broadcast tone. I written spots with an "Attention" bleep at the top, but it had no resemblance to an "official" emergency tone... just annoying ; ) Brian |
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#5 | |
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ListSwapper.com
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Join Date: Dec 2007
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Quote:
Adam | |
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#6 |
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Mark Hess - Infopreneur
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I'm glad Arby's is running this commercial or else I would have never known their regular roast beef sandwiches are 5 for 5.
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#7 |
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HyperActive Warrior
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Is that called spamming the TV?
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#8 | |
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WarriorDojo.com
War Room Member
Join Date: Jul 2005
Location: USA. Kentucky
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Quote:
I really don't believe the tone was different. It takes a lot to get me distracted and that sound will do it every time after IKE passed through here! I think they will catch some flak from it but who knows? Have a Great Day/Night! Michael | |
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*Stop Wasting Time Trying to Find the WSO you need. Get This Now! ***(WSO Keyword Spy)***
WSO#1 Make a Recurring Local Biz Fortune 10 Videos/Transcript/Resource Guide! WSO#2 The Exact Formula Video Series, How To Dominate Any Niche in 6 Months or Less! Do You Need a IM Coach ? |
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#9 |
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Active Warrior
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As someone who has tried a number of borderline marketing strategies, I would probably avoid resorting to using emergency sirens lol.
You DID watch the commercial and we are now here discussing Arby's. I'm sure many other people stopped to watch the commercial so I bet they are happy with the ad. Whatever flak they catch it will probably be worth it from an advertising perspective. But yeah...personal opinion, don't use emergency sounds to sell stuff |
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#10 |
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Senior Warrior Member
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well it grabbed your attention, it got you talking about arby's to your friends so I would say it was pretty successful whether right or wrong isn't that the point of marketing
and on top of that I'm "thinking Arby's now" |
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