Good, Bad or Wrong Marketing Tactics? Would you do this? Pros? & Cons?

Michael Mayo · 09-15-2009, 08:57 PM

Hi Warriors,

I'm multi tasking at the moment.(Aren't we all?)

In the background I hear an Emergency Warning on the Television.
(You know the sound, Arrrr Arrrr Arrrr)

It turned out to be a commercial for Arby's restaurant.
(a fast food place that serves Roast Beef Sandwiches)

Was that right for the company to use an Emergency Signal to grab
viewers attention?

I mean, If everyone starts doing this won't it cause people to stop paying
attention to the warnings?

How far will people go to earn money?

Hope all the above made sense, I am in a webinar at the moment and
wanted to post this before my next speech.

Have a Great Day!
Michael
PS. Inquiring Minds want to know?

Adam Carn · 09-15-2009, 09:05 PM

That sounds like a pretty desperate way to get peoples attention. It's stupid really. If they can't think of other ways to get people to notice their ad then they really shouldn't even bother.

Adam

Michael Mayo · 09-15-2009, 09:12 PM

Adam,
My first thought before I posted this thread was to make the Title,
Emergency - Read This Now!

But then I felt that wasn't right!

Thanks for your thoughts.

Have a Great Day!
Michael

BrianMcLeod · 09-15-2009, 09:14 PM

I'm surprised they were even able to clear a spot like that for air.

I can only presume that it was distinctively different sounding, though evocative of the official Emergency Broadcast tone.

I written spots with an "Attention" bleep at the top, but it had no resemblance to an "official" emergency tone... just annoying ; )

Brian

Adam Carn · 09-15-2009, 09:20 PM

Quote:

Originally Posted by Michael Mayo

Adam,
My first thought before I posted this thread was to make the Title,
Emergency - Read This Now!

But then I felt that wasn't right!

Thanks for your thoughts.

Have a Great Day!
Michael

LOLL that would get a lot of people to read the post BUT probably pee a lot of them off too lol.

Adam

MarkH45 · 09-15-2009, 09:34 PM

I'm glad Arby's is running this commercial or else I would have never known their regular roast beef sandwiches are 5 for 5.

crissanteiro · 09-15-2009, 09:46 PM

Is that called spamming the TV?

Michael Mayo · 09-15-2009, 09:50 PM

Quote:

Originally Posted by BrianMcLeod

I'm surprised they were even able to clear a spot like that for air.

I can only presume that it was distinctively different sounding, though evocative of the official Emergency Broadcast tone.

I written spots with an "Attention" bleep at the top, but it had no resemblance to an "official" emergency tone... just annoying ; )

Brian

Hi Brian,

I really don't believe the tone was different.

It takes a lot to get me distracted and that sound will do it every time
after IKE passed through here!

I think they will catch some flak from it but who knows?

Have a Great Day/Night!
Michael

JustinP · 09-15-2009, 10:00 PM

As someone who has tried a number of borderline marketing strategies, I would probably avoid resorting to using emergency sirens lol.

You DID watch the commercial and we are now here discussing Arby's. I'm sure many other people stopped to watch the commercial so I bet they are happy with the ad. Whatever flak they catch it will probably be worth it from an advertising perspective.

But yeah...personal opinion, don't use emergency sounds to sell stuff

nicholasb · 09-15-2009, 10:17 PM

well it grabbed your attention, it got you talking about arby's to your friends so I would say it was pretty successful whether right or wrong isn't that the point of marketing

and on top of that I'm "thinking Arby's now"

09-15-2009, 08:57 PM	#1
Michael Mayo WarriorDojo.com War Room Member Join Date: Jul 2005 Location: USA. Kentucky Posts: 3,013 Blog Entries: 10 Thanks: 472 Thanked 339 Times in 155 Posts Social Networking Contact Info	Good, Bad or Wrong Marketing Tactics? Would you do this? Pros? & Cons? Hi Warriors, I'm multi tasking at the moment.(Aren't we all?) In the background I hear an Emergency Warning on the Television. (You know the sound, Arrrr Arrrr Arrrr) It turned out to be a commercial for Arby's restaurant. (a fast food place that serves Roast Beef Sandwiches) Was that right for the company to use an Emergency Signal to grab viewers attention? I mean, If everyone starts doing this won't it cause people to stop paying attention to the warnings? How far will people go to earn money? Hope all the above made sense, I am in a webinar at the moment and wanted to post this before my next speech. Have a Great Day! Michael PS. Inquiring Minds want to know?
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09-15-2009, 09:05 PM	#2
Adam Carn ListSwapper.com War Room Member Join Date: Dec 2007 Location: London, United Kingdom Posts: 707 Thanks: 258 Thanked 146 Times in 41 Posts Social Networking	Re: Good, Bad or Wrong Marketing Tactics? Would you do this? Pros? & Cons? That sounds like a pretty desperate way to get peoples attention. It's stupid really. If they can't think of other ways to get people to notice their ad then they really shouldn't even bother. Adam
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09-15-2009, 09:12 PM	#3
Michael Mayo WarriorDojo.com War Room Member Join Date: Jul 2005 Location: USA. Kentucky Posts: 3,013 Blog Entries: 10 Thanks: 472 Thanked 339 Times in 155 Posts Social Networking Contact Info	Re: Good, Bad or Wrong Marketing Tactics? Would you do this? Pros? & Cons? Adam, My first thought before I posted this thread was to make the Title, Emergency - Read This Now! But then I felt that wasn't right! Thanks for your thoughts. Have a Great Day! Michael
	*Stop Wasting Time Trying to Find the WSO you need. Get This Now! (WSO Keyword Spy)** WSO#1 Make a Recurring Local Biz Fortune 10 Videos/Transcript/Resource Guide! WSO#2 The Exact Formula Video Series, How To Dominate Any Niche in 6 Months or Less! Do You Need a IM Coach** ?

09-15-2009, 09:14 PM	#4
BrianMcLeod Fingers of Fury War Room Member Join Date: Oct 2005 Location: Miami, Florida, USA. Posts: 1,140 Blog Entries: 5 Thanks: 419 Thanked 348 Times in 198 Posts Social Networking Contact Info	Re: Good, Bad or Wrong Marketing Tactics? Would you do this? Pros? & Cons? I'm surprised they were even able to clear a spot like that for air. I can only presume that it was distinctively different sounding, though evocative of the official Emergency Broadcast tone. I written spots with an "Attention" bleep at the top, but it had no resemblance to an "official" emergency tone... just annoying ; ) Brian
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09-15-2009, 09:34 PM	#6
MarkH45 Mark Hess - Infopreneur War Room Member Join Date: Jan 2009 Location: Harrisburg, PA Posts: 488 Thanks: 120 Thanked 328 Times in 84 Posts Social Networking	Re: Good, Bad or Wrong Marketing Tactics? Would you do this? Pros? & Cons? I'm glad Arby's is running this commercial or else I would have never known their regular roast beef sandwiches are 5 for 5.
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09-15-2009, 09:46 PM	#7
crissanteiro HyperActive Warrior War Room Member Join Date: Mar 2009 Location: Miami, Florida, USA Posts: 138 Thanks: 14 Thanked 27 Times in 13 Posts Social Networking	Re: Good, Bad or Wrong Marketing Tactics? Would you do this? Pros? & Cons? Is that called spamming the TV?
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09-15-2009, 10:00 PM	#9
JustinP Active Warrior Join Date: Mar 2009 Location: Orangeville, Ontario, Canada Posts: 36 Thanks: 9 Thanked 4 Times in 2 Posts Social Networking Contact Info	Re: Good, Bad or Wrong Marketing Tactics? Would you do this? Pros? & Cons? As someone who has tried a number of borderline marketing strategies, I would probably avoid resorting to using emergency sirens lol. You DID watch the commercial and we are now here discussing Arby's. I'm sure many other people stopped to watch the commercial so I bet they are happy with the ad. Whatever flak they catch it will probably be worth it from an advertising perspective. But yeah...personal opinion, don't use emergency sounds to sell stuff
	Success Coach, Ignite Your Essence

09-15-2009, 10:17 PM	#10
nicholasb Senior Warrior Member Join Date: Jul 2008 Location: , , USA. Posts: 1,109 Thanks: 8 Thanked 213 Times in 85 Posts Social Networking	Re: Good, Bad or Wrong Marketing Tactics? Would you do this? Pros? & Cons? well it grabbed your attention, it got you talking about arby's to your friends so I would say it was pretty successful whether right or wrong isn't that the point of marketing and on top of that I'm "thinking Arby's now"
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