New agency with no or few clients and portfolio

2 replies
Hey i am starting a creative agency and have only had two minor clients however my team has experienc with bigger clients from their previous workplace. I know lots of potential b2b customers pay lots of attention to the clients page on a website. What can I do to come over as professional and experienced enough (which we are) ?
#agency #clients #portfolio
  • Stefanie,

    Originally Posted by Stefanie Schepens View Post

    I am starting a creative agency ... What can I do to come over as professional and experienced enough (which we are) ?
    Let's see if I correctly understand what you're asking - Do you want to know how you can improve the content of your website, in terms of effectively communicating your authority to your ideal B2B customers in the creative service industry, even without a significant portfolio since you're just starting out?

    If that's what you're saying, then you can test if white papers would be able to generate the results that you want ...

    The objective is to educate your ideal B2B customers about new relevant studies of certain stuff with significant impact to what they're currently doing in their businesses and organizations, possible solutions and use cases that have been recently tested by other players in related markets to great success, and unique concepts for possible solutions that could potentially enhance those already tested solutions. For example:

    If your ideal B2B customers are companies in the retail productivity software industry, then you can create an post in your website some white papers about specific topics regarding current mobile user market trends globally and nationally (the target countries of your ideal B2B customers), its problematic impact to retail productivity software merchants that haven't effectively tapped the potential of related mobile user markets for their product creation and customer acquisition campaigns, viable digital advertising / marketing solutions that have been tested to great success, and unique strategic tactics to possibly improve those solutions and tweak it to best suit any of their existing and future campaigns ...

    On the other hand, if what you're asking are for some suggestions on how to get B2B customers - LinkedIn is generally a useful platform for positioning your brand and promoting your offers across your target B2B markets; and

    We've been using LinkedIn groups, LinkedIn sponsored posts, LinkedIn ads and LinkedIn InMails alongside online and offline PR distribution campaigns to great success. However, this won't obviously work for all organizations with B2B targets since there aren't any one-size-fits-all marketing campaigns that I know of ...

    Hope this helps!
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  • Profile picture of the author cynthiaSEL
    In my opinion, advertising is useful only once you've gained experience with exactly what you're offering right now. The best way to gain experience is to practice helping a good number of initial clients. Since you have a team, one place to get those initial clients is through the contacts of your team. You might offer a discount or a free prototype type of offer to get that experience. Or you might give talks locally or on places such as YouTube. The idea being to practice attracting people, interacting, and helping. Then turning that practice into a repeatable process.
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