by pabda
23 replies
Hello
New to internet marketing, thinking of buying solo ads to promote my clickbank affiliate links.
good idea? your opinion please.
cheers
#ads #solo #workes
  • Profile picture of the author Benomar
    When someone is prompted to enter his credentials to get a freebie, he is a freebie seeker. On the other hand, solo ads sellers only care about the number of clicks they generate. If the subscribers are buyers, why someone will give them away if they generate more money for him.
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  • Profile picture of the author johndetlefs
    Depends on the market, and it really depends on the quality of the seller and the seller's list.

    Originally Posted by Benomar View Post

    When someone is prompted to enter his credentials to get a freebie, he is a freebie seeker.
    As mentioned by Benomar, freebie seekers are not generally the best types of people to get on your list, and very few people are truly willing to sell solo ads to a list of buyers.. it's far more profitable to sell their own products or specific affiliate offers.

    It's so hard to build a truly responsive buyers list.. what marketer in their right mind would hammer it with freebie solo ad offers?

    Solo ads have really taken off here in the forum over the last 5 years, and it's unfortunately created a bit of a negative feedback loop where people go into solo ads to build up their lists so that they too can in future sell solo ads to make some money. You can find any number of WSOs showing you how to do just this.

    What you end up with is everybody selling a similar list that is totally conditioned to sign up to a bunch of free offers and to never buy anything. In most cases buying ads from these sellers just jacks up the price of your monthly Aweber subscription!

    That said, if you can get out of the WF solo ad microcosm, or if you can find someone on here who you can verify delivers a cracking product, then solo ads can be awesome. In theory you're being given a warm sell from a person who has a highly targeted and responsive email list.. which is kind of the holy grail, is it not?

    In short, I recommend you do a lot of research into the solo ads market for your industry, get in contact with a bunch of sellers, and learn who the good sellers are vs the circular reseller market with dead freebie hunting lists. Never start off doing a big first time buy with a new vendor, instead always begin with a test campaign and track the hell out of everything. Only go back to the well if the water tastes good.

    Like any form of traffic, being successful in Solo Ad buying requires you to educate yourself to the full, and to apply discretion and intelligence to your purchases.

    Good luck with it, and I hope you nail it!
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    • Profile picture of the author pabda
      Originally Posted by johndetlefs View Post

      Depends on the market, and it really depends on the quality of the seller and the seller's list.



      As mentioned by Benomar, freebie seekers are not generally the best types of people to get on your list, and very few people are truly willing to sell solo ads to a list of buyers.. it's far more profitable to sell their own products or specific affiliate offers. It's so hard to build a truly responsive buyers list.. what marketer in their right mind would hammer it with freebie solo ad offers?

      Solo ads have really taken off here in the forum over the last 5 years, and it's unfortunately created a bit of a negative feedback loop where people go into solo ads to build up their lists so that they too can in future sell solo ads to make some money.

      What you end up with is everybody selling a similar list that is totally conditioned to sign up to a bunch of free offers and to never buy anything. In most cases buying ads from these sellers just jacks up your Aweber subscription!

      That said, if you can get out of the WF solo ad microcosm, or if you can find someone on here who you can verify delivers a cracking product, then solo ads can be awesome. In theory you're being given a warm sell from a person who has a highly targeted and responsive email list.. which is kind of the holy grail, is it not?

      In short, I recommend you do a lot of research into the solo ads market for your industry, get in contact with a bunch of sellers, and learn who the good sellers are vs the circular reseller market with dead freebie hunting lists. Never start off doing a big first time buy with a new vendor, instead always begin with a test campaign and track the hell out of everything. Only go back to the well if the water tastes good.

      Like any form of traffic, being successful in Solo Ad buying requires you to educate yourself to the full, and to apply discretion and intelligence to your purchases.

      Good luck with it, and I hope you nail it!
      thank you so much,very informative
      thank you
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    • Profile picture of the author Rory Singh
      In short, I recommend you do a lot of research into the solo ads market for your industry, get in contact with a bunch of sellers, and learn who the good sellers are vs the circular reseller market with dead freebie hunting lists. Never start off doing a big first time buy with a new vendor, instead always begin with a test campaign and track the hell out of everything. Only go back to the well if the water tastes good.

      Like any form of traffic, being successful in Solo Ad buying requires you to educate yourself to the full, and to apply discretion and intelligence to your purchases.

      Good luck with it, and I hope you nail it!
      Great advice!

      Most people who 'try' Solos want 'instant' gratification (and expect it to convert just because they paid for it).

      Solos are a form of Paid Advertising and any form of marketing whether FREE or Paid has a 'learning curve'.

      Solos can work well but you will need to do your research and learn how to use them effectively.
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  • it works period !!!!!!!

    plus keep this fact in your mind

    "No body is a buyer by birth " you have to convert them
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    • Profile picture of the author johndetlefs
      Originally Posted by chyanitseospecialist View Post

      it works period !!!!!!!
      Well hell Mr SEO specialist, with those informative words of wisdom, clearly gleaned from years of experience, you sure sold me.. where do I sign up?!
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      • MR Adword dude

        let me know may be i can help

        Plus enlighten us about ur insights on solo ads "How ,with whom and how many times you have got a solo ad"
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        • Profile picture of the author johndetlefs
          Originally Posted by chyanitseospecialist View Post

          Plus enlighten us about ur insights on solo ads "How ,with whom and how many times you have got a solo ad"
          Seems to me you may have missed my point. Based on the eloquence of your previous posts, I'm not entirely surprised? I know I shouldn't bother with you, but man, you got my goat.

          So, firstly, do you really feel that "They work, period!" helps the OP in any way?".

          And the oh so pithy grammatically incorrect "No body is a buyer by birth" may make you feel like you've delivered a pearl of wisdom, but again delivers little of use to the OP.

          As for my own Solo Ad buying experience, I wasted around $10k doing exactly what I mentioned in the previous comment, which is how I earned the knowledge I now have.

          Now, when and if I purchase solo ads, it's from verified owners of responsive lists, and I don't find them on the WF.
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          You only get one shot at life - make it awesome.

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          • not sure you needed to spend $10k to get the knowledge that you might have now .

            Having said that it is all about testing ,tweaking and building relationships with different vendors over time .Plus you do not need $10 k to spend on verifying if and when it works

            Just my 2 cents

            But at the end of the day everyone is different and has different experiences

            and thanks for correcting my english
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            • Profile picture of the author johndetlefs
              Originally Posted by chyanitseospecialist View Post

              Having said that it is all about testing ,tweaking and building relationships with different vendors over time .
              Now that is actually a useful piece of information. Well played.
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              You only get one shot at life - make it awesome.

              Everyone else also gets just one crack at it - help make theirs awesome too... or, politely step out of their way.

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    • Profile picture of the author mattlaclear
      You're using solo ads to find new SEO clients? That's awesome. Or did I misunderstand??
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  • Pabda,

    I can't think of any other way to really tell if it works other than running some tests. Well, the concept works, but the execution is a bit of a gray area. Here's why:

    - The concept is for you to cost-effectively advertise your offers across an audience that has recently (or continuously) shown interest in relevant stuff and is actively viewing emails with related content; and

    - Why won't that work? Well, that's the gray area -- Mailing list owners who know what they're doing would want to increase their revenues from their properties, so they'd probably choose to create and sell their own products, or promote their own affiliate products. However:

    Some can sell ad space just to know what converts best, then stop offering the service so they can create and sell improved solutions, or promote relevant affiliate offers ...

    On the other hand, there are some bigger groups that initially set themselves up as ad platform providers with email advertising options like Yahoo!, certain Web forums like DP and so on -- I'd probably go with them when I want to test out email advertising campaigns, BUT:

    >> I prefer to use the mailing list resources of others through mutually beneficial revenue sharing systems and partnership agreements ...
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  • Profile picture of the author ChrisBa
    IMO solo ads are like any other traffic source. There is good and there is bad. It also takes time and practice to learn how to use it/then properly.
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  • Profile picture of the author ronnierokk
    Here's the skinny!

    Solo ads can work...if you know how to work them that is.

    So what do I mean?

    You need to think outside the box!

    Here's what most people do...

    1. Buy a solo ad and send them to an opt-in page with something for free.
    2. The freebie seeker gets on their list to wait for more free stuff and if you offer something for cost, of course, they won't respond.

    Here's what you need to do!


    Buy a solo ad and send them to an opt-in page with a video that tells them 3 SIMPLE THINGS!

    1. Here's why you are here...
    2. Here's what I can do for you...
    3. Here's what you need to do now...


    In your speech, you can offer them a 1:1 skype call to see how you can help them. The first call is FREE!

    If they are serious and not just a freebie seeker then they will take another call with you at cost. Of course, you will mention this at the end of the call.

    This technique works because as soon as you talk to someone, you are building a bond between you and that new subscriber. If they are not just freebie seekers then they will want the help from you.

    Here's an alternative method:


    Instead of having them opt-in to your list and just have them sit there waiting for more free stuff. Send them to A PAGE (no opt-in required) that offers a free case study or free cheat sheet that lures them to a TRIP WIRE offer in the price range of say $7 - $17 and then you will have buyer to add to your list.

    If you really want to benefit from solo ads though, you also need to do your homework when it comes to what vendor you choose that is delivering the solo ads.

    That means you need to ask questions!

    Here are some questions you need to be asking each vendor you might decide to work with.

    QUESTIONS TO ASK SOLO AD VENDORS BEFORE WORKING WITH THEM:

    Q: What type of offers does your list like the most?
    Q: Will buyers be included in this solo ad?
    Q: What countries is your traffic mainly from?
    Q: What product do they sell that generates buyers?
    Q: What squeeze page do use to build your list?


    Keep in mind that not all of these questions will be answered and some might get a little hissy with you about them. But this will determine what kind of a marketer they really are and if they are honest as well.

    So by using this process, you can make a good decision, if you think they are a good fit for your business or not!

    Hope this helps!

    Ronnie Rokk Smith
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  • Profile picture of the author mjcole76
    Solo ads do work, if you find legitimate sellers, there are a lot of so called solo sellers out there, which sells junk traffic, that's why its always good to research the person you buying from, it also helps to have a good tracker like click magick to see if you are receiving real people and not bots.
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  • Profile picture of the author spartan14
    Its work but be careful to choose solo ads .Sincerely i dont use solo ads as the trafic its depend from that people who have the solo ads ,
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  • Profile picture of the author EPoltrack77
    solos do work and work well but you need to qualify the solo ad vendor first. Not all solo's are created equal. Also you really do not want to direct link to a offer. You want to build a landing page capturing a lead. Two things happen when you do this.

    First is your building your own traffic source leveraging the money you spend of advertising. The second thing is your warming up your prospect increasing the chances of making a sale.

    Learn ppc advertising and you can cut your cost per click and lead by ten fold...
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  • Profile picture of the author onlineworker11
    Yes solo ads can work but you need to research the vendor because not all solo ads traffic is of high quality
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  • Profile picture of the author amuro
    Do you have a Facebook account?

    If you do, you may do a search under Facebook groups or just Facebook search bar by typing Solo Ads Sales Testimonials.

    Now unlike other Facebook groups in which solo ad sellers proclaimed how good they are in this and that, this one is set up by actual customers who attributed their success to the sold ad sellers they invested in.

    1. The names of the sellers

    2. How many clicks and top-tier traffic they buy?

    3. How many optins they have and

    4. How many sales they got?


    Now these are very important data as they enabled you to compile, message and select the solo ad seller you feel most comfortable with before investing.

    Hope this helps


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  • Profile picture of the author rritz
    As I see it and as I experience it, and from what I see selling solo ads:

    The solo ad vendor builds up a list of SOMEWHAT targeted leads. Say, he builds up a list of people generally interested in making money from home, or in losing weight or in getting coupons and deals

    The solo ad buyer wants to build up a list of VERY targeted leads, because he has a product to sell

    He buys solo ads, preferably he should use some customized email body that pre - sells the email readers on his offer. And he gets traffic. The leads he receives are filtered through 1. the email headline 2. the email body 3. the buyers own landing page
    Thus he gets a list of subs very much targeted to his offer and now he can start - building a relationship - promoting his own offer - promoting affiliate offers that are related to his own product


    The poit being: The solo ad seller has a different task that the solo ad buyer

    one builds a big list of people generally interested in a rather broad niche to later send out targeted traffic to special offers

    the other builds a laser targeted list and a relationship to his subs to promote his own product or a small number of similar products

    As I see it, that's why sending solo ads to directly an affiliate offer is in most cases not a very good idea
    That's why I have people on my list who bought things in the $1000 range and I still send solos to them. Because I don't have a relationship. Because I don't have a product. Because I don't want to write a series of sales emails for a product and test them to death.

    I just want to write good swipes that best represent and introduce the product my solo ad buyer is promoting and I take pride in sending him only those leads that are really interested in this offer.
    If I send traffic to DA costing several thousand $$ I won't send out an email about FREE or ZERO COST ... what would be the point?
    Even as a solo ad seller you have to think long term and try to deliver quality, ensure customer satisfaction and so on. If you take that trade halfway seriously
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  • Profile picture of the author Colin Meunier
    yes solo ads work. they dont work if you offer freebies yes and then have them go through endless loops of squeeze pages all the time and then just keep emailing them squeeze pages..

    so they work if one you find good sellers... and then its what you do with the subs on your list you build. train them for seeing your offers and your name.
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