Just Got My "Lulu Revenues" Email... Are You Selling Printed Copies Of Your Ebooks Yet?

38 replies
If you are selling download (ebooks, special reports, etc.),
you may want to try offering a printed version as well.

I use Lulu.com for this and it is pretty easy to set up. They
print it out and mail it to the customer as orders come in.
Lulu then takes their cut and sends me my payment via Paypal.

There are other services you can use besides Lulu.com, but
whatever you use, you may experience an increase in sales if you
start offering a printed version of your downloads.

In my experience, some customers prefer buying a good
old-fashioned book that they can sit down and read. (I think
this is especially true for some niches).

Brian
#copies #ebooks #email #lulu revenues #printed #selling
  • Profile picture of the author gjabiz
    Thanks for the head's up on Lulu.

    Bookmasters of Ashland, OH will print your book on demand, and fulfill. They take the cc and ship out the book, it is all hands off for the author. A great way to go if you are new to self-publishing and want to have an actual book on the market. They can even assign an ISBN, which will allow your book to get listed on Amazon and for book store orders too.

    Here is a non-affiliate link to their homepage.

    Book Printing, Manufacturing, Distribution, Conversion @ BookMasters AND they have a digital division too.

    Now you all have NO excuses for not getting your work out there and making you some bux.

    gjabiz
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    • Profile picture of the author WritingMadwoman
      Brian, I was just thinking yesterday that I needed to do this - I've even had people email me asking if I offered a print version of my ebooks! Maybe your post is a "sign" that I should get off my butt and do it.

      Do you find that more people buy the print version, or do most prefer ebooks? Do you also have people buy the ebook and then order the print book later?

      One last question, do you specifically promote your print books, or just offer it as an option along with the ebooks?

      Wendy
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      • Profile picture of the author marciayudkin
        Brian,

        How much reformatting do you do on your PDF reports to make them work well as Lulu books?

        I'm wondering because it can be a lot of work to create a conventional book layout.

        Thanks,
        Marcia Yudkin
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        • Profile picture of the author Brian Cook
          Sorry Marcia... I missed your question earlier...

          The last book I created on Lulu was actually in the
          form of a Word document and it was a piece of
          cake to get it all ready. I haven't tried to submit
          a PDF document so really not sure how that would
          work with Lulu.

          Brian

          Originally Posted by marciayudkin View Post

          Brian,

          How much reformatting do you do on your PDF reports to make them work well as Lulu books?

          I'm wondering because it can be a lot of work to create a conventional book layout.

          Thanks,
          Marcia Yudkin
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          • Profile picture of the author WritingMadwoman
            Paul, I really enjoy both ebooks and print books. I guess it depends on the topic.

            A non-fiction, "how-to" topic (like IM related) I prefer an ebook - instant delivery, quick reading, tasks are executed online so having the book available on my computer makes sense.

            But novels or even non-fiction books with deeper concepts I love to curl up away from the computer with it.

            Either way, it's cool to have a choice! In fact, I can think of some ebooks I've bought that I would love to have a print copy of - besides my dog-eared home-printed version. :rolleyes:

            Wendy



            Originally Posted by Paul McQuillan View Post

            Thanks Brian!

            I HATE ebooks for my use. I am sure there are a number of people
            who feel the same way.

            I am going to check this out

            Paul
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            • Profile picture of the author Kristy Taylor
              If you're serious about publishing books POD you could skip Lulu altogether and use the same digital printer/distributor that Lulu uses and get your books on nearly all on-line bookstores as well as off-line bookstores being able to special order your book (and they are also much cheaper to print with):
              Lightning Source


              Ta
              Kristy
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              • Profile picture of the author Brian Cook
                Thanks Kristy... I'm always interested in learning
                about other POD's.

                I hadn't heard of Lightning Source before you
                mentioned it, and found this review on line...
                Getting an Account with Lightning Source

                It looks like it offers a unique service, though
                it may not be as "newbie-friendly" as some of
                the others?

                Brian

                Originally Posted by Kristy Taylor View Post

                If you're serious about publishing books POD you could skip Lulu altogether and use the same digital printer/distributor that Lulu uses and get your books on nearly all on-line bookstores as well as off-line bookstores being able to special order your book (and they are also much cheaper to print with):
                Lightning Source


                Ta
                Kristy
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                • Profile picture of the author Kristy Taylor
                  It's worth it though if you want your books automatically listed with the largest distributor in America - Ingram (and their new Espresso book printing machines that are about to be released in most countries). You can also drop-ship direct to your customers if need be.

                  And you can always outsource the PDF file creation. With prices starting at $2.30 for printing, and no need to store inventory, it's a no-brainer.

                  (LS is who Lulu usually uses if you select their "Distribution" package, and they charge nicely for the privilege.)

                  Ta
                  Kristy
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      • Profile picture of the author Brian Cook
        Wendy,

        For me, it really depends on the product. IM products
        seem to do well as downloads, but one of my recipes-
        type products sells better as a soft-cover booklet.

        Although I occasionally specifically promote printed
        books of mine, I most often ofter them as a link on
        the sales page. (As an aside, I don't do this on sales
        pages that affiliates are promoting because I'm not
        set up to track their sales of printed books).

        Brian

        Originally Posted by WritingMadwoman View Post

        Do you find that more people buy the print version, or do most prefer ebooks? Do you also have people buy the ebook and then order the print book later?

        One last question, do you specifically promote your print books, or just offer it as an option along with the ebooks?

        Wendy
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    • Profile picture of the author Simon74
      Originally Posted by gjabiz View Post

      Thanks for the head's up on Lulu.

      Bookmasters of Ashland, OH will print your book on demand, and fulfill. They take the cc and ship out the book, it is all hands off for the author. A great way to go if you are new to self-publishing and want to have an actual book on the market. They can even assign an ISBN, which will allow your book to get listed on Amazon and for book store orders too.

      Here is a non-affiliate link to their homepage.

      Book Printing, Manufacturing, Distribution, Conversion @ BookMasters AND they have a digital division too.

      Now you all have NO excuses for not getting your work out there and making you some bux.

      gjabiz
      Thank you for sharing this info with us! I didn't know about it!

      Many thanks,
      Simon
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  • Profile picture of the author vagabondette
    Do you list your ebooks on Amazon as well?
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    • Profile picture of the author Brian Cook
      Yes, I do sell my printed books on Amazon.com

      Lulu.com can help you with that process if you
      are using them to create your books.

      Brian

      Originally Posted by vagabondette View Post

      Do you list your ebooks on Amazon as well?
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  • Profile picture of the author Steven Carl Kelly
    I used to use Lulu but I've moved over to CreateSpace. Lightning Source is also good.
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  • Profile picture of the author jschop
    I use Createspace. Createspace is like Lulu, but you get a bigger cut from Amazon, and your book is automatically listed on Amazon once you approve your proof copy.
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    • Profile picture of the author mannex
      LightningSource charges a setup fee. Lulu doesn't unless you choose to make your book available through bookstore distribution.

      Lulu also has an online automated cover designer, so you can make simple book covers. Printed book cover designers are more expensive than ebook cover designers.

      Lulu also sells electronic downloads, so that their one page can offer both an ebook and a printed book. Of course, you'd probably make more money if you separately offered the ebook yourself.

      Formatting for Lulu is super-easy. They have MS Word templates that you can download. The paper size needs to fit the book: 6" x 9" is a good choice for a standard book. Then, you just upload the MS Word document and use the cover designer. Very easy if you want to get started quickly.
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  • Profile picture of the author Vijay M
    I did try lulu as an option for buyers to gift the book to their loved ones during the holiday season. It was a mildly successful campaign.

    never heard about LS. Thanks for the info.
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  • Profile picture of the author ecoverartist
    I use createspace - www.createspace.com to publish my book. Easy and direct way to get on Amazon and Target.com for what it's worth.
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    • Profile picture of the author Brian Cook
      I just used CreateSpace for the first time after reading
      more about it in this thread...

      The most difficult part for me was submitting my pdf
      document... I kept getting errors regarding the margins...
      aargh...

      Anyway, once I got past that the process has been
      moving pretty fast... my proof was shipped the next
      day (yesterday) and I should receive it early next
      week. I'm anxious to see how it looks 'cause I never
      was sure if I got the margin thing all figured out!

      Sidenote: part of the process allows you to input
      several keywords that people might search for when
      using Amazon.com. So, I plugged in a few long-tail
      keywords but the system made me change them as
      it only allows 25-characters per keyword/phrase.

      Brian

      Originally Posted by ecoverartist View Post

      I use createspace - www.createspace.com to publish my book. Easy and direct way to get on Amazon and Target.com for what it's worth.
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  • Profile picture of the author mpruben
    I'm also interested in a UK service. I've been looking for a while but haven't found anything yet.
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  • Profile picture of the author AdInventive
    Don't forget about the kindle and iphone formats.

    Also you can create an audio book from your book and sell the audio mp3's on amazon/itunes/wherever else as well.
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    • Profile picture of the author marciayudkin
      I saw this site while searching for POD's...
      Print On Demand Self Publishing - Welcome To The London Press
      This company is NOT comparable to Lightning Source or Lulu because they charge a considerable up-front fee and they are the publisher of record, not you.

      They are more comparable to Infinity Publishing or AuthorSource in the U.S.

      Marcia Yudkin
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      • Profile picture of the author Brian Cook
        That's good to know. Thanks

        Originally Posted by marciayudkin View Post

        This company is NOT comparable to Lightning Source or Lulu because they charge a considerable up-front fee and they are the publisher of record, not you.

        They are more comparable to Infinity Publishing or AuthorSource in the U.S.

        Marcia Yudkin
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        • Profile picture of the author k998
          Brian, I just registered so that I could post on here and ask you how you're getting on with Create Space?

          I'm looking at print-on-demand options myself and your experience is very valuable.
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          • Profile picture of the author Brian Cook
            So far my experience with CreateSpace has been
            positive.

            However, I am still waiting for my copy of the book
            (the "proof") to arrive despite it having shipped on
            the 18th of Sept (I paid for the cheapest delivery
            method!)

            I will update here once I receive the proof and let
            you know how it looks.

            Brian

            Originally Posted by k998 View Post

            Brian, I just registered so that I could post on here and ask you how you're getting on with Create Space?

            I'm looking at print-on-demand options myself and your experience is very valuable.
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            • Profile picture of the author k998
              Originally Posted by Brian Cook View Post


              I will update here once I receive the proof and let
              you know how it looks.

              Brian
              Thanks Brian.

              It really is good to hear everyone's experiences on here, especially for someone just entering this new world.
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              • Profile picture of the author Brian Cook
                An update... I received the book yesterday (took 12
                days to get here using the cheapest shipping option.)

                The good news is it looks great... despite the errors I
                kept getting regarding the margins (never did figure
                out what was allegedly wrong).

                Now that I see this particular book in print I've noticed
                a few things I want to change. So, I'll make the changes
                and then order another proof.

                Patience, patience I keep telling myself


                Originally Posted by k998 View Post

                Thanks Brian.

                It really is good to hear everyone's experiences on here, especially for someone just entering this new world.
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  • Profile picture of the author Clint
    In my experience we live in a microwave age where people want it now. I have found that when I sold my info product as a physical product. My sales dropped.

    This has just been my experience

    Clint S
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    • Profile picture of the author Midas3 Consulting
      Originally Posted by Clint View Post

      In my experience we live in a microwave age where people want it now. I have found that when I sold my info product as a physical product. My sales dropped.

      This has just been my experience

      Clint S
      I think for many of us the point is we offer e-books already however wish to add a physical option for upsell purposes.
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      • Profile picture of the author marciayudkin
        In my experience we live in a microwave age where people want it now. I have found that when I sold my info product as a physical product. My sales dropped.
        It's not either-or. It's a matter of providing options.

        One of my colleagues has, as a byproduct of her newsletter, a collection of jokes that one can buy as an ebook. Every year I have wished that I could buy it as a gift for a friend who would love to read it and have it on her bookshelf.

        An ebook makes a horrible gift!

        I asked her about it, and she said basically, it's too much trouble to turn it into a paperback book. She is definitely losing sales - not only mine but others who feel the way I do.

        Marcia Yudkin
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  • Profile picture of the author Karen Connell
    Would anyone give an approximate cost of the self publishing options that have been discussed here?

    I have a book that I would like to self publish but don't want to jump into one company until I know a little more.

    Thanks

    Karen
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    • Profile picture of the author Daniel Brock
      I have been considering doing this for both my products - however one problem remains:

      How to offer your affiliates commission on your printed book if you are already offering your ebook as a clickbank download?

      This is pretty much easy money, the only problem is integrating it into your affiliate network...
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    • Profile picture of the author Kristy Taylor
      Originally Posted by Karen Connell View Post

      Would anyone give an approximate cost of the self publishing options that have been discussed here?

      I have a book that I would like to self publish but don't want to jump into one company until I know a little more.

      Thanks

      Karen
      That's an opened-ended question. It would depend on how serious you are. Do you want world-wide distribution or just a few copies to give to family and friends?

      You could spend from $0 up to a few thousand, again, depending on what you want, and if you want your book to look like a real book.

      Note: there is no such thing as a self-publishing company! YOU are the only one who can self-publish (you = self). Don't fall for the vanity/subsidy publishers (most of these use LSI anyway, so why pay for a middleman).

      Ta
      Kristy
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  • Profile picture of the author SageSound
    Personally, I'd only offer it as a 100% back-end up-sell. I wouldn't try giving affiliates a cut, and I wouldn't expect them to complain.

    That said, one of the benefits of using CreateSpace.com is that the book gets listed just like any other Amazon product, and Amazon Associates can earn commissions on sales.

    So, to answer your question directly, you can offer your affiliates commissions on sales of the printed book by using CreateSpace and telling them to sell it through their Amazon affiliate link.

    Whether an affiliate makes the sale or you do it yourself, I think you earn the same amount either way.

    -David
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  • Profile picture of the author Mary Gallivan
    I've published a book on Lulu although I found it a steep learning curve to format it for them. Maybe I was having a bad day that day.

    The more options you can provide your customers the better.

    Will now go and look at Lightning Source.

    Mary
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  • Profile picture of the author taylordstuff
    I have a couple of books published through CreateSpace. I found them to be a very easy way to get your content published. They were my easiest way to get my own content out there as I previously only promoted other people's products. As far the revenue, I believe that I probably would have earned more if I sold my books as eBooks.
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