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Advice for Doing Market Research

by Gary8888
11 replies
I'm looking into developing some children's educational products and want to conduct research to see how receptive parents would be to my idea.

Any tips on where to look? Ideally, I'd like to be able to talk directly to parents and get their feedback.
#advice #market #research
  • Profile picture of the author TheEtherian
    Great idea! I would start with people i know that have kids. On your social media accounts maybe you join parenting groups or homeschooling groups to get an idea what those people think.
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  • Profile picture of the author spartan14
    Register on niche pages and groups on facebook and ask there or make some surveys .But you must attract this people with something to make them to answer your question etc .You need a guide etc
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  • Profile picture of the author JohnMcCabe
    Head over to Amazon and pick up a copy of Ryan Levesque's Ask book.

    Even if you don't go for the whole process, the section on market research is solid.

    Edit: Pat Flynn's Will It Fly? book is another solid option. At this stage, it might be better for you than Ryan's book.
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  • Profile picture of the author EPoltrack77
    Who is your competition and what is it they are doing? The ones that are already successful. You can keep on top of trends that way as well.
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  • Profile picture of the author RefuseToLose
    Easiest way would be to join a facebook group with moms and ask them.
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  • Profile picture of the author Brent Stangel
    This is where I would start:

    parenting forums
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  • Profile picture of the author shmol
    You can also check out your local library and check to see if they have a specific section for books about parenting.
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  • Profile picture of the author Joe Ray
    Originally Posted by Gary8888 View Post

    I'm looking into developing some children's educational products and want to conduct research to see how receptive parents would be to my idea.

    Any tips on where to look? Ideally, I'd like to be able to talk directly to parents and get their feedback.
    The most effective and efficient way to conduct market research today is Opinion Mining (aka Sentiment Analysis) using machine learning algorithms. Machine learning wins hands down against traditional (old school) market research methods.
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  • Profile picture of the author JohnVianny
    Post a Facebook Ads


    Target people you want, parents, and ask them to join your email list to get updated to your products.
    Register a short video so you can explain your product.

    And then ask to that email lists all the questions you want.


    Kickstarter & Crowdfunding in general

    Open a project to your product so you can see if there is an interest.

    Use keyboard planner and see the results.
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  • Profile picture of the author Courage
    There are dozens of "Mommy" forums
    and blogs out there.

    Mumsnet.com (UK forum) being a
    really well known one.

    Create an account (Tell them your
    child has educational problems and
    you need help) and ask what
    education products they have
    purchased recently, and what
    they liked about them etc.
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  • Profile picture of the author collison
    Conventional research doesn't tell you much . You need to know why people are telling you something or what it is they are not telling you. You need to know secrets

    As Peter Thiel wrote:

    "Secrets about people are different: they are things that people dont know about themselves or things they hide because they dont want others to know. So when thinking about what kind of company to build, there are two distinct questions to ask: What secrets is nature not telling you? What secrets are people not telling you?

    Human secrets can be a great the basis of new business, arguably Facebook is one such business."
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