Interesting CTA (call to action) button testing

arepb · 09-16-2009, 05:07 PM

Interesting post on Get Elastic about the test of CTA buttons

I particularly like the finding of putting an image within the button to increase usage.

Call To Action Buttons: Does Size Matter? | Get Elastic

netcatapult · 09-16-2009, 06:00 PM

Google webmaster tools is an excellent resource for A/B testing. Unforunately, this aspect of marketing is often forgotten. In my experience, I have found that the “Add to Cart” usually outperforms “Purchase”, “Buy”, and Buy Now” and bigger/bolder is better.

SurviveUnemployment · 09-16-2009, 06:02 PM

Hmmm... interesting. Thanks!

arepb · 09-16-2009, 10:46 PM

Quote:

Originally Posted by netcatapult

Google webmaster tools is an excellent resource for A/B testing. Unforunately, this aspect of marketing is often forgotten. In my experience, I have found that the “Add to Cart” usually outperforms “Purchase”, “Buy”, and Buy Now” and bigger/bolder is better.

Interesting. If I may, which niche are you selling to? In one experience I've had BUY all caps outperformed others (this was a website clearly selling one product), while "Add to my cart" was better for a site where the user was obviously directed to continue shopping.

09-16-2009, 05:07 PM	#1
arepb Active Warrior Join Date: Jan 2009 Location: Birmingham, Michigan Posts: 44 Thanks: 37 Thanked 10 Times in 8 Posts	Interesting CTA (call to action) button testing Interesting post on Get Elastic about the test of CTA buttons I particularly like the finding of putting an image within the button to increase usage. Call To Action Buttons: Does Size Matter? \| Get Elastic
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09-16-2009, 06:00 PM	#2
netcatapult Active Warrior Join Date: Sep 2009 Location: Los Angeles Posts: 36 Thanks: 0 Thanked 2 Times in 2 Posts Social Networking Contact Info	Re: Interesting CTA (call to action) button testing Google webmaster tools is an excellent resource for A/B testing. Unforunately, this aspect of marketing is often forgotten. In my experience, I have found that the “Add to Cart” usually outperforms “Purchase”, “Buy”, and Buy Now” and bigger/bolder is better.
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09-16-2009, 06:02 PM	#3
SurviveUnemployment Glad I Got Canned Join Date: Sep 2008 Location: NY Posts: 681 Thanks: 330 Thanked 61 Times in 57 Posts Social Networking	Re: Interesting CTA (call to action) button testing Hmmm... interesting. Thanks!
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