E-mail marketers - please, do these basics (rant)
1 - belong to all of your lists so that if something goes wrong you will know about it and can fix it quickly. I have been getting the same email every 20 minutes for the last 5 hours. If this marketer belonged to his own list he would have found out long before I sent him an exasperated email that this was happening and he could have fixed it.
2 - cross check your lists. Many people have multiple lists from multiple sources so, particularly if you're in the IM niche, it's not unlikely that one person is going to end up on more than one list. You can help not annoy them with multiple emails by cross checking your list before you send it and removing any duplicates. I must be on one guy's list 3 times because I get every email 3 times and each time has a slightly different title so I know it's not a mistake.
3 - change it up. When you're promoting something like a giveaway or a product launch you're competing with a lot of people. If you are using the exact same email content as them it's annoying enough but to use the exact same title is just lazy and when I get 10 emails in 10 minutes from 10 people all with the same title I don't even open it. I just highlight them all and press delete. If you can't take 2 seconds to come up with a title why should I read your canned email?
Thanks for letting me vent.
"It's easier to fool people than to convince them that they have been fooled. -- Mark Twain