My first one was in reply to this thread, saying that I wasn't going to STSE 2
This is my thread saying I did get STSE and talking about how awesome the sales process was.
So, now here's my RANT on crappy bonuses
I got the email from Stompernet today telling me how to get all the bonuses they promised me. Almost every single one of them is an opt in page. OPT IN PAGES ARE NOT BONUSES! They are cross promotions.
Bonuses are things I don't have to do extra effort for. At least two of the programs are continuity programs. In other words I get the free month now but I'm automatically opted in to pay $XXX every month. Now I'm not against this kind of offer as a business practice, but THIS IS NOT A BONUS.
I'm not saying that whatever you get isn't a great deal. I'm going to look at most of them, but I'm opting to all of them with my junk email. Why? Most of these marketers are names I know and probably offer good information. If Stompernet had recommended I go check them out then I probably would have considered using an email that I actually read. But it was presented as a Bonus and now I feel duped. Do I want to get emails from someone that duped me? Heck no!
Plus I'm going to look at Stomper's Net Effects that much more skeptical and be that more prone to cancel.
OK I'm going to go ahead and throw out the "guru" defense here. "These guys are obviously making a ton of money so they must know what their doing." Yeah that's probably true, but I don't really care. It's a crappy way to do business.
Now that this is out of my system let me just add this.
That is my other post on the Traffic Fusion launch. Everything that I just said was stupid as a bonus, I think works awesome as an integration marketing tactic. How they are presented literally makes ALL the difference in the world.
Here's my alternative to what the "guru's" did, because I think if you're going to rant about something you should at least include some educational with it.
Give a bonus that requires no extra opt in!
Make bonus a taste of what you offer. It can be the first three chapters of your full course, 10 free videos from your membership site, or whatever.
Make them so good I want the rest of the course.
Talk about things that you go into in more detail in the course.
Make me a special offer to get the full course.
That's a bonus process that still gets you sales and is actually a bonus. If you want to do it the other way then DON'T PROMOTE IT AS A BONUS.