I'm a newbie to IM, and the more I learn the more confused I get about which way to proceed.
About a month ago I signed up for a program called the Pan100 network, and opportunity for selling self-help eBooks through a websites that the company has created. I paid $400 to get a copy of the website, which includes the license to sell the products through the site for 1 year, and hosting. I have to pay if I want my own copy of the products, and they cannot be sold in any other manner than through the site.
They promised complete training in the sales letter, which turned out to be a member's area with a whole bunch of old internet marketing eBooks. None of the info they provide has any info on how to market an eBook store. They also sent a couple of e-mails with some basic instructions for uploading files to the site, where to get things like autoresponders and purchase traffic, and more links to affiliate marketing products.
I was disappointed to discover that the eBooks were written by the company, and appear more like a collection of articles rather than a true publication. Each eBook is about 55 pages in length. Another disappointment was the fact that I am discovering a lot of grammatical errors in the sales pages, and I can't change those.
I would be grateful if any experienced marketers around here would have a look at this website, and offer any advice as to what would be the best way to make this thing work. My site is located at; www.selfempowerment.info
I've been using Google Adwords to advertise the individual sales pages for each of the eBooks. So far I have not succeeded in making a single sale. Should I continue trying to sell different eBooks with PPC until I find one that sells? Or would it be better to advertise the website and the entire catalog? Would article marketing with links to individual sales pages be a more effective approach?
Please let me know if you think this program is A) A good idea and would work with the right marketing B) Not going to be easy for a newbie C) A big mistake.
Before I jumped into this I tried doing some searches on the opportunity, but there was no info anywhere. I wish I had known about this site before I spent that money. Thanks in advance to anyone who offers any advice.