I CAN'T DECIDE
Hi All, I need some insight. I recently set up 2 online courses on Teachable.com. They've got an amazing platform designed to help people learn a variety of topics. Anyway,
My "thing" having been a business consultant and entrepreneur in a dozen businesses since high school is helping people overcome their fears and get into the business they dream about. Whatever that is. So their is the psychology/life coach side of the equation. THEN there is the strategic planning around the business - Set Up, Accounting, Org Structure, Operations, Marketing, Goal Setting. All the strategic stuff.
So the funnel tripwire product which also vetts my profile type (someone scared to launch) is "Get Unstuck". The other is the workbook/course with embedded audio wherein I coach the user through the whole planning process.
Now I'm freaking stuck. I'm leaning heavily toward charging $5 for the "Get Unstuck" which I've sold on webinars for $97 and more. The only reason I'm charging is I want a list where people are willing to spend money. I'd give it for free but I think it sets a bad precedent.
I'm ready to spend some coin on FB but I can't decide if I should be hell bent on capturing names and maybe giving the Get Unstuck in trade for their email. OR Charging the $5. The other downside is people that get stuff for free rarely use the product. So, would I take them from the FB ad right to my webpage? OR take them to my FB page and hope they'll like and bite on my offer of $5 for Get Unstuck.
My thinking is once I get them in the cue I can sell them on the next step which is the launch/strategic planning course. YOUR THOUGHTS ARE VALUED.
My "thing" having been a business consultant and entrepreneur in a dozen businesses since high school is helping people overcome their fears and get into the business they dream about. Whatever that is. So their is the psychology/life coach side of the equation. THEN there is the strategic planning around the business - Set Up, Accounting, Org Structure, Operations, Marketing, Goal Setting. All the strategic stuff.
So the funnel tripwire product which also vetts my profile type (someone scared to launch) is "Get Unstuck". The other is the workbook/course with embedded audio wherein I coach the user through the whole planning process.
Now I'm freaking stuck. I'm leaning heavily toward charging $5 for the "Get Unstuck" which I've sold on webinars for $97 and more. The only reason I'm charging is I want a list where people are willing to spend money. I'd give it for free but I think it sets a bad precedent.
I'm ready to spend some coin on FB but I can't decide if I should be hell bent on capturing names and maybe giving the Get Unstuck in trade for their email. OR Charging the $5. The other downside is people that get stuff for free rarely use the product. So, would I take them from the FB ad right to my webpage? OR take them to my FB page and hope they'll like and bite on my offer of $5 for Get Unstuck.
My thinking is once I get them in the cue I can sell them on the next step which is the launch/strategic planning course. YOUR THOUGHTS ARE VALUED.