Please clear up a question I have about IM

3 replies
Well, I'm still pretty green at this - and I was hoping someone could give me some clear definitions

Bluefart - Wha?

Whitehat - I understand this means "legit" IM methods, but what exactly defines that? Observance of federal laws? Commonly accepted practices? Things that the "Big 3" won't punish in the SERPs?

Bluehat - I'm guessing something that follows a bluefart definition

Greyhat - Nothing exactly legit, but not exactly Slap Bait?
#bluefart #clear #question #whitehat
  • Profile picture of the author Scott Ames
    Ha Ha.. I can understand how that would be confusing. Sorry, I'm cracking up.

    Black Hat is changed to BlueFart automatically by the software, kind of as a joke and kinda as a protest against using the term so much.
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    • Profile picture of the author Money Bomb
      Originally Posted by Scott Ames View Post

      Ha Ha.. I can understand how that would be confusing. Sorry, I'm cracking up.

      Black Hat is changed to BlueFart automatically by the software, kind of as a joke and kinda as a protest against using the term so much.
      Ha, well that makes lots of sense now - the term was spamtastic here at one point?
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  • Profile picture of the author Raiel Schwartz
    Black hat techniques are not always "illegal" as the name may imply. It originates as a label for a type of hacker. There use to bewhite hat hackers (hackers who hacked into sites to inform the owner(s) of possible exploitations) and black hat hackers (hackers who hack for malicious reasons). In terms of internet marketing, black hat usually refers to questionable tactics, or in terms of SEO and linkbuilding, automated software/comments/bots/etc. It doesn't have to necessarily be illegal though, but it just may be (ex: Cookie Stuffing is a "black hat" marketing concept, and I am pretty sure it's illegal, or at least a major breach in affiliate programs)

    White Hat is doing things by the book. In terms of SEO, this would be finding link partners manually, submitting to directories manually, basically doing most of the grunt work without spammy "automation" methods or by questionable tactics.

    Blue Hat is the happy medium. Nothing too "dark" but also a little bit more flexible then "white hat".

    Quick thing to know is that internet marketing cannot be labeled as one of the three, in actuality, it's a spectrum. I like to think of my over-all business plan as being "white-hat" but sometimes, my promotional method albeit legal and perfectly acceptable to most standards, may be seen as blue hat or borderline black hat by some.

    Don't worry about the labels, just follow the laws and do what you can to make money
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