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Course

by kerry3280
4 replies
I have a course that will launching at the end of April. It's quite high end and the pricing will be in the region of $600 - $700 I expect.

My question is how to spread the word. More specifically, is it worth setting it up as an affiliate program? Do affiliates have any kind of success selling high ticket items?

Thank you for your help!
  • Profile picture of the author jbsmith
    When you launch a course at this level, you should really have a launch with a sales funnel worked out in advance. You can do a "soft" launch on your own, but should really put together a promotional launch to kick things off and build momentum.

    At minimum this involves:

    1. Have a solid sales page that converts
    2. Having a 2-3 part sales funnel that provides some up-front value designed to "warm" cold prospects to you and your product's value. These could be videos, ebooks or reports, interviews, etc... You want to drive traffic to the front end of this sales funnel and have them introduced to your product after working through the front-end
    3. Yes - an affiliate program which could be Clickbank or Ejunkie or could also be something like a shopping cart system such as 1ShoppingCart, Kajabi, Shopify, etc...you will want to leverage partners for your launch - with a higher end product like this, you have an especially good fit. You will want to test your sales page and funnel prior to full launch - but you can test all of that with a soft-launch (some ads, traffic from social and paid and perhaps a few early partners where you increase the commission to help test.)

    Jeff
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    Turn Your Knowledge Into High-Paying Digital Products To Sell Online
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    • Profile picture of the author JohnMcCabe
      Originally Posted by jbsmith View Post

      When you launch a course at this level, you should really have a launch with a sales funnel worked out in advance. You can do a "soft" launch on your own, but should really put together a promotional launch to kick things off and build momentum.

      At minimum this involves:

      1. Have a solid sales page that converts
      2. Having a 2-3 part sales funnel that provides some up-front value designed to "warm" cold prospects to you and your product's value. These could be videos, ebooks or reports, interviews, etc... You want to drive traffic to the front end of this sales funnel and have them introduced to your product after working through the front-end
      3. Yes - an affiliate program which could be Clickbank or Ejunkie or could also be something like a shopping cart system such as 1ShoppingCart, Kajabi, Shopify, etc...you will want to leverage partners for your launch - with a higher end product like this, you have an especially good fit. You will want to test your sales page and funnel prior to full launch - but you can test all of that with a soft-launch (some ads, traffic from social and paid and perhaps a few early partners where you increase the commission to help test.)

      Jeff
      Or he could just start a thread here and hope people click his sig...
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      • Profile picture of the author kerry3280
        Originally Posted by JohnMcCabe View Post

        Or he could just start a thread here and hope people click his sig...
        I hope not that's a very old sig and I hadn't even noticed it until you said! I'll have to get rid of it :-)
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    • Profile picture of the author kerry3280
      Originally Posted by jbsmith View Post

      When you launch a course at this level, you should really have a launch with a sales funnel worked out in advance. You can do a "soft" launch on your own, but should really put together a promotional launch to kick things off and build momentum.

      At minimum this involves:

      1. Have a solid sales page that converts
      2. Having a 2-3 part sales funnel that provides some up-front value designed to "warm" cold prospects to you and your product's value. These could be videos, ebooks or reports, interviews, etc... You want to drive traffic to the front end of this sales funnel and have them introduced to your product after working through the front-end
      3. Yes - an affiliate program which could be Clickbank or Ejunkie or could also be something like a shopping cart system such as 1ShoppingCart, Kajabi, Shopify, etc...you will want to leverage partners for your launch - with a higher end product like this, you have an especially good fit. You will want to test your sales page and funnel prior to full launch - but you can test all of that with a soft-launch (some ads, traffic from social and paid and perhaps a few early partners where you increase the commission to help test.)

      Jeff
      Hi Jeff, thank you for your reply!

      Yes, the product does have a good sales page and a 3 part sales funnel which, I believe, provides good value. The course itself meets a demand which I think will be very popular. It was the affiliate side of it that I was unsure about having never dealt with affiliates before. There are only so many leads I can generate for myself and I need to find a way of getting the word out there as widely as possible.

      It will be a 5 day launch with enrolment closing at that time so it will involve a 5 day hard push. :0)
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