Warriors How Do You Manage the # of Lists You Have?

[TiffanyDow]

Someone asked me a question about how to manage their lists and it dawned on me that I've never thought about this. I need help too - so who better to turn to than Warriors?

1.) Okay I have a main list that is a freebie opt in list.

2.) and 3.) and 4.) Then I have 2 presell lists for 1 product and a buyers list for the same one (once they buy they get switched) - the reason I have two is that I launched on two different sites, so not sure how to merge these now

5.) and 6.) and 7.) and 8.) Then I have buyers lists for several other products (about 4 of these)

9.) and 10.) these are okay - they're specific lists for alerts when I have something specific ready

11.) and 12.) and 13.) One is information on social marketing (free opt in), one is a contest list and one is a list of affiliates

I realized that the more products I launch, the more I'll be growing the # of lists that I have - or how should I do it? If they buy product A then obviously the would want to be on a mammoth list where I'm also promoting product A. Or do you just say something to the effect of, "If you haven't bought product A yet, then ..."

Probably shoulda mapped this out earlier
Tiff

[IMChick]

I'm interested in what the WF will come up with on this one, too.

My lists have titles, and they are segregated, each with it's own sales funnel. Some of that is just a functio of diverse niches. But, I also don't 'blend' lists in similar niches for any reason because of my own personal experiences of being solicited by strangers stating 'you signed up for one of our family of lists'. To me that's spam.

But I agree, the way I'm doing this can be better organized.

[Kevin-VirtualProfitCenter]

Tiffany,

You use AWeber so it's relatively easy.

When you send out a message to your entire list, choose to include all the lists. AWeber won't send duplicates even if someone is on more than one of your lists.

When you send out a promo, tell Aweber to exclude the buyers' list for that product.

Is this what you mean?

Kevin

Edit:

PS: Before I sold my business in 2007 I had over 100 lists at Aweber and 60,000 subs. Worked like a charm.

[TiffanyDow]

Originally Posted by Kevin-VirtualProfitCenter

Tiffany,

You use AWeber so it's relatively easy.

When you send out a message to your entire list, choose to include all the lists. AWeber won't send duplicates even if someone is on more than one of your lists.

When you send out a promo, tell Aweber to exclude the buyers' list for that product.

Is this what you mean?

Kevin

Edit:

PS: Before I sold my business in 2007 I had over 100 lists at Aweber and 60,000 subs. Worked like a charm.

Thanks Kevin - Okay so lemme get this straight:

Let's say I want to send an email promoting product C. So what I do is send an email BLAST out to all my lists but I exclude the product C buyers' list. I think I've done this before actually.

But should I be creating this many different lists? I also find myself wanting to blast an email message because it's something I want everyone to read, but it would work better as a follow up email so future signups will see it.

However, it'll look bad if that one email goes to list A on this date, then list B on another date if a person is signed up to both lists - they might be getting duplicates if I make it a follow up. If I don't, I'm screwing future followers out of reading it.

[Kevin-VirtualProfitCenter]

Originally Posted by TiffanyDow

Thanks Kevin - Okay so lemme get this straight:

Let's say I want to send an email promoting product C. So what I do is send an email BLAST out to all my lists but I exclude the product C buyers' list. I think I've done this before actually.

But should I be creating this many different lists? I also find myself wanting to blast an email message because it's something I want everyone to read, but it would work better as a follow up email so future signups will see it.

However, it'll look bad if that one email goes to list A on this date, then list B on another date if a person is signed up to both lists - they might be getting duplicates if I make it a follow up. If I don't, I'm screwing future followers out of reading it.

I have experienced this as well...if you create follow up message series for each product then you will get complaints from people who say "why did you send me three emails today?" or "you sent me the same email today that you did last week."

The approach I took was to have a very limited follow up series for each product, but to send out a weekly email to everyone. I actually sent out an HTML newsletter 3x per month and then did a promo series to the entire list of the last week, sending a different series to people who already had the product.

It worked very well for me and gave me a good return per subscriber as well as high retention. Your mileage will vary.