Virality at it's best: $130 for a $5.50 metro card.. thanks Supreme.
As a fashion aficionado, I can seriously appreciate the latest marketing Supreme did with NYC Metro.
Check it out:
I'm really curious what they're uptake on ticket sales are during this marketing stunt to see the cause and effect a luxury brand can do to an everyday ticket. Clearly causing congestion at NYC stations
Now as much as I am a marketer, I'll admit that I am a product of good marketing too. So in my own best interest, I decided I wanted one. Asked a few friends in NYC - all of which didn't have the time to run out and grab one for me (sad, I know).
So what's a guy to do? Where does one look?
eBay.
Legit, people are actually eBaying them. They're monetizing them like crazy.
($130!??! Are you kidding me?)
So for all my NYC friends and Warriors alike... monetize away if you can get your hands on one.
Check it out:
I'm really curious what they're uptake on ticket sales are during this marketing stunt to see the cause and effect a luxury brand can do to an everyday ticket. Clearly causing congestion at NYC stations
Now as much as I am a marketer, I'll admit that I am a product of good marketing too. So in my own best interest, I decided I wanted one. Asked a few friends in NYC - all of which didn't have the time to run out and grab one for me (sad, I know).
So what's a guy to do? Where does one look?
eBay.
Legit, people are actually eBaying them. They're monetizing them like crazy.
($130!??! Are you kidding me?)
So for all my NYC friends and Warriors alike... monetize away if you can get your hands on one.