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Old 09-16-2008, 07:48 AM   #51
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Default Re: A Press Release for $97!!??

Hey Sarah,

I just wanted to thank you for telling me that I have wasted all my time and money at university studying Public Relations. (well not me specifically, but I am insulted none the less.)

Silly me for wanting to have pride in my work and ensure I get the best value for my customer. Silly me for having set questions I would ask a customer and then still wanting to research more information to ensure that their Press Release would actually achieve something.

I'll sell articles in bulk at $10 to warriors (that are worth more!) because i get a lot of help here. They'll be easy to read, contain a few good phrases and rank well, but this is nowhere near the same as writing a proper Press Release.

A Press Release is not the same as submitting to an article directory. It's about getting in the news and a proper PR professional (who doesn't necessarily have to be university qualified) will work damn hard to make sure that you are newsworthy (even if you shouldn't be.)

Maybe there are some that shouldn't be charging $97 to write a Press Release, but don't be so condescending to those that pride themselves on their PR abilities.

BTW, $97 is cheap!

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Old 09-16-2008, 07:48 AM   #52
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Default Re: A Press Release for $97!!??

Could someone move this to the 'off-topic' forum or somewhere even more suitable?

Like the school playground, maybe?

Cheers,

Neil

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Old 09-16-2008, 08:16 AM   #53
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Default Re: A Press Release for $97!!??

I'm sorry but this is a common mistake amidst some markets online. Effective press release writing is a rare skill. When I provided this service in the past the base rate was $400 for a one page release of about 400 words. And clients were thrilled to pay that amount because I got them major results.

The problem as I see it lately, is that too many people seem to think a "Press Release" is just another form of an article. (Or worse: Just another way to get backlinks. Ugg) There is just SO much more to it than that.

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Old 09-16-2008, 08:37 AM   #54
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Default Re: A Press Release for $97!!??

If I were to sell a press release service... I would probably charge
around $2,500.

That's because I wouldn't sell a "press release"... I would sell a

RESULT

I.E. targeted traffic, mainstream media coverage, leads, sales,
branding, etc.

-Brian

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Old 09-16-2008, 08:42 AM   #55
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Default Re: A Press Release for $97!!??

Quote:
Originally Posted by Sarah Harvey View Post
Often the most important post is always overlooked. Cookies to the person that can point out which post I made that is the most important message.

<DELETED>

Bye *waves*
After reading your posts in this and other threads, I'd say the part in bold is the most important - and best - message you've made.

I have to agree with Big Mike's troll alert.
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Old 09-16-2008, 08:52 AM   #56
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Default Re: A Press Release for $97!!??

Karl

I'll write your press release for $197. Just give me a couple of weeks to search the net to find out how to do it.

Martin

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Old 09-16-2008, 08:54 AM   #57
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Default Re: A Press Release for $97!!??

Oops Karl,

Cancel that. I just rewired my kitchen using a Youtube video. Won't be out of hospital before Christmas.

Martin

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Old 09-16-2008, 09:08 AM   #58
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Default Re: A Press Release for $97!!??

Quote:
Originally Posted by Brian McElroy View Post
If I were to sell a press release service... I would probably charge
around $2,500.

That's because I wouldn't sell a "press release"... I would sell a

RESULT

I.E. targeted traffic, mainstream media coverage, leads, sales,
branding, etc.

-Brian
Yeah after reading the entire thread I realized the OP was talking about providing press releases to a person, while we're talking about providing them to a business. Her loss.

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Old 09-16-2008, 04:34 PM   #59
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Default Re: A Press Release for $97!!??

Well, I guess I must be one of the gullible ones who has paid to have a press release done!

I paid $97 to a warrior who wrote and submitted it for me - and within 2 weeks, I had first page rankings for many keywords I wanted, I had a ton of traffic - and I ended up being interviewed for a business website - which had found me through that $97.00 press release!

Sorry - I am a writer too, and I have written many of my own releases. But - I didn't have the time to do one as well as I wanted to, so I paid someone who knew how to do it for me.

And, I would have paid more to get the results I got......

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Old 09-16-2008, 04:37 PM   #60
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Default Re: A Press Release for $97!!??

Quote:
Originally Posted by John Motson View Post
Hm, where is this $97 for a press release WSO?

Seems reasonable to me.

John
Yeah, I'd like to know that as well. I can write great articles, but press releases just seem a little out of reach for me. Maybe because I haven't read enough of them? This is not my area of expertise and if I found someone who would write and submit my press release for $97, I'd be glad to pay it.

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Old 09-16-2008, 04:37 PM   #61
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Default Re: A Press Release for $97!!??

I agree it is overpriced. $97 is a bit much if you ask me. How long is the average press release? Its about the length of an average article isnt it (maybe 500 words or so)

No way would I pay $97 per article so I wouldnt pay that for a press release either.
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Old 09-16-2008, 04:52 PM   #62
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Default Re: A Press Release for $97!!??

Quote:
Originally Posted by Sarah Harvey View Post
It's funny that people retort with "why do we have to prove anything to you."

In this world if you want to be everything you can be, you will damn well prove it.
Hold on. YOU are the one who started the thread stating that $97 is too much for a press release. So why should anyone have to prove something to you?

Clearly, whether a price is too high is an opinion, not fact. People can charge what they want for services- if $97 is too high, the buyer won't buy it.

Why do you care so much if someone is paying more than you think they should?

What is the right price for a press release?

I'm highly surprised a school (not a college) would teach how to write press releases. What percent of citizens need that skill?
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Old 09-16-2008, 04:55 PM   #63
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Default Re: A Press Release for $97!!??

Sara,

Its not that press releases aren't worth $97...

Its that you can't market and sell your ability to the clients that are willing to pay $97+.

Judging by your attitude and what you write, you really don't know whats going on.

Keep selling those $3 press releases to the warriors and DP'ers.

Or, you can improve your ability to write, sell , and market, and just charge more money.

Good Luck.
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Old 09-16-2008, 05:41 PM   #64
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Default Re: A Press Release for $97!!??

As a consumer you have choices. Pay someone for their time to do something for you or take the time and figure it out how to do it on your own.

You not wanting to spend $97 regardless of what is for is 100% OK in my book, but it seems like there's nothing to rant OR mention about here.

If you don't want to pay for this or anything else...then simply don't.

You probably missed seeing Willie Crawfords post where just 2 press releases brought in $92k in sales.

Would you spend $97 twice to make $92k?

I might be going out on a limb here, but I think even YOU would do it

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Old 09-16-2008, 05:48 PM   #65
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Default Re: A Press Release for $97!!??

Quote:
Originally Posted by enrich View Post
I agree it is overpriced. $97 is a bit much if you ask me. How long is the average press release? Its about the length of an average article isnt it (maybe 500 words or so)

No way would I pay $97 per article so I wouldnt pay that for a press release either.
Hmmm. Strange logic.

That's like valuing a painting by its size.

Frank


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Old 09-16-2008, 05:52 PM   #66
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Default Re: A Press Release for $97!!??

Quote:
Originally Posted by Frank Donovan View Post
Hmmm. Strange logic.

That's like valuing a painting by its size.

Frank
Because there aren't many "business minded" people on these forums.

Its " I wanna make money" forums.
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Old 09-16-2008, 05:56 PM   #67
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Default Re: A Press Release for $97!!??

Quote:
Originally Posted by Frank Donovan View Post
Hmmm. Strange logic.

That's like valuing a painting by its size.

Frank
Well I'll put it another way, would you pay $970 for a set of 10 articles? I sure as hell wouldn't. Press releases are nothing more than articles sent to news sites instead of article directories. I dont see how anyone can justify charging $97 for 1 press release never mind $300 and $2500 Ive seen quoted here. The world's gone mad!
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Old 09-16-2008, 05:59 PM   #68
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Default Re: A Press Release for $97!!??

People pay more offline for articles and press releases, so the market is out there. Just because "you" or another person won't pay, doesn't mean people out there won't.
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Old 09-16-2008, 06:04 PM   #69
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Default Re: A Press Release for $97!!??

Quote:
Originally Posted by MaskedMarketer View Post
People pay more offline for articles and press releases, so the market is out there. Just because "you" or another person won't pay, doesn't mean people out there won't.
True but I dont believe in ripping people off and if I was charging $97 for a flipping press release Id feel that I was.
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Old 09-16-2008, 06:09 PM   #70
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Default Re: A Press Release for $97!!??

Quote:
Originally Posted by Brian McElroy View Post
If I were to sell a press release service... I would probably charge
around $2,500.

That's because I wouldn't sell a "press release"... I would sell a

RESULT

I.E. targeted traffic, mainstream media coverage, leads, sales,
branding, etc.

-Brian
That is my point exactly.

You would not pay someone for a press release then, you would pay someone to be a marketer/PR of a company who's job would be is to promote the company including press releases. Therefore, no, a company would not pay for a press release. And as I have said before...small businesses do not have the luxury of paying specialized people that write press releases. They get their secretary or personal assistant to do it for them at no extra cost.

I am just looking at your statement that is all. I am not talking about the few rare people who pay for a press release service. You can talk all you want about a result... in this world you have businesses who pay their secretaries, and you have companies that have a PR departments that handle more than just a simple press release. But then again, I was talking about a press release. Have fun with your ideas!


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Old 09-16-2008, 06:16 PM   #71
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Default Re: A Press Release for $97!!??

I have been discouraged from participating at the Warrior Forum because of this type of thread.

I don't need anyone to tell me I am stupid or ridiculous - whilst clients pay me $500 per press release I guess I am better lurking.

Jess
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Old 09-16-2008, 06:23 PM   #72
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Default Beware Dirt Cheap Press Release for $97!!??

$97 for a press release -- ridiculous!

I'd demand references first, just like I'd want to check references for a $5 plumber.

I don't pay for cheap -- I pay for good.
$97 is dirt cheap. Probably too cheap for quality, but who knows . . . ?

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Old 09-16-2008, 06:30 PM   #73
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Default Re: A Press Release for $97!!??

We're all allowed to say something dumb every now and then...

But it's interesting how the OP needs to defend this futile point, which by now she has to realize was a silly thing to say...

This is Cialdini's "Commitment & Consistency" principle in action.
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Old 09-16-2008, 06:30 PM   #74
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Default Re: A Press Release for $97!!??

Quote:
Originally Posted by enrich View Post
True but I dont believe in ripping people off and if I was charging $97 for a flipping press release Id feel that I was.
I agree with you I don't like ripping people off either. Writing a good press release and have a press release service can involve more than just writing words on paper. If you feel your service isn't worth 97$ and you couldnt give your client a good ROI- then maybe you need to advance your writing, selling , and marketing skills.
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Old 09-16-2008, 06:40 PM   #75
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Default Re: A Press Release for $97!!??

Quote:
Originally Posted by enrich View Post
Well I'll put it another way, would you pay $970 for a set of 10 articles? I sure as hell wouldn't. Press releases are nothing more than articles sent to news sites instead of article directories. I dont see how anyone can justify charging $97 for 1 press release never mind $300 and $2500 Ive seen quoted here. The world's gone mad!
That quote suggests that you simply don't realise what a press release is or what function it performs. Comparing it to an article for valuation purposes is irrelevant.



Sara,

You appear to have started this thread because:

a) You claim to have some experience in writing and/or commissioning press releases in the offline world.

b) You are used to this task being delegated to lower levels of staff.

c) You believe that this is a skill which everyone should have and which is therefore no big deal.

d) You have spotted somebody selling a similar service (you believe) at a price higher than you have been used to expect.

e) For some reason, this has annoyed you.

Is that it?


Frank


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Old 09-16-2008, 06:53 PM   #76
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Default Re: A Press Release for $97!!??

Wow, I must be the scam artist of the century... $297 for 10 pages of sales copy. What is that, like, 10 articles... At almost $30 a piece. What a rip off! Because there is absolutely no way my clients will make a HUGE ROI on that price... And I don`t have any testimonials to back that up. Or samples. Or references, for that matter.

And to beat that, look at what I normally charge! Upwards of $1000 for the equivalent of 10-20 articles. $50-$100 an article, with absolutely no chance of earning that money back - because, after all, Sarah here can`t market her skills to get herself a better paying job in journalism (which there are), so the rest of us should all take pay cuts so she doesn`t feel bad.

Give me a break. I bill at $75+ per hour, and my clients are happy to pay it. Don`t believe me, take a look at my portfolio. Read my testimonials. Check out my last two WSOs - the previous one sold out completely. This one has only one spot left after less than a week.

If you want to go ahead and write press releases for the online market for $5 a piece, be my guest. Judging from your obvious understanding of marketing online, it should be an enlightening experience for anyone who was previously unwilling to pay the $97 price tag.

Sarah, listen up. Journalists make bad money for one reason and one reason only - what they write isn`t what makes the company money. PERIOD.

It is filler, to draw people in to read the ADVERTISEMENTS. The more informative it is, the more people read, and the more they can charge for ADVERTISEMENTS. That is all.

In an offline newspaper, for an advertisement and article of an equal size, the person who wrote the advertisement likely got paid more than 10X what the person who wrote the article got. That is not opinion, that is fact. I have been paid $1500 to write a newspaper ad of 500 words. Similar length articles for offline press range from $50 to $200.

That is because advertising, like press releases, generate money. Profits. Return on investment. Offline articles do as well, but to a much lesser degree. They draw in readers, to read advertisements, to buy products. That`s it.

Online press releases = advertisements. They are a way of driving traffic, and getting people to buy. Therefore, they are advertisements.

I sure hope I`m getting through here, because I don`t know of any other way to put it. Personally I`m finding your viewpoint insulting, that all writers should be paid as little as you earn, simply because YOU don`t have the skills to offer a more valuable service.

Go back to the newspaper... Maybe they need another press release editor to instantly reject all of our useless, profit generating press releases.

- Cherilyn

(END RANT)


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Old 09-16-2008, 06:55 PM   #77
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Default Re: A Press Release for $97!!??

Quote:
Originally Posted by MaskedMarketer View Post
Sara,

Its not that press releases aren't worth $97...

Its that you can't market and sell your ability to the clients that are willing to pay $97+.

Judging by your attitude and what you write, you really don't know whats going on.

Keep selling those $3 press releases to the warriors and DP'ers.

Or, you can improve your ability to write, sell , and market, and just charge more money.

Good Luck.
Ah, no one got that one post where I referred to the low amount under $97.00

So let me laugh a bit before explaining this to you... everyone here that has replied today, is in the business of delivering a service or as some would seem...a self acclaimed guru. Very few here actually just voiced their opinion because they felt like it.

The classic trap is that the people who get so upset at this have no way of justifying their actions-some were valid-some were not- and that is exactly what I was looking for actually. Not one person could give a straight answer. Then as typical human beings and like the rest of society you turn to insults and mentioning $3, and $2...which was a laugh to me actually. I actually laughed more today than I have in a while.

While everyone tried everything in their power to make me angry, it only made me laugh more. The most I laughed was when someone pointed out that I had questionable background because I work part-time. How questionable was that. Omg! The crap you people talk when you can't find a way to get at the person is hilarious. Never did any of you realize that you lowered your own standards by replying and being so full of ****. I can be full of **** (it's me ), since I have stated before...I have never sold my services to anyone. So why the animosity towards someone that obviously isn't in your league, is a troll, and a know-it-all?

Did you look at yourself today and wondered what the hell you were saying here in this thread?

In this world where your reputation is essential, how would you justify your actions when you mention $2 and $3, when not even I have once mentioned that price. Shows you how petty people can be with their ridiculous replies.

My question was simple... why charge $97.00

I was interested to see the response and for every well-worded response I gave you all exactly what you needed the most. Someone to challenge your every word. But then if you were clever, you would have left the thread a long time ago. No use debating the subject and trying to insult the person with words of, "Keep selling those $3 press releases to the warriors and DP'ers." I mean, did I ever mention $2.00 anywhere. Nope. It is in your imagination.

Now I will give you a straight answer on why in particular I felt $97.00 is high.

Have you noticed in the internet marketing game people sell products and services in the particular "7" category? Of course everyone knows this.

So let's start.

$27.00 - Someone would pay that for a good wso, or a good PLR pack or even, a cheap monthly membership price.

$47.00- This is more serious. Obviously people are not targeting the freeloaders, and you are not too expensive. To most people this is a good area for most products.

$67.00- This is where the competition is upped. Some people might sell their minisites at this price or you can get some good access to a really good monthly membership.

$97.00- This is where things get expensive and you are targeting people with money to spend. Sure people will pay that, but they will absolutely love paying that amount for a good script, a really good piece of software or a monthly membership that has tons and tons of exposure and a good paying affiliate system. Gosh, this is almost god like.

$147- This is reserved for the more expensive script without making you bankrupt and some damn good information. In some case, more rare information.

Anything above $500 is godlike of course. But honestly that remains to be seen lol.

Now if I could pay $97.00 for that coveted script or piece of software that I know will benefit my business in the long term, would I honestly fork out $97.00 for a press release.

No.

To the people who keep saying I want to market myself. Or is somehow failing in life or whatever your little mind can think of. Imagine how your mind will take this- I have never been interested in selling myself. In fact I do not have to sell myself. Things I have done in my life is either a success or a failure. I love IM because it's a hobby. I am not here for you or for your money so throw that dumb notion out of your mind. And no... I have never sold ANYTHING for $3.00. As I have said in my other posts... I do not use this name on any other forum besides this and one other forum actually- to be honest the other forum is a waste of time since I am not active on it. My online persona is very different and is related to something totally unrelated to Internet Marketing.

You cannot grasp that there are people outside of Internet Marketing that look at this side of things and study it for the sake of enjoyment. I love this IM scene and it has always been my hobby.

Some people I am sad to say fell off the bandwagon with some of their posts. It made me smile however... I guess people try.

This is a discussion forum and you are entitled to your opinion as I am entitled to mine.

Another thing to point out... you hardly see normal people come into this thread and voicing their opinions from the buyer's point of view. So while everyone tried their hardest to do whatever they imagine they are doing to me, to the rest of us...

Finally you showed your claws. Congratulations! Oh, not to mention how petty some people can be with their replies. I think a lot of people got some great insight from you today.

This is my last post here in this thread (not the last on the forum sad to say :P ) and my greatest achievement.

Have fun!

P.P.S "Sarah here can`t market her skills to get herself a better paying job in journalism (which there are), so the rest of us should all take pay cuts so she doesn`t feel bad."

That was hilarious. Do you always think words like that will make your place in heaven better? Nope. Once again...the pettiness. Typical humans. You amuse me. I am not interested in a better paying job. Once again you people have some delusions about yourself. lol

Digital Art ---> The nice side of life.
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Old 09-16-2008, 06:58 PM   #78
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Default Re: A Press Release for $97!!??

I earn my living as a writer. I love to write and I've been told I'm good at it. And, yeah, I am. A journalistic background doesn't qualify one to write effective press releases, just as writing a successful business book doesn't qualify one to write fiction. Those are two different types of writing.

I'm the author of three commercially published business books. I have been paid 5 figure advances, without the decimal point, for each of those books. Not bragging - just stating the facts. That doesn't mean I can write fiction, although I've written a novel and several screenplays. (Are there any movie production companies out there reading this ...hello..... *waves frantically.* No? Oh well.)

Writing is a skill, an art, and a gift. Being able to monetize that skill, art, and gift is a blessing. But I don't sell my blessings cheap.

The value of anything is what a willing buyer would pay and what a willing seller would sell for. If you, Sarah, are unwilling to buy or even consider the possibility of anyone buying a well written press release for $97, don't denigrate anyone else who does. Just because that press release at $97 or $597 doesn't hold value for you, doesn't mean it doesn't hold value for others.

If you need an automobile you can purchase one for $500 or $500,000. Personally I'm not into cars and have a 1965 Mustang and a 2002 SUV of some sort of make.

Now enough platitudes - don't ya jus luv that word "platitudes," makes me think of lyin' on a divan eating bon bons and sippin the bubbly.

I know a lot about small businesses. They may have their secretaries - that is such a back in the day term - write press releases, but the odds are those press releases only get picked up by the local media, if that.

$97, $597, or $997. Each has its market and value.

Dee

How to get a book published Authors Brian Hill and Dee Power

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Old 09-16-2008, 07:04 PM   #79
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Default Re: A Press Release for $97!!??

I just love how out of my entire post, Sarah, you pick up on the ONE point you can argue. That you don`t want a better paying job.

Perhaps a better paying job would pay for a better marketing education, so you could have an ENLIGHTENED discussion on a topic like this, as opposed to just slamming everyone who didn`t agree with you.

How is my not getting into heaven affecting my rather valid point. There are plenty of reason`s I won`t be going to the big cloud in the sky - not the least of which includes calling you out on your lack of marketable skills, whether you want to have them or not.

- Cherilyn


"Cheryl is always there when I need her, ready to produce fantastic copy, even on short notice. I highly recommend her services for anyone looking for quality copywriting." - Jason James

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Old 09-16-2008, 07:14 PM   #80
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Default Re: A Press Release for $97!!??

HAHA! Should I enlighten you Cherilyn Lester, someone who imagines they know everything too...


I couldn't resist. I really couldn't...there is a saying play with the devil and you will get burned.

I am not here for your enjoyment. You were there for mine. While I wrote the last post and previewed it, I happen to spot your post. So I simply posted my post and then read yours at leisure, and after the first few sentences I couldn't stop laughing and decided to add that little bit to my already-written long post.

How does it make you feel that I haven't even finished your post or even bothered to read it. Probably nothing and then probably you are imagining things like everyone else here. As I said, why throw comments about jobs, background etc. Do you see me asking you for a hand out Cherilyn? No, unfortunately as I said. Play with the devil and you will get burned. Don't try your luck with me, because I can argue till the sun rises. Then unfortunately the sun will be my demise and I will need sleep.

So good luck little lady that imagines she is so important.

Digital Art ---> The nice side of life.
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Old 09-16-2008, 07:20 PM   #81
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Default Re: A Press Release for $97!!??

Quote:
Originally Posted by Sarah Harvey View Post
I can argue till the sun rises.
Is that a challenge? I'm sure if you carry on, you'll find out that Allen doesn't really like this sort of confrontational behaviour... and your sun will rise earlier than most.

Have you missed me? No/Yes (delete as applicable) ;)

WF's prodigal fool returns :)
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Old 09-16-2008, 07:21 PM   #82
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Default Re: A Press Release for $97!!??

Ok, I finally cracked.....

Sarah - I do believe you're talking crap.

Your entire position seems to revolve around the perspective that $97 is expensive - everything else is just waffle trying to justify the fact that you don't see any value in something priced so high.

Let's consider an alternative perspective - $97 is just a number, not good or bad, not cheap or expensive.

You seem to be under the misapprehension that only a select few can afford such 'expensive' things and if they want to 'waste' their money, they're crazy.

You're entitled to your opinion, but to come here and make out that you're somehow enlightended to the 'crazy' situation that none of us are seeing just shows that you have no idea what you're talking about - or you're just bored and looking for an arguement.

I've happily paid hundreds of dollars for press releases to be done for me, and I've also been paid hundreds to do them for others.

The amount people charge relates to their market, their skills, the value of their time - aswell as the ROI and intrinsic value of what they create.

If YOU don't think that any press release you could create would ever be worth $97 to someones business - that's YOUR reality.

WE don't live in your reality (thank God).

Every month I happily pay other people to do things that I don't have time to do myself, or that I know they'll do a better job than me on.

You may think that people have to do everything themselves, and if they can't then they shouldn't pay another person more than they would pay themselves to do that job - but most of us are more focused on getting things done than finding ways to justify not doing them.

You haven't exposed anything here with your whinging - except that you're an aggressive, negative, opinionated person who likes the sound of their own BS.

Remember - YOU started this thread.

Your assumption that $97 is a lot of money completely limits your perspective, so it's not surprising that you don't understand peoples responses.

Some of the people that have responded to you are people who I've paid many hundreds of dollars on multiple occasions for their services. This is nothing to do with whether I could do that work myself - but because they're good at what they do and I don't want to spend my time doing it.

That's how business works.

If I value my time at $400 an hour and someone is asking for $97 to do a great job at something which would take me 1/2 hour - then it makes sense for me to just pay them and get on with something that only I can do.


I believe you're just a forum troll with nothing in mind other than pushing peoples buttons and I hope no-one else gets suckered into this thread.

I'm sure you can go elsewhere and find 'less expensive' services which you are more comfortable with, so why waste your time here when we clearly are all deluded and don't understand the wisdom of your words?
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Old 09-16-2008, 07:34 PM   #83
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Default Re: A Press Release for $97!!??

6 years ago, I wrote press releases for $100 a pop. I had no trouble getting clients and my target market was solo online entrepreneurs.

Also consider that I only WROTE the releases. I didn't distribute the releases, but I did give tips on building a distribution list and how to get the release out to them. My clients who took the releases and followed my suggestions readily got media attention - interviews, features and the like.

If I were to offer the same service today, I'd charge more.

Since quitting the press release business, I have taught people how to do their own. I also do in-depth critiques for people. Seriously, MOST people cannot (without practice and good guidance) create a release that will readily get the media's attention. They can't figure out a good story to present in the release and even when they do, they have troubles writing it in a way that is newsworthy, interesting and doesn't sound like a self-promotional pitch.

So, if people want to write their own, by all means. They just need to be prepared for a learning curve and should seek out qualified feedback. That takes time and can very well be worth it, but then time is money.

If people want to hire and only are willing to pay $25, that's okay too. In my experience, I've only receive mediocre releases in that price range. These were releases suitable for online submission only...not for getting any traditional media attention. There are likely exceptions, but I haven't yet come across any.

Alice
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Old 09-16-2008, 07:38 PM   #84
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Default Re: A Press Release for $97!!??

You need to focus not on cost but on return for investment.

I've written multiple online press releases that got over 40,000 views.

Would you pay $97 for 40,000 views (incidentally I charge $1,000+ to write a press release).

I've also written press releases offline that have:

# got me on mutliple radio shows including over 2 years on a radio show that fed to 40 radio stations across the country

# multiple tv interviews

# multiple first page coverage in newspapers


On top of that using back links my online press releases have propelled websites to top rankings on Google for selected keyword phrases.


I'm not for hire to do this service but if you're worried about paying out $97 then you have NO understanding of the potential of online press releases.

I'd happily pay someone $97+ or several times that if I knew they could get the results I can with my online press releases.

The reason: I know I'll make a MASSIVE profit even if I'm paying out $1,000 for the press release.

It's all about return on investment.

Kindest regards,
Andrew Cavanagh

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Old 09-16-2008, 07:40 PM   #85
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Default Re: A Press Release for $97!!??

Nope, you all come back for me. And a troll.... *laughs* go read up what a troll really is. I can probably say thank you that you imagine I am some big scary mythological creature that comes from children's storybooks.

It's funny... I had a few people reply to me via PM and mentioned that if people do not get people to agree with them, then they are called trolls on here. Shame, I love all the bitchy-ness and the pettiness.

Get it straight:

Here it is the official word-

Etymology

The contemporary use of the term is alleged to have first appeared on the internet in the late 1980s[3], but the earliest known example is from 1991[4]. It is thought to be a truncation of the phrase trolling for suckers, itself derived from the fishing technique known as trolling.[5] The word also evokes the trolls portrayed in Scandinavian folklore and children's tales; they are often obnoxious creatures bent on mischief and wickedness. The verb "troll" originates from Old French "troller", a hunting term. The noun "troll", however, is an unrelated Old Norse word for a giant or demon. [6]

I think I will take that as a compliment since I prefer the last part. Remember, you may have a different idea of trolling as pointed out here:

The definitive guide to Trolls - Ubuntu Forums

I like the demon part. It suits me, no? Okay enough, you people merely amused me and you have taken up my time to a great deal today. I leave you all in love and in peace.

Have fun!

And no, I am not going to answer your post here, because simply like I pointed out earlier...some people bore me to death with their posts and thus I stopped after 3 or so sentences. Time for enjoyment now. Yes, throw another $3 in there somewhere.. I am so waiting for it. Show me how I can improve my life or no, better yet... tell me all about what a failure I am. It amuses me.


Digital Art ---> The nice side of life.
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Old 09-16-2008, 07:57 PM   #86
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Default Re: A Press Release for $97!!??

I heard there is a crazy car company called "Ferrari" trying to sell cars for $500,000!

That's outrageous! They won't sell a single one!

Don't they know you can get an '82 Miata for like $0.53c???

Offline Consulting: Liz - $12,000 her first month... Anthony - $7000 + $594 per month...
{Confidential} - BIG up-front and $1000+ per month... Scott - $45,000 in 3 months!
Don't you deserve the same unfair advantage they do?
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Old 09-16-2008, 07:58 PM   #87
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Default Trolls

Fricasseed Troll -- or how to get rid of wild pigs

Have you ever been complacently posting on a board, and suddenly, without warning a troll shows up? You know one of those nasty little critters whose sole intent is to disrupt the discussion and turn all attention to itself? Well now you can do something with them.

Stun the creature with a well placed retort, then coax into the open with the promise of lots of platitudes. While the troll is mesmerized with its reflection, slowly squeeze the life out by totally ignoring it. Trolls can be stubborn and keep resurfacing, so diligence is required. On occasion a troll will try to escape by whining with a high pitched poooor meeee, poooor meeee, call.

After the troll is sedated, remove all double entendres with a freshly sharpened wit. Be careful of the narcissist gland, it is located right behind the full-of-it tendons, and must be gently cut out, other wise the bile is released and the entire troll is useless.

If the troll had a backbone, it would be best to discard it, but it doesn’t, so that’s a chore you won’t have to face. Remove all skin, both thick and thin. The female troll usually doesn’t have a lot of substance to it, but what is there, is tough and stringy and must be marinated. The salt brine mentioned in a previous post works well, but in a crunch, piss and vinegar will do.

After several days in the marinade, chop the troll to pieces and dredge in well edited prose. Season to refined literary taste and garnish with verbiage.

Then feed the whole d@mn thing to the wild pigs. The troll will never return.

Dee

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Old 09-16-2008, 08:05 PM   #88
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Default Re: A Press Release for $97!!??

Dee, you disturb me. *laughs*

But since I am the devil or a demon in this case, would you mind going somewhere else and amuse your little mind somewhere else. I am so tired of having to reply to people like you. You annoy no one but yourself.


Ah Wait... I will end this off with a story and perhaps people will stop posting their comments in the hopes of attracting my lovely attention...

All the earth is a grave and nothing escapes it, nothing is so perfect
that it does not descend to its tomb. Rivers, rivulets, fountains and
waters flow, but never return to their joyful beginnings; anxiously
they hasten on the vast realms of the rain god. As they widen their
banks, they also fashion the sad urn of their burial.

Filled are the bowels of the earth with pestilential dust once flesh and bone, once animate
bodies of man who sat upon thrones, decided cases, presided in council, commanded
armies, conquered provinces, possessed treasure, destroyed temples, exulted in their
pride, majesty, fortune, praise and power. Vanished are these glories, just as the fearful
smoke vanishes that belches forth from the infernal fires of Popocatepetl. Nothing recalls
them but the written page.

Digital Art ---> The nice side of life.
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Old 09-16-2008, 08:13 PM   #89
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Default Re: A Press Release for $97!!??

Quote:
Originally Posted by Sarah Harvey View Post

All the earth is a grave and nothing escapes it, nothing is so perfect
that it does not descend to its tomb. Rivers, rivulets, fountains and
waters flow, but never return to their joyful beginnings; anxiously
they hasten on the vast realms of the rain god. As they widen their
banks, they also fashion the sad urn of their burial.

Filled are the bowels of the earth with pestilential dust once flesh and bone, once animate
bodies of man who sat upon thrones, decided cases, presided in council, commanded
armies, conquered provinces, possessed treasure, destroyed temples, exulted in their
pride, majesty, fortune, praise and power. Vanished are these glories, just as the fearful
smoke vanishes that belches forth from the infernal fires of Popocatepetl. Nothing recalls
them but the written page.
Sarah, I think your press release needs a bit of work.....



Frank


Smart affiliates
find all the latest INSTANT COMMISSION products at RAPmall.com
- The Direct Pay Directory -
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Old 09-16-2008, 08:18 PM   #90
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Default Re: A Press Release for $97!!??

FWIW, this individuals exhibits tendencies of a bipolar personality in the midst of a manic phase. The manic responses are not likely to stop until the line of the wave begins its dive back toward the zero line of the graph, and then into the negative (depressive) territory ... OR until he/she takes some meds.

No offense intended to anyone. It's just an educated observation.

Note: edited.
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Old 09-16-2008, 08:31 PM   #91
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Default Re: A Press Release for $97!!??

Quote:
Originally Posted by Kyle Tully View Post
I heard there is a crazy car company called "Ferrari" trying to sell cars for $500,000!

That's outrageous! They won't sell a single one!

Don't they know you can get an '82 Miata for like $0.53c???
Quote:
Originally Posted by sevenish View Post
FWIW, this individuals exhibits tendencies of a bipolar personality in the midst of a manic phase. The manic responses are not likely to stop until the line of the wave begins its dive back toward the zero line of the graph, and then into the negative (depressive) territory ... OR until he/she takes some meds.

No offense intended to anyone. It's just an educated observation.

Note: edited.


Both of these comments are spot on.

That 82 Miata may be cheap but it ain't gonna drive so good...if you can get it to start.

Just like your cheap press release is unlikely to get you any real measurable results.



And I was an expert on depressive disorders and you're right. The behavior is consistent with a bipolar mania episode...or with someone just being unbelievably rude...but then not all the other posts are polite either.

That's probably the nicest thing you could say about the behavior.

Kindest regards,
Andrew Cavanagh

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Old 09-16-2008, 08:33 PM   #92
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Default Re: A Press Release for $97!!??

I wish someone would find Willie Crawford's posts about how successful his press releases were. $92k is huge!!

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Old 09-16-2008, 08:37 PM   #93
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Default Re: A Press Release for $97!!??

Quote:
Originally Posted by Angela V. Edwards View Post
I wish someone would find Willie Crawford's posts about how successful his press releases were. $92k is huge!!
The $92836.82 Internet Marketing Press Release

Are your websites earning revenues??? Stop wasting time and space by using
proven methods to monetize your websites and blogs @ Monetize Academy
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Old 09-16-2008, 08:51 PM   #94
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Default Re: A Press Release for $97!!??

Quote:
Originally Posted by AndrewCavanagh View Post
And I was an expert on depressive disorders and you're right. The behavior is consistent with a bipolar mania episode...or with someone just being unbelievably rude...but then not all the other posts are polite either.
Plain rudeness USUALLY doesn't persistently express with such soaring hilarity, sanctimony and scholarly digression and with such circuitous incoherence against so much reasoned, opposing debate. (Sorry about that sentence, I tried to rewrite but it's late here!)

In any case, my money would be on a mania that will cease shortly, either because of the inevitable opposing phase (crash) that is imminent, or, hopefully, because this individual is undergoing treatment.

Edit: Half of my family are immigrants from Norway, so I am trying to distract everyone from those, um, ethnic epithets
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Old 09-16-2008, 08:53 PM   #95
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Default Re: A Press Release for $97!!??

It all comes down to The Perception of Value...

And a few other things...

Of course No two people will every totally agree on the pricing of anything these days...

Definitely bookmark this thread...

Because there's a nice little fortune to be made in writing and brokering press release services...

Don't you think!

Why not just do it from the endless articles out there...

Very Smart business idea and opportunity...

Marcia Yudkin...
Convert Articles into Press Releases for More Publicity

Brian McElroy's excellent selling services info product from awhile back can definitely help get you started...

Just focus on one group of specialized services... Press releases!

The Perception of Value offers all kinds of business opportunities and great flexibilty on pricing...

A little food for thought...

The Perception Of Value And The Decision To Buy | TheVanBlog | Van SEO Design
louisgray.com: Specialized Perceived Value Trumps Real World Value
How To Set A Selling Price For Your Product Or Service

Dave
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Old 09-16-2008, 09:05 PM   #96
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Default Re: A Press Release for $97!!??

Quote:
Originally Posted by Angela V. Edwards View Post
I wish someone would find Willie Crawford's posts about how successful his press releases were. $92k is huge!!
Angela - it's not necessary.

Lots of us have made a lot of money (for ourselves and others) using press releases.

The question is not whether they have value or not, but how long can you feed a forum troll for before people realise that the more you feed them, the more they wriggle.

We need to ignore this troll and get on with other things - having a discussion about a subject from this ridiculous perspective is a waste of everyones time.
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Old 09-16-2008, 09:08 PM   #97
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Default Re: A Press Release for $97!!??

I pay my copywriter $300 for press releases. I pay her because :

a: She is better at writing good copy than I am
b: I don't have enough time to craft the document to an acceptable level
c: I can be more productive elsewhere

The last PR she produced (3 weeks ago) got me an interview slot on prime time radio in the UK (Chris Evans, Radio 2). So far, the 2 minute interview has netted me over $64,000 of new business.

Good copywriters are worth every penny.
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Old 09-16-2008, 09:19 PM   #98
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Default Re: A Press Release for $97!!??

Quote:
Originally Posted by Sarah Harvey View Post
Well let's look at it again- someone who has no experience in field may very well look for someone to do it for them. But it would be very stupid to assume every person has $97.00

People come from all walks of life and some countries are not first world countries like America or the UK you know.

If you assume all your clients are american how naive would that be? If I assumed every person I work with is well-off, have money to spend and is from the UK, how naive would that make me?

No...realistically people limit themselves to offering a service like that for $97.00

And to be honest...what market do you think this is? It's the internet marketing scene. If people complain about forking out $97.00 for a really damn good product that can make them money, how many would you expect will go for a service that costs $97.00?

Nope...people here have it all wrong.

If you can make money from a press release, sure, if not, why charge such a high amount?

I bet that person has only received a few requests for press releases, however if it was more reasonable, then they would have more work, granted, but it's same principles as where I work here in the UK. I work with hotels. The ones that do the worse in terms of reaching their goals are the most expensive hotels. It doesn't add up no matter how hard they try. The hotels that do the best, are the ones that have rack rates of 249 pounds for a single 2 bedroom apartment and 149 pounds for a one bedroom apartment, per night, but they look at their busiest times in the year. All the holiday times and the big events is when they charge the most. When they are quieter they lower their prices, to meet the needs of the people. It is clever. So should someone be when they deliver a service. Be flexible and you will always have work.



For starters you need to segment the market because NOT everyone on the internet has money. This is a business so I go were the money is, don't you?

You're obviously very "Green" when it comes to running a business because with your present thinking you'd go broke very quickly.

You state... "Nope.. people here have it all wrong."

Oh really, so now this proves you know absolutely zero about business because you think your opinion and the way you reinforce your opinion is the only correct answer.

WELL I GOT NEWS FOR YA...

$97 bucks is nothing and if it saves me time to let someone else do it then it actually makes me money. Have you every heard of the concept spend $1 get back $2...?

Rant, rant, rant, rant, rant.... is that all you do?

Mike Hill

PS. I paid someone to write this reply as my time is more valuable than yours - obviously!
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Old 09-17-2008, 11:13 AM   #99
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Default Re: A Press Release for $97!!??

Quote:
Originally Posted by Sarah Harvey View Post
So let me laugh a bit before explaining this to you
Sarah,

Thats all you seem to be doing is laughing.


I actual don't read all your posts because they are worthless- my time is worth way more than spending it reading your BS. No value in your posts.

I can see your time isnt worth much- which is why you work for low paying jobs. You sit here and post these long posts which make you no money, are not valuable, and your just making yourself look like you don't know anything about business. All you're doing is ranting which doesn't produce any value to the WF.

If I were you I would stop posting in this thread and let it die.

Your reputation is at stake due to the ignorance you have. Your ranting about a $97 press release! Do you see how silly that is?

Step your game up.

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Old 09-17-2008, 11:15 AM   #100
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Default Re: A Press Release for $97!!??

Quote:
Originally Posted by Sarah Harvey View Post
Okay, call me flabbergasted, but there are tons of people on here that offer services and charge an absolute fortune. I just viewed a thread where someone stated they charge $97.00 for a press release.

God damnit... with all the information freely available on the internet on how to write your own press release, it should be evident that it will not cost you (the person writing the press release) an arm or a leg to do it.

That is ridiculous. People assume people are that dumb.

Realistically any person can write a press release, and if it has newsworthy elements in it, then it will be all fine. An editor checks the work in any case because no one will release a press release they way they accept it. Gosh, I am a freelance writer and this is quite evident in my line of work.

So people, be aware of others on this forum, and do your research.

I would die before I pay someone $97.00 for a press release lol.

Nope...hell would freeze over!

Good luck!
Just sign up at need-an-article.com 1000 word press releases for $16.50. Can't beat that.

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