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What is the best site to run a PPC campaign for non-fiction books? Facebook? Google? LinkedIn?

by Best Seller
8 replies
I'm running a few email campaigns right now, and I want to start some PPC campaigns to promote the non-fiction books and other services that are conntected to these campaigns. In a nutshell, my target market is aspiring authors and already-published authors.

What's the best site to reach my target market on? Facebook? Google? LinkedIn? And why?

Thank you in advance for sharing your guidance and experience in this regard. Appreciated.
#books #campaign #facebook #google #linkedin #nonfiction #ppc #run #site
  • Profile picture of the author agmccall
    Originally Posted by Best Seller View Post

    ]

    What's the best site to reach my target market on? Facebook? Google? LinkedIn? And why?

    .
    All of the above.

    Reason....people on those social outlets seek information. Weather they seek your information is another matter.

    al
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    "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

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    • Profile picture of the author Best Seller
      Originally Posted by agmccall View Post

      All of the above.

      Reason....people on those social outlets seek information. Weather they seek your information is another matter.

      al
      This is why I wonder which one is best for seeking my particular information. Which one do you think is best of the three for non-fiction books?
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      Book Publishing Shortcuts for Online Marketers: the EXACT strategies today's top independent authors are using to sell thousands of books online every year.
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  • Profile picture of the author writeaway
    Look for top selling books in your niche on Kindle that have a squeeze page link on their first page. Inquire about solo ads.

    This method is highly targeted and is probably CHEAPER than a typical Adwords campaign.
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    • Profile picture of the author Best Seller
      Originally Posted by writeaway View Post

      Look for top selling books in your niche on Kindle that have a squeeze page link on their first page. Inquire about solo ads.

      This method is highly targeted and is probably CHEAPER than a typical Adwords campaign.
      This is interesting. Tell me more about "squeeze page" links. I've never heard that term before.

      I am doing solo ads right now ... just wondering which category will match best to buy the ads in. Any thoughts?
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      Book Publishing Shortcuts for Online Marketers: the EXACT strategies today's top independent authors are using to sell thousands of books online every year.
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      • Profile picture of the author writeaway
        Originally Posted by Best Seller View Post

        This is interesting. Tell me more about "squeeze page" links. I've never heard that term before.

        I am doing solo ads right now ... just wondering which category will match best to buy the ads in. Any thoughts?
        Squeeze page links are often disguised as "Click here for a free cheatsheet for this book." There are many variations: check lists, resource lists, etc. But they share the fact that you have to opt in to the author's list.

        Generic solo ads from professional solo ad sellers are worthless. Sorry to say.

        You need to find niche authors who are less likely to run solo ads as their main source of income.

        You get cheaper ad rates and higher conversion rates.
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        • Profile picture of the author Best Seller
          Originally Posted by writeaway View Post

          Squeeze page links are often disguised as "Click here for a free cheatsheet for this book." There are many variations: check lists, resource lists, etc. But they share the fact that you have to opt in to the author's list.

          Generic solo ads from professional solo ad sellers are worthless. Sorry to say.

          You need to find niche authors who are less likely to run solo ads as their main source of income.

          You get cheaper ad rates and higher conversion rates.
          This is great advice. Thank you.

          Where/how to I go about buying these squeeze page links? On Amazon, you're saying? Are there any other bookstore sites I can also do it on?
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  • Profile picture of the author vishwa
    You can use Google and Facebook to promote your book. Both of them have large audience segment and help you to generate some conversions.
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    Techbizmasters.com- Blogging, Technology, and Digital Marketing
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  • Profile picture of the author Ankita Das
    Hi there,

    You should use Facebook and Adwords, so that you can get more exposure to the relevant audiences.

    LinkedIn is more into professional network buildup.

    With Adwords and Facebook you can choose your kind of audiences. First do the experiment for a month or for few weeks to see the result.

    Hope this will work.
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