Over 100 Billion Screwed
Of course McDonalds is speaking of burgers, but the "served" part could apply to customers and clients.
The point is that if you serve people, give them something of value, you'll be rewarded and taken care of too. You'll have a business, a repeat stream of customers. Spammers who try to get away with quick flash in the pan sales here and there are not building anything that they can admire, hold on to, retire on, or leave to anyone. They make a quick buck and its gone.
I've been thinking today of those in marketing that actually care about people and give them real value. Kevin Riley comes quickly to mind as does Willie Crawford, Paul Myers, and Steven Wagenheim. There are many others but you get the idea.
Do we even remember the names of the spammers and the quick buck artists that have come and gone? If we do, are they thought of in fondness ? Do they have something solid that they can leave to their children?
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Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill