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With keyword research do you use quotes?

by shaggard
4 replies
When you are researching your keyword in Google for competition, do you use the quotes? For example: meaty dog treats or "meaty dog treats"

These give vastly different results. One is is 4 million and the other is 100 thousand.

Thoughts? Opinions?
#keyword #quotes #research
  • Profile picture of the author pheonix44
    I once to do it that way, but then I learned that it was better for me to research how hard it would be to beat the competition. When I used quotes I would look at the top 5 sites and then see how tough they were. I learned that if you have weak to moderate competition at the top both in quotes and not in quotes then you have a good chance of ranking for that keyword. This is how I do it.
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  • Profile picture of the author DiMcdonald
    I like to use quotes as that way you get the search results for all the words together, a must when you are using long tailed keywords.

    If you don't use quotes you will get results for just one of the keywords... meaty.... for example.

    I also like to check out the top results, the top 10 results usually to see what their PR is and how many backlinks they have etc to see how easy they are going to be to beat!

    Hope that helps some.
    Di
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  • Profile picture of the author Michael Taylor
    Searching with quotes gives you an idea of your actual competition for that keyword.

    It doesn't matter that your long tail keyword without quotes results in ten million pages. Google is building a loose set of results based on each separate keyword in your phrase. So, there's going to be more results.

    With quotes, your search should result in a much more narrow selection.

    If you want to ratchet it down even further do an "allintitle" search. Just type the following into Google:

    allintitle:"my keyword phrase"

    And, once you've written content optimized for your keyword phrase, the next step is building backlinks to that content. Over time, this is where the real difference is made.
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  • Profile picture of the author actionplanbiz
    Quotes is the way to Figure out How many webpages are using those keywords.
    giving you an idea about the competition. and you compare that result with the google monthly traffic to see if its profitable or not
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