New store and need to hire someone to help with all involved

8 replies
I've been looking around this site for a while - had a question for the experts please.

If you had to choose one person to hire for your new online store - which one would you spend the money on?

SEO expert? (I've read and read about SEO and I believe I've got it down. Getting the correct keywords and so on. Could always use more help tho.)

Social media expert? (I'm not a social media person AT all. I'm getting to know Pinterest, trying Facebook and Instagram but Twitter too - ugh.)

OR
Blogger to write your blogs & submit? (I'm getting lost for words)

Which one would be more cost effective?
#hire #involved #store
  • Profile picture of the author agmccall
    What I would hire for would be totally different than everyone else. Everybody has different strengths and weaknesses. So you hire where you are weakest.

    al
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    "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

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  • Profile picture of the author rcla67
    A lot of newcomers go at it similar to what you are doing, they try everything at once and therefore get spread to thin. Focus on one avenue first, then when you see success in that area branch out from there.

    If you are in Ecom, many are having great success with social media, in particular Facebook Ads due to the amazing tools they have, so you can really zero in on your target market...my 2 cents
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  • Profile picture of the author vedremo
    Banned
    Originally Posted by toopies View Post

    I've been looking around this site for a while - had a question for the experts please.

    If you had to choose one person to hire for your new online store - which one would you spend the money on?

    SEO expert? (I've read and read about SEO and I believe I've got it down. Getting the correct keywords and so on. Could always use more help tho.)

    Social media expert? (I'm not a social media person AT all. I'm getting to know Pinterest, trying Facebook and Instagram but Twitter too - ugh.)

    OR
    Blogger to write your blogs & submit? (I'm getting lost for words)

    Which one would be more cost effective?
    What would be the most cost effective or what would get the most effective ROI?

    And that will vary for almost every site and every audience.

    Basics:
    - SEO Keywords you want to target - low competition high search volume to start optimising images and articles for
    - 4 or 5 blog articles (just aim for 1 per week is fine!)
    - Claim social handles and update once every 2 or 3 days. I'd suggest just post to Insta and automate the rest using IFTTT
    - Backlinks when the site is 2 or 3 months old based on your keywords

    If you are looking at hiring - one person can manage all the above. 5-10 hours per week @ $4.44 USD/hour.

    The biggest problem with most new stores is traffic. Find a traffic source, test and see what sells where. Most stores default to Instagram for traffic, but other social networks & marketplaces work too (and often much better) depending on your market.
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  • Profile picture of the author daronch
    If you have the budget, should probably hire a different expert for each of those tasks.
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  • Profile picture of the author Project Sniper
    all of that costs money. You don't need to worry about SEO unless you know you can rank for your keywords. Social media costs money, it's cheaper than SEO but you're going to definitely need to invest in tools to help you. Writing, isn't that hard and writers can be expensive.

    Unless you have the budget, you should worry about learning how it all goes down so that you know how to spend your money. Either way, you need to be educated to make the right choice. Good luck!

    Start with Social Media. What kind of store is it?
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  • Profile picture of the author sirtiman
    I suggest you to try paid traffic for fast results. If you don't have much budget to do paid ads, you can hire people with the skills. Don't have to be the expert that will slowing your cash flow, just find someone that can make your store keep rolling.
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    • Profile picture of the author toopies
      Yes, I am doing Google ads and actually had a Google employee walk me through it! I wasn't going to but I learned some stuff.

      I don't have the budget but I don't want to lose anymore on not being productive. I've spent $100 already. One ad had 68 clicks (paid about 36 bucks) but no conversions.

      That's because the keyword was too vague.

      Working on getting some better keywords.
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  • Profile picture of the author toopies
    Thanks for all the tips - all of you have hit on the issues.

    rcla67 - absolutely - "try everything at once and therefore get spread to thin" That's what I am doing. I have 40 different tabs open with How to's - overwhelming.

    Project Sniper - It's an online store with hard to find products - mostly items imported from Europe. Which of course makes it hard to find.

    So I do Facebook - post nearly every other day and do ads. Just realised that I can get likes to my Instagram account with paid ads. Which is good. Need to find a way to get peeps to follow without paying - researching that now.

    Pinterest - follow and they will follow you(hopefully)... pinning nearly everyday.

    Twitter - I HATE Twitter. And really I don't see how it will work for my business right now. Or maybe I just hate it too much.

    Blogging - yes I can do it alright. Just the researching the right sites to add it to. All that I have read - blog for the people and not to boost product. Don't add too many links. Once you find a site you want to add blog to - join and then comment on forums. Don't comment too much as you don't want to be a spammer. THEN after contributing for several weeks/maybe months, add your blog. Without advertising your store but a tiny bit at the bottom that they may or may not allow about the author. OMG!!!!

    Fun, fun, fun!
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