19 {{ upvoteCount | shortNum }}
19 {{ upvoteCount | shortNum }}

Need some opinions from fellow digital marketers

by fzmurad
17 replies
Hey guys,

I'm sort of stuck in a rut here and need to back away from what I'm doing and get some different opinions.

Maybe I'm overthinking things and trying to complicate them. In any case here's the deal.

I teach electronic music production. I currently have 9 courses, a mentorship program (0 subscribers so far), and a complete website where my courses are hosted in a very user friendly delivery system.

My current strategy is to offer a free course as a lead magnet. Students who take this course are then presented with an offer to take my flagship course through a popup right when they land on the course welcome page.

I then have an email sequence setup for those who do take the offer to further market my mentorship program to them. Those who don't take the offer go through a different email sequence where they get email articles and various offers.

My concern is I'm not sure if this is an efficient funnel. Maybe it's because of information overload but I feel just a simple popup is not enough for a profitable funnel.

I really need some outside opinions on this, maybe someone to go through the funnel and give some feedback?

Here's the landing page with the free course

Any feedback or help on how to optimize this funnel would be greatly appreciated.

- Fuad
#digital #fellow #marketers #opinions
  • Profile picture of the author DWaters
    I think your landing pages looks very good.


    My initial thought is that you should be doing some youtube marketing as I know that a lot of musicians spend time there, lots of music related videos are viewed.
    Signature
    How I really Make Money With Amazon

    Want to get rich with top rated FREE Super Affiliate Training?
    {{ DiscussionBoard.errors[11032821].message }}
    • Profile picture of the author fzmurad
      Thanks, yeah I have free tutorials up on youtube. But my main traffic driver will be paid ads on Facebook.

      These ads will drive traffic to a couple of blog posts on my main site. From there people can optin to this free course. That way I can expect higher quality leads. Or at least that's the plan.

      Unless I drive cold traffic directly to the free course landing page.
      {{ DiscussionBoard.errors[11032827].message }}
      • Profile picture of the author RyMac
        To back up DWaters point YouTube would be a great place to advertise as you can target specific people who have an interest in music or even certain channels so your ad is relevant to the people seeing it. Also, video is a great medium for targeting people with, are you using video ads on Facebook?
        {{ DiscussionBoard.errors[11032876].message }}
        • Profile picture of the author fzmurad
          What I'm basically doing is driving traffic to my site using relevant blog posts and using those as ads on Facebook. My goal is to establish value before asking for the lead.

          I haven't used video ads yet. But will definitely be doing that soon.

          My main concern at the moment is to have the right offer and high converting funnel.
          {{ DiscussionBoard.errors[11032881].message }}
          • Profile picture of the author Steve B
            Originally Posted by fzmurad View Post

            My goal is to establish value before asking for the lead.
            Many marketers will tell you that they send all their 1st time traffic (cold prospects), regardless of where it originates, to their squeeze page - not their web site, not their videos, articles, offers or blog posts.

            Their goal is to establish value after asking for the lead and not before like you are doing. Certainly, there are different approaches that can work, but like these other marketers, you may want to try getting the lead first and then nurturing the prospect over time with your email marketing.

            If you have a compelling squeeze page and a "must have" lead magnet, you will get people on to your list that are serious about wanting what you offer and they will get their first taste of your value once they have agreed to let you market to them. The "squeeze" becomes the filter through which you funnel your prospects to determine how serious they are - it's not meant to be a wide and easy gate through which anyone can pass.

            Something to think about. One serious and motivated prospect on your list is worth 10 "kinda maybe" mildly interested passer-bys.

            Steve
            Signature

            Steve Browne, online business strategies, tips, guidance, and resources
            SteveBrowneDirect

            {{ DiscussionBoard.errors[11033075].message }}
            • Profile picture of the author fzmurad
              You do make an interesting point Steve. I can certainly try both approaches and see which yields the best results.

              My previous campaign did include marketing a lead magnet to cold leads. It did bring in quite a bit of leads, but almost no sales. Even with the highly relevant offers on the front end and a 4 week email marketing campaign packed with useful info and offers in the back end.

              I make it a point to be useful and not spammy. My business is still relativity new so I need that brand awareness and authority (hence the idea of marketing articles first).
              {{ DiscussionBoard.errors[11033088].message }}
            • Profile picture of the author discrat
              Originally Posted by Steve B View Post

              Many marketers will tell you that they send all their 1st time traffic (cold prospects), regardless of where it originates, to their squeeze page - not their web site, not their videos, articles, offers or blog posts.

              Their goal is to establish value after asking for the lead and not before like you are doing. Certainly, there are different approaches that can work, but like these other marketers, you may want to try getting the lead first and then nurturing the prospect over time with your email marketing.

              If you have a compelling squeeze page and a "must have" lead magnet, you will get people on to your list that are serious about wanting what you offer and they will get their first taste of your value once they have agreed to let you market to them. The "squeeze" becomes the filter through which you funnel your prospects to determine how serious they are - it's not meant to be a wide and easy gate through which anyone can pass.

              Something to think about. One serious and motivated prospect on your list is worth 10 "kinda maybe" mildly interested passer-bys.

              Steve
              I think this makes sense. There are Marketers that give and give and give all upfront. And it conditions the prospect to expect just free stuff...all the time. And they become just tire kickers, imo

              There has to be some fair give and take in the relationship.


              - Robert Andrew
              {{ DiscussionBoard.errors[11033607].message }}
            • Profile picture of the author johndetlefs
              Originally Posted by Steve B View Post

              Many marketers will tell you that they send all their 1st time traffic (cold prospects), regardless of where it originates, to their squeeze page - not their web site, not their videos, articles, offers or blog posts.
              This IMO is your best bet.. get a retargeting pixel on your squeeze page, and if they don't jump into your list, you can hit them with retargeted ads to push them to your blog posts.

              That way you get multiple bites of the cherry. Two bites is never enough when it comes to maximising your advertising dollar!
              Signature

              You only get one shot at life - make it awesome.

              Everyone else also gets just one crack at it - help make theirs awesome too... or, politely step out of their way.

              {{ DiscussionBoard.errors[11033868].message }}
      • Profile picture of the author finlibre
        If you're doing FB ads consider video ads. Something really short 20-30 seconds with some killer sound, video of your system, and finish off with something like "You can do this too. Let me show you how."
        {{ DiscussionBoard.errors[11034735].message }}
  • Profile picture of the author mattlaclear
    How often do you follow up with the flagship course offer? Just the once via the pop-up window? If so I recommend you segment your list and follow up with that offer via email as well as your mentor program.
    Signature

    Free Training for SEO Providers in the United States - https://happyseoclients.com/happy-seo-clients-training/

    {{ DiscussionBoard.errors[11033047].message }}
  • Profile picture of the author sirtiman
    Maybe you can try Youtube Adwords, I think a lot of music lovers hangout there a lot.
    Signature
    {{ DiscussionBoard.errors[11033051].message }}
  • Profile picture of the author Tesslady
    Buddy, your landing page looks great, and your plans are actually good! But aside from popping it up once, why not do it twice, like when they exit from the page? Also, I think it would be more interesting if you add more content on why they should join.

    One thing- automatically prompt the music to play when they land on the page! It makes the site livelier.
    Signature
    {{ DiscussionBoard.errors[11033209].message }}
    • Profile picture of the author fzmurad
      Thanks!

      What I might end up doing is turning that popup into a full page because popups have a bad rep. Then duplicate the page and use it again as a link in a follow-up email where I'll include downloadable resources in addition to the offer.

      What do you think?

      Oh and the offer is for my flagship course which is originally priced at $97 but slashed to $9. So just something to cover ad costs.

      As for the music I'll test and see what kind of effect autoplay has
      {{ DiscussionBoard.errors[11033218].message }}
  • Profile picture of the author Elizabeth Goetz
    I think your landing page looks great!

    From what you are saying, and from the problems you are running into, it sounds like you are having difficulty getting people to subscribe to what you are offering, then getting subscribers to purchase.

    at this point you may want to consider backing up and providing people with more initial, and attention catching value. If Facebook ads don't provide you with the results you want other avenues might give your music business more support (such as YouTube) since people will be able to see you, (which supports trust) and hear you (which confirms if you are providing value to something they are interested in)
    {{ DiscussionBoard.errors[11033694].message }}
  • Profile picture of the author nguyennguyenhung
    When ever do you follow up with the flagship course offer? Just the once via the pop-up windowpane? If so I recommend you segment your list and contact offering via email along with your mentor program
    {{ DiscussionBoard.errors[11033929].message }}
    • Profile picture of the author fzmurad
      Yeah basically once on the popup and then once with a follow up email. I'm putting the mentorship thing on hold because I'm restructuring the entire flow of things at the moment.
      {{ DiscussionBoard.errors[11034767].message }}
  • Profile picture of the author rprieto60
    The squeeze page looks fine, but I think the demo track is way longer than it needs to be. Keep in mind that TV has 30 second commercials for a reason. You need to just give a really quick demo (15-20 seconds) and be done with it. Anything longer and the track sounds too repetitive, which is a turnoff for many.

    Break the first hour up into two half hour lessons and offer the flagship course after they are through with the first half. This makes them more committed since they have already completed the first part of lesson one. Additionally, you should have a downsell which is only part of the flagship course for those who don't want the whole enchilada.

    At least, that's the way I would do it.
    Signature

    Want to know the fastest way to $10k per month? Free webinar shows how- http://bit.ly/2IazUb7

    {{ DiscussionBoard.errors[11041820].message }}

Trending Topics