Always Giving Your Very Best!

by Steve B 20 replies
I received an email today from a famous Internet marketer, a name you would recognize if you've been in this game for any length of time, extolling the virtues of an online business owner giving away his very best content.

His rationale was this: don't you want prospects to be exposed to the very best you have to offer? If they experience your value and they see what you're giving away freely, they will believe that your paid offerings are even better and their "natural resistance" to purchasing from someone they don't know (you) will be reduced significantly.

Of course, those who don't subscribe to this strategy argue that if you give away your very best content, you will have nothing really good to sell!

Still others, sitting midway between these two extremes, suggest you give "pieces" or "teasers" of your best content away for free, but reserve the "big enchilada," the full product, for a paid sale later.

So what's your opinion?

Here's my take on this debate, which is probably different from yours, and that's OK. (You do what you feel is best for your business.)

I personally believe that I should give my very best every time I distribute content, regardless of whether it's given away for free or sold.

I say: dont limit your thinking about what is your "best" work. Make everything you do your best work!

Once you give your best away, get busy and create your new best. Dont limit your own personal potential by believing that you can only have one best.

Here's the key: dont get too absolute in your definition of the word best because in marketing terms your best isnt limited to only one thing you put out, is it? Everyone that experiences your content will have their own personal opinion about what your best may be - and it's their opinion that really matters, right?

All that really matters is that you create content and products that you feel are your very best. If you do that, then you will never short-change your subscribers or your paying customers.

Best selling author Tom Clancy passed away a few years back (October 1, 2013). He had 17 New York Times best sellers to his name. Im sure there were lots of Tom Clancy fans that bought every new book he penned.

In 1985 he released The Hunt for Red October, probably his best work to that point IMO. Then in 1987 he released Patriot Games, his new best novel. Then in 1989 came Clear and Present Danger, also his best work. Next was The Sum of All Fears in 1991, his next best offering in his line-up.

I hope you see what Im trying to get at.

Tom Clancy may not have given any of his books away but Im guessing a significant number of his returning customers borrowed one of his books from a friend, got hooked on Tom Clancy novels because he always gave his best, then proceeded to fill Mr. Clancys bank account with their dollars over the subsequent years! The lesson to be learned from his effort still applies to this discussion.

Always give your best in everything you do. Open your mind to the possibilities! There is no limit to how many times you can give your audience the very best that you have.

But you know . . . some people will never get to experience anything you offer if you dont give them an easy, simple, non-threatening way to see a sample of what you can produce.

A great way to do that is to give something of your very best away for free! I would suggest keeping it short (a page or two as a pdf maybe), relevant to one topic, and focused on one important point. Make it your best work!

Contrary opinions are always welcome in my threads!

Steve
#main internet marketing discussion forum #giving
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  • Profile picture of the author unlimitedoptions
    Steve:

    I tend to agree with you. Always put your best foot forward and give value.
    I know a couple of gurus who subscribe to that philosophy and they are doing extremely well.
    Don't give away the farm, but give enough to provide value and to keep your prospects wanting to come back and learn or experience more value.
    Thanks for sharing.

    Dan
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  • Profile picture of the author discrat
    Thanks Steve. And you put it aptly as there is no one way to skin a cat ( okay Frank D comment on the cat thing if you must lol)

    I think you bring out a great approach. Giving it your best all the time.

    I also like to do what I termed UBI.

    Standing for Useful but Incomplete. I like this approach with the "teasers" and buidling them up to a climax.

    But I know Frank Kern does what you talk about. His free stuff is incredible. At least some of the emails I received from him. And he has had a little success

    thnx
    • Profile picture of the author tagiscom
      Originally Posted by discrat View Post

      Thanks Steve. And you put it aptly as there is no one way to skin a cat ( okay Frank D comment on the cat thing if you must lol)

      But I know Frank Kern does what you talk about. His free stuff is incredible. At least some of the emails I received from him. And he has had a little success

      thnx
      Yes, l got some free 20k, to develop software from Frank in the past, the software had its issues, but overall it worked.

      Well, the software worked, but the idea, didn't.


      But l can do flyers, pretty quickly, so...

      Thanks.
  • Profile picture of the author pam2011
    I learnt this exact same startegy from Ramit Sethi. He talks about giving away around 98% of your product and only keeping 2% to sell. I have personally used this and found that it works really well for me. I know of many others who use this strategy. For example, the "Truth About Abs" guy. Gives away alot in his free you tube videos, but still leaves the best for paying customers.

    To Your Success
    Pam Trivedi
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    Pam Trivedi. Productivity Consultant
  • Profile picture of the author Vicky Branson
    I totally agree with you. Giving your very best in everything you do is key to success in all walks of life.
  • Profile picture of the author Funtobesocial
    One thing I like to give away are Free Cheat Sheets about social media marketing. It works good for building my email list and I know it helps others. It's not giving away too much, but enough to help people.

    Also once I'm done making the Cheat Sheets I update them every month or two to make sure they are up to date.

    I like giving people something of value for free, but there needs to be a plan on why you are doing it. If people like what you offer for free they will be willing to pay you for more.
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  • Profile picture of the author noor abdul
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  • Profile picture of the author motaro97
    "give something of your very best away for free" is a good way to give a sample. I do agreed to keep it (whatever it is) somewhat short.
  • Profile picture of the author R0b328
    I tend to agree with you too Steve. I think taking on a mentality of "how do I overwhelm with value" is always a good thing. Giving disproportionate value to the other side of the table always sets you up for more sales in the future IMO
  • Profile picture of the author CTServices
    Steve,

    Excellent sentiments and comments.
    My old father - long since gone - was full of proverbial sayings.
    I lost count of the times I was told
    'If a job is worth doing it's worth doing well'
    which pretty much sums up what you are saying in another form.

    Unfortunately there is a lot of WIIFM (Whats in it for Me) about in some quarters these days and it is often difficult to identify it up front. I don't believe it a good basis on which to build your business. Giving of your best is certainly the way to go.

    You mention Tom Clancy and his legacy. For those old enough to remember there was a business book titled 'In Search of Excellence' that came out in 1982 from two authors from McKinsey. It was one of the biggest selling business books ever.

    Well worth the read if it appeals to you. Look it up on Wikipedia.

    Thanks for the reminder Steve
    • Profile picture of the author Andrew Hurst
      Thanks for sharing your father's saying, it's better then my fathers saying "Don't do anything stupid" which has also helped me of course
  • Profile picture of the author brookeharper08
    I say: dont limit your thinking about what is your "best" work. Make everything you do your best work!
    This is absolutely on point! You can't really give away the best thing you've got for free - that will leave you with nothing to work on. A great workaround to this is making everything you do, your best work.

    Improvement, determination, resilience, and that constant drive to touch the lives of others (while earning) is the best way to go about it!

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