How to Produce Your First Product -- Step-By-Step In Detail With Complete Videos and Resources

by marlon
22 replies
Note to Mods: I've tried to delete any references to
myself or promotional url's in this article. To my knowledge,
all links are to free youtube videos or downloads for
the software programs.

There are no affiliate links in this article. It's pure
content. You are free to edit it if you so desire.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
"How to Produce Your First Product -- Step-By-Step In
Detail With Complete Videos and Resources -- With
Free and Paid Resources For PC AND Mac Users"

By Marlon Sanders
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
I'm gonna give you an awesome cheat sheet here to
get you going. Last week I published an article
in Marlon's Marketing Minute showing how a homeless
person got off the streets by blogging at an Internet cafe.

If they can do that, YOU can create your first
product!

=============
1. Software
=============

a. Camstudio

It's here:
CamStudio - Desktop Screen Recorder | Get CamStudio - Desktop Screen Recorder at SourceForge.net

The price or lack of a price will fit EVERYONE'S
pocketbook.

b. Hypercam

Hypercam will produce HD quality video and it's only
$40 USD. I like Camtasia better but this WILL do a
very fine job on tutorials.

HyperCam

Here's a video on how to create a video using Hypercam:


Here's how to get KILLER quality with hypercam:


How to use Hypercam properly:


Good video on hypercam sound:


c. MAC users

Here's a program that's as cheap as $29.95 for the Mac,
with the pro version being about 60 bucks.

Products

Now, there is a new camtasia version for the Mac for
around a hundred bucks.

Apple - Downloads - Video - Screenium

You can just search Google for "Screenium" if the above
link changes.

I couldn't find a price so I'm not sure if there's a
charge for it.


Here's a video on how to use it:

There's also info there on how to get an unlock code for it
but I don't know if that's "kosher" or not.

d. Camtasia

This is the tool most people use. But it costs more.
There is a Mac version available now.

e. The "do-it-all" program

I'm revealing this in my "Produce and Promote" class.
Not only does it do trick video editing but it'll also do
screen capture video AND audio editing.

All for 50 to 100 bucks. Now, if you have the funds, I
DO recommend Camtasia since it's the most robust tool
for screen captures.

But if you're on a limited budget, there ARE plenty of
alternatives.

======================
2. Set Up Your Audio
======================

a. USB headset

My friends Jason Fladlien and Robert Plank use the
Logitech USB Clearchat headset. I think it costs 40 bucks
or something like that.

You plug this into your usb and you're recording. That
simple. You may need to go into your control panel on
the audio icon and select the headset name.

b. Pro mike and sound card

I use a pro mike and external sound card. Mike Stewart
can get you all set up with the gear and training on how to use it.

In a pinch, you can use something cheaper.

I believe I have instructions on my gear in Promo Dashboard
or Product Dashboard. I can't remember which one I put it
in. But if you have those products, I have the set up I
use. It costs less than the one Mike sells BUT I don't
provide support and training like Mike does.

This set up works on both Macs and PCs.

c. Sampson USB mike or Snowflake

These two run around $100. I believe Ed Dale uses the Snowflake.
It's used more by Mac users I believe.

=====================
3. Make your intro
=====================

You're going to need a trick little intro for your videos.

Here's a tutorial if you want the cheapo way to do it and
still get something cool:

YouTube - AceGamer445's Channel

=====================================
4. Research and Outline your videos
=====================================

Research your video content. Then make notes of
the topics for each video and bullet points for
each topic.

=====================
5. Record your video
=====================

You have your bullet points for each video. So
grab your first set of bullet points and fire
away on your video.

If you have a 2-screen computer set up, you can put
a little text file with your bullet points on one
screen and record on the other.

=======================================
6. Add your intro, call outs and zooms
=======================================

Add the intro you created in #3 above. In Camtasia,
you just "import media" and then drag the intro down
to your timeline.

Easy!

The call outs and zooms are also very easy in Camtasia.

===================
7. Save for the web
===================

In general, your videos as 5-10 frames per second.
Audio can go from 32 kbps up to 96.

If you're using hypercam, there are tons of tutorials on
youtube on how to best save it for the web.

There are also plenty of tutorials on the Camtasia
website.

In the old days everything was saved as flv. Now, everything
is going to mp4 since that is what Iphones and all the
appliances are using.

In Camtasia, I prefer the custom settings but if you're a
newbie, just use their default web settings.

=======================
8. Upload to hosting
=======================

If you're using a screen capture tutorial, you should be able
to serve this off regular hosting fine. I don't feel you need
Amazon Aws for it because the file sizes are small.

The program to use is FILEZILLA. They have Mac and PC
versions:

FileZilla - The free FTP solution

Just go to youtube and type in filezilla and you'll get plenty
of videos on how to FTP using it.

Here is one I grabbed fast:


For hosting, I recommend an inexpensive Hostgator account.

=======================
9. Link to your video
=======================

The GREAT thing about Camtasia is it saves your video as an
html page if you want it to.

That way you just upload the whole little folder Camtasia gives
you and you're good to go.

Other than that, if you're a newbie, upload to Viddler.com or
Youtube.com and they'll give you copy and paste code to "embed"
the video on your web site.

And if you don't know how to do THAT, there are plenty of videos
on that also.

Here's a slick video on how to do it using Dreamweaver:


Don't know HOW to use Dreamweaver?

The videos on that are here also:
YouTube - DreamWeaverTutorial's Channel

Here's a good tutorial on embedding custom players for your
youtube videos:


=======
wrap up
=======

These are ALL the resources you need to produce your FIRST info
product consisting of 4-6 videos.

See, it's one thing to be an information junkie and glutton.
And quite another to set a goal to create your first 4 videos
in the next 7 days.

If you'll commit to doing that, go to my blog and tell me
so.

Here's the thing:

I KNOW in my heart that if you start producing and promoting,
you'll realize you CAN do this and it isn't as hard or
complicated as your mind made it out to be.

And then you WILL join my Ateam or other training classes and
you will snag my other products.

Marlon Sanders
The King of Step-By-Step Internet Marketing and
"The Ambassador of Old School Marketing"
#complete #detail #produce #product #resources #stepbystep #videos

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