by rbowen
10 replies
Can anyone recommend a good (& hopefully 'affordable') course on how to build & promote a hub site?

I recently sat in on a webinar about doing that and the guy used The Drudge Report and other sites as examples. I was intrigued but his course was $997! Yikes.

Thnx,
Richard
#hub #sites
  • Profile picture of the author Steve B
    Richard,

    Can you explain more about your plans for a "hub" site - what you want to build? My guess is that folks don't know if you're talking about a niche authority site, a curated content site, a market portal site, or maybe something else. All of these could be referred to as a "hub site."

    In direct answer to your question (and maybe I'm assuming too much), "no" I don't know of any training that is specific to what I think you're asking about. Probably the closest thing I can suggest would be to find some training on content curation - to me at least - that fits the Drudge Report model the closest.

    Steve
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  • Profile picture of the author tagiscom
    No, not aware of any, but maybe reading about Facebook's rise to fame, or go and ask the team who created Graphicriver, or Creative Market, and they will most likely point you in the right direction.

    From what l have seen thought you need to build a team, site maintance, graphics, Adwords, etc, and have a lot of meetings and be your bank managers best friend, you will probably need him.

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  • Profile picture of the author Kurt
    Originally Posted by rbowen View Post

    Can anyone recommend a good (& hopefully 'affordable') course on how to build & promote a hub site?

    I recently sat in on a webinar about doing that and the guy used The Drudge Report and other sites as examples. I was intrigued but his course was $997! Yikes.

    Thnx,
    Richard
    Hi Richard...I'm not sure of the context of "hub site". Just to make sure we're talking about the same thing, a "hub site" is an old SEO term from 15 years ago.

    In this context, a hub site is similar to an authority site, the main difference is a hub site uses pages that contain lots of links to related sites and pages as opposed to an authority site which generally uses original content/articles of their own.

    Both hubs and authority sites are (were?) well-respected by Google. This is generally due to the quality and quantity of links to the hub site, as well as the hub site linking to other quality sites.

    I'm not as familiar with how Google feels now about hub sites now as I was a few years ago, but back then Google really liked quality hub sites as Google considered them to be beneficial in helping people find quality resources on the Web.

    I would hope that for $997 there would be some "secrets", but basically to build a hub site you want to create pages that are collections of links to quality resources, as well as build quality links to your own pages. I could be wrong, but I would focus on collecting links to resources that Google seems to like too.

    An example of a hub site may be one that focuses on WordPress and has pages with things like "best WP plugins for security", "best WP themes", "best resources for writers", etc., where you have pages that link to these things.
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  • Profile picture of the author writeaway
    Rbowen,

    You're talking about building a NEWS AGGREGATION SITE.

    Drudge simply writes great headlines and links out to 3rd party sites

    Low overhead

    Lots of repeat traffic

    You can build something similar using a WP theme that was inspired by drudge.

    The bigger issue here is traffic.

    There's a quick trick that will enable you to get lots of organic traffic using Facebook and other conservative sites
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    • Profile picture of the author Kurt
      Originally Posted by writeaway View Post

      Rbowen,

      You're talking about building a NEWS AGGREGATION SITE.

      Drudge simply writes great headlines and links out to 3rd party sites

      Low overhead

      Lots of repeat traffic

      You can build something similar using a WP theme that was inspired by drudge.

      The bigger issue here is traffic.

      There's a quick trick that will enable you to get lots of organic traffic using Facebook and other conservative sites
      A news aggregation site like Drudge can be a hub site, but a hub site doesn't have to be a news aggregation site.

      "Hub site" is a Google definition and it means a site that that acts as a "hub" for authority sites in different niches and is considered an authority on the subject. For hub sites to rank they generally need to have a good number of links from other sites respected by Google for that niche of keywords.

      While it's fairly "easy" to create content similar to how Drudge creates content using aggregation, it's the marketing of Drudge that will be hard to match. Drudge broke the Clinton/Lewinsky affair many years ago which got the site tons of publicity from various media outlets, which Drudge leveraged over the years.

      A hub site uses Google SEO for promotion, not mass media, as Drudge did in the beginning.

      Again, it's been a while for me since thinking much about hub sites, but I'd research how to build an authority site, as they're basically the same from a Google ranking point of view with the main difference that hub sites are "hubs" for niches and link to authority sites.
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    • Profile picture of the author rbowen
      Originally Posted by writeaway View Post

      Rbowen,

      You can build something similar using a WP theme that was inspired by drudge.

      The bigger issue here is traffic.

      There's a quick trick that will enable you to get lots of organic traffic using Facebook and other conservative sites

      WriteAway -

      1) Do you happen to know which WP Themes are similar to the Drudge Report theme?

      2) What's the Face Book trick to traffic you mention .. where can I find out about it?

      Thnx.
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  • Profile picture of the author rbowen
    Kurt -

    Thanks for such a comprehensive post. At least I have a better understanding of 'hubs'.

    I've been researching how to build a hub site for a while now. But I haven't been able to find much - at least not much that's A) really helpful & usable (especially for a rookie) and
    B) anything (in the way of a course) that I can afford.

    I think I mentioned in an earlier post that I got inspired to look into hub sites after sitting in on a webinar, but the guy was charging $997 for his comprehensive,' take you by the hand & show you over his shoulder' course. I'm sure it's good - but it's way too expensive for this near-broke old, retired guy.

    If you happen to come across anything like that, please let me know.

    Thanks again,
    Richard
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  • Profile picture of the author Kurt
    Again, I would research how to create an authority site, as the promo (linking) for authority sites will be the same for hub sites.


    If I bought the course I'd want to know some tips on finding the best sites to list on hub pages. It should also include tips for what anchor text to use for the links to those pages. Anchor text isn't only important for backlinks to your site, anchor text is also important for the links on your pages that point to other sites.


    IMO hub sites have been very under-used in the SEO world over the years. For people that would rather do research finding quality resources than write articles hub sites can be a good alternative.


    While a little off topic for this thread, this is related to hub sites...Talking about other content is a great way to create content. Find some great resources for a topic and link to them, telling people about the resource is essentially talking about other folks' content.
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  • Profile picture of the author Dana Sanders
    Hey Richard,

    If by "hub site", you mean "authority site", check out authorityhacker.com. They put out some really great content on the topic as well as a podcast. That should get you well on your way with no out of pocket $.
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