Offline Tracking

by Lost Leader

Posted: 15 years ago 4 replies

INTERNET MARKETING

Besides using a coupon, what are some other ways that you can track conversions for a high-end type business?

For example, if they already have a site and I do PPC for them or increase rankings so they get more searches. Any other way to track? Many potential clients want help then. They may want to call.

What about contacts besides the secretary answering the phone and asking the question, "How did you hear about us?"?

Trying to think this through.

Thanks,

Jim

#offline #tracking

TimCastleman 15 years ago

Phone lines are cheap. I have them get another phone line to monitor incoming calls.

Also if you are driving them to a website have a seperate landing page or special page for them:

example:

www.iliveinmymomsbasement.com/special

hope that helps
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Lost Leader 15 years ago

Thanks for the quick response. I guess I was trying to find a checks and balance system for me ... AND my client.
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- TimCastleman 15 years ago
  
  LL -
  
  I never bring it up (tracking). If they do I start telling them about an additional phone line, extra websites, extra cost, etc. That normally ends it.
  
  Tim
  
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MichaelHiles 15 years ago

Having an engineered, end-to-end marketing and sales process is step #1.

Knowing what you want to track and why will give you the basis to decide how to track it.
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Offline Tracking

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