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Cookie dropping on LP - bad practice ?

by Bundy90210
3 replies
People seldom make purchase decision right on the spot, that's why retargeting is such a success.
On a situation such as a user visits your LP, reads the information about the product, leaves the page thinks about it and on the next day goes directly to the advertiser's page and buys the product - the affiliate will not get paid.

A solution can be cookie dropping on the LP. After reading about it a little, there are two ways to do it:
1 - iFrame to advertiser page, but apparently most browsers block 3rd party cookies.
2 - Link an <img> to the affiliate link. Not sure if that still works or not.

Some consider this bad practice although I don't understand why since the user made the purchase after reading about the product in your page. The affiliate did trigger the purchase.

My questions are:
a) Is cookie dropping on LP really something I shouldn't do?
b) Do these two methods still work?

Thanks
#bad #cookie #dropping #practice
  • Profile picture of the author Ben Friedman
    This is against the terms of every affiliate programme there is. Do not do this.
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    • Profile picture of the author pauloadaoag
      Administrator
      Originally Posted by Ben Friedman View Post

      This is against the terms of every affiliate programme there is. Do not do this.
      Echoing this. Any halfway decent affiliate programme should be able to detect and block this. Dont risk getting yourself banned
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  • Profile picture of the author JohnMcCabe
    Originally Posted by Bundy90210 View Post


    My questions are:
    a) Is cookie dropping on LP is really something I shouldn't do?
    b) Do these two methods still work?

    Thanks
    a) Within the very narrow parameters you gave here, I don't see an ethical problem. As was mentioned, you want to carefully check the TOS/Affiliate contract of any program you use.

    Where cookie dropping (AKA 'cookie stuffing') got a bad name was from less than ethical promoters using stealth methods like iframing affiliate pages in frames 1 pixel square, and dropping dozens of cookies at a time. The image thing was also abused, especially on social media.

    Which leads to

    b) Got nothin'. Might want to Google some of the coding groups and forums for ideas.
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