How do you Decide on the "style" or format of a new product?

winebuddy · 09-21-2009, 07:29 PM

Let's say you have all of your content ready to go and you have maybe 25 videos to go with it.

Which format would you choose and why?

1) Downloadable ebook and DL able videos
2) Members only website with access to all online
3) Combination of the above 2
4) Membership with low back end fee

If there is another format type - please xplain it and why you would use it.

I have pondered this for some time and cannot figure out which is the best. I personally do not have a preference as long as I get to the info.

What about you?

Adam Carn · 09-21-2009, 07:37 PM

I usually go for #1. It may not be the best solution but I like it because it's quick, simple and easy to manage both for me and my customers.

Thanks,
Adam

winebuddy · 09-21-2009, 07:39 PM

Quote:

Originally Posted by Adam Carn

I usually go for #1. It may not be the best solution but I like it because it's quick, simple and easy to manage both for me and my customers.

Thanks,
Adam

Question:

I agree as far as the ebook but if you have 25 sizable videos - that could be a strain and also cause DL problems. Imagine the customers service nightmare...

Adam Carn · 09-21-2009, 07:43 PM

Quote:

Originally Posted by winebuddy

Question:

I agree as far as the ebook but if you have 25 sizable videos - that could be a strain and also cause DL problems. Imagine the customers service nightmare...

Hmm, if they're big videos then it could be a problem. If you're happy installing and setting up a membership script then it's probably best to do that instead.

Adam

Sean Ski · 09-21-2009, 08:27 PM

Just host the videos on your site without people having to download them... use a simple membership script (like membershipease.com)... Downloading huge files is a pain in the a** - remember, not everyone has the same pc speed as you.

cragar · 09-21-2009, 08:45 PM

I'm in with Sean's reply as I have found out that people with older puters have difficulty in the waiting time of the downs.Try to see if you can shorten the downtimes by formatting the vids differently.As swf maybe.If you have a vid encoder give it a try. Otherwise I'd stick with site rendering them.

marksinclair · 09-21-2009, 09:02 PM

Dare I say it depends on the product? I feel that for certain products (ie SEO, internet marketing) getting tons of free information is a plus. However, for others, they're just good optional bonuses. So I would say a combination of the two, with some videos for the purpose of showcasing your stuff.

winebuddy · 09-21-2009, 09:30 PM

So - maybe the best bet is an online tutorial with videos embeded and also some pdf downloads with links back to the membership protected site?

Hmmmm....

Free for the first 60 days and then $7.95/month? Maybe I'm getting an idea???

Kevin Riley · 09-21-2009, 09:38 PM

With lots of videos, I just put my Traffic Generation Lab Workshop on DVD. It's quite easy, reasonably priced, and better video quality IMO. Plus, your customer gets something they'll actually use, compared to digital stuff that they lose on their hd.

Simon Royal · 09-22-2009, 02:51 AM

When I buy something I like the vids to be instant and not have to download them so in a hosted members area is easier and more manageable for everyone imo.

Also in the members area you could offer other related affiliate products to further your income.

Also,

Hey Kevin,
Did you use Kunaki, Vervante or something else for the dvd?
Where can I check out the dvd?

I have a programmer working of a piece of software that auto submits videos to the video hosting sites for video marketing and I think I will offer it as a one time payment with the training videos in a members area and then I will have a dvd for sale in the back end "Free plus shipping" to get the addresses for the customers for offline stuff later.

I was curious as to what you used for the dvd so I could get a review of them.

Great thread because I was just deciding on this for my current project.

Talk to ya all later.

09-21-2009, 07:29 PM	#1
winebuddy I Make it Rain War Room Member Join Date: Jan 2009 Location: Alabama Posts: 1,979 Blog Entries: 10 Thanks: 537 Thanked 569 Times in 296 Posts Social Networking Contact Info	How do you Decide on the "style" or format of a new product? Let's say you have all of your content ready to go and you have maybe 25 videos to go with it. Which format would you choose and why? 1) Downloadable ebook and DL able videos 2) Members only website with access to all online 3) Combination of the above 2 4) Membership with low back end fee If there is another format type - please xplain it and why you would use it. I have pondered this for some time and cannot figure out which is the best. I personally do not have a preference as long as I get to the info. What about you?
	sign up for ~good stuff~ \| $20k in 13 Days? \| HANDS FREE Income \| Page 1 in 15 Minutes? *"Knowledge is NOT power...ACTION on Knowledge is power"*

09-21-2009, 07:37 PM	#2
Adam Carn Advanced Warrior War Room Member Join Date: Dec 2007 Location: London, United Kingdom Posts: 845 Thanks: 343 Thanked 161 Times in 55 Posts Social Networking	Re: How do you Decide on the "style" or format of a new product? I usually go for #1. It may not be the best solution but I like it because it's quick, simple and easy to manage both for me and my customers. Thanks, Adam
	"App Developers Can Now Sell Their Source Code!" AppTrading.com

09-21-2009, 08:27 PM	#5
Sean Ski HyperActive Warrior War Room Member Join Date: Nov 2007 Posts: 333 Thanks: 4 Thanked 33 Times in 29 Posts	Re: How do you Decide on the "style" or format of a new product? Just host the videos on your site without people having to download them... use a simple membership script (like membershipease.com)... Downloading huge files is a pain in the a** - remember, not everyone has the same pc speed as you.

09-21-2009, 08:45 PM	#6
cragar The No Fluff Marketer War Room Member Join Date: Jun 2009 Location: Jackson, Michigan Posts: 123 Thanks: 16 Thanked 15 Times in 13 Posts Social Networking Contact Info	Re: How do you Decide on the "style" or format of a new product? I'm in with Sean's reply as I have found out that people with older puters have difficulty in the waiting time of the downs.Try to see if you can shorten the downtimes by formatting the vids differently.As swf maybe.If you have a vid encoder give it a try. Otherwise I'd stick with site rendering them.

09-21-2009, 09:02 PM	#7
marksinclair Active Warrior Join Date: Sep 2009 Posts: 67 Thanks: 9 Thanked 5 Times in 5 Posts	Re: How do you Decide on the "style" or format of a new product? Dare I say it depends on the product? I feel that for certain products (ie SEO, internet marketing) getting tons of free information is a plus. However, for others, they're just good optional bonuses. So I would say a combination of the two, with some videos for the purpose of showcasing your stuff.
	Time = Money

09-21-2009, 09:30 PM	#8
winebuddy I Make it Rain War Room Member Join Date: Jan 2009 Location: Alabama Posts: 1,979 Blog Entries: 10 Thanks: 537 Thanked 569 Times in 296 Posts Social Networking Contact Info	Re: How do you Decide on the "style" or format of a new product? So - maybe the best bet is an online tutorial with videos embeded and also some pdf downloads with links back to the membership protected site? Hmmmm.... Free for the first 60 days and then $7.95/month? Maybe I'm getting an idea???
	sign up for ~good stuff~ \| $20k in 13 Days? \| HANDS FREE Income \| Page 1 in 15 Minutes? *"Knowledge is NOT power...ACTION on Knowledge is power"*

09-21-2009, 09:38 PM	#9
Kevin Riley Clockwork Hamster King War Room Member Join Date: Dec 2005 Location: Beautiful Downtown Osaka, Japan just minutes away from all the Sushi, Okonomiyaki, and Izakayas Posts: 9,594 Blog Entries: 2 Thanks: 476 Thanked 1,667 Times in 577 Posts Social Networking Contact Info	Re: How do you Decide on the "style" or format of a new product? With lots of videos, I just put my Traffic Generation Lab Workshop on DVD. It's quite easy, reasonably priced, and better video quality IMO. Plus, your customer gets something they'll actually use, compared to digital stuff that they lose on their hd.
	Kevin Riley, Product Creation Labs, Osaka, Japan Need targeted exposure? Need targeted traffic? Get your FREE ads today

09-22-2009, 02:51 AM	#10
Simon Royal Pm Me its easier... War Room Member Join Date: Jun 2009 Posts: 148 Thanks: 38 Thanked 21 Times in 16 Posts	Re: How do you Decide on the "style" or format of a new product? When I buy something I like the vids to be instant and not have to download them so in a hosted members area is easier and more manageable for everyone imo. Also in the members area you could offer other related affiliate products to further your income. Also, Hey Kevin, Did you use Kunaki, Vervante or something else for the dvd? Where can I check out the dvd? I have a programmer working of a piece of software that auto submits videos to the video hosting sites for video marketing and I think I will offer it as a one time payment with the training videos in a members area and then I will have a dvd for sale in the back end "Free plus shipping" to get the addresses for the customers for offline stuff later. I was curious as to what you used for the dvd so I could get a review of them. Great thread because I was just deciding on this for my current project. Talk to ya all later.