Refusing to embrace recession?

Brad Gosse · 09-22-2009, 08:50 AM

So many motivational speakers like to say things like "I refuse to participate in the recession" or similar rhetoric.

As a business owner I don't like to put myself into the defeatist mindset of giving in and blaming the recession for why a product won't sell.

Having said that I think you are absolutely crazy to ignore the simple fact that while you may not participate in the recession your customers are participating. The media tells them there is a recession so they slow down their spending.

As a marketer you need to embrace this mentality. People haven't stopped spending they are just spending less. Products under $20 are selling like mad. Sometimes you just need to change your price to embrace the millions of people who do participate in the recession.

What do you think?

Brian Cook · 09-22-2009, 09:03 AM

Hi Brad,

I agree that there are many potential customers who
are participating in the recession, and lower-priced
products are often more appealing.

However, I think that some niches are not quite as
affected by this and higher product prices are the
norm and probably even expected.

For example, I sell one particular product to contractors
and recently raised the price... which has resulted in
more sales (go figure!)

Brian

TLTheLiberator · 09-22-2009, 09:04 AM

There's nothing wrong with making savvy adjustments according to the economic climate.

TL

09-22-2009, 08:50 AM	#1
Brad Gosse Senior Warrior Member War Room Member Join Date: Jan 2009 Location: Orangeville, Ontario Posts: 2,906 Thanks: 1,311 Thanked 1,071 Times in 567 Posts Social Networking	Refusing to embrace recession? So many motivational speakers like to say things like "I refuse to participate in the recession" or similar rhetoric. As a business owner I don't like to put myself into the defeatist mindset of giving in and blaming the recession for why a product won't sell. Having said that I think you are absolutely crazy to ignore the simple fact that while you may not participate in the recession your customers are participating. The media tells them there is a recession so they slow down their spending. As a marketer you need to embrace this mentality. People haven't stopped spending they are just spending less. Products under $20 are selling like mad. Sometimes you just need to change your price to embrace the millions of people who do participate in the recession. What do you think?
	Vegan Recipes \| Vegan Desserts \| Vegan Diet Click here if you want me to promote your product(s)

09-22-2009, 09:03 AM	#2
Brian Cook Senior Warrior Member War Room Member Join Date: Feb 2005 Location: Land of Enchantment Posts: 2,347 Thanks: 44 Thanked 76 Times in 42 Posts	Re: Refusing to embrace recession? Hi Brad, I agree that there are many potential customers who are participating in the recession, and lower-priced products are often more appealing. However, I think that some niches are not quite as affected by this and higher product prices are the norm and probably even expected. For example, I sell one particular product to contractors and recently raised the price... which has resulted in more sales (go figure!) Brian

09-22-2009, 09:04 AM	#3
TLTheLiberator Please get a net biz plan War Room Member Join Date: Apr 2008 Location: , , USA. Posts: 1,428 Blog Entries: 3 Thanks: 1,106 Thanked 559 Times in 427 Posts	Re: Refusing to embrace recession? There's nothing wrong with making savvy adjustments according to the economic climate. TL