Refusing to embrace recession?
So many motivational speakers like to say things like "I refuse to participate in the recession" or similar rhetoric.
As a business owner I don't like to put myself into the defeatist mindset of giving in and blaming the recession for why a product won't sell.
Having said that I think you are absolutely crazy to ignore the simple fact that while you may not participate in the recession your customers are participating. The media tells them there is a recession so they slow down their spending.
As a marketer you need to embrace this mentality. People haven't stopped spending they are just spending less. Products under $20 are selling like mad. Sometimes you just need to change your price to embrace the millions of people who do participate in the recession.
What do you think?
As a business owner I don't like to put myself into the defeatist mindset of giving in and blaming the recession for why a product won't sell.
Having said that I think you are absolutely crazy to ignore the simple fact that while you may not participate in the recession your customers are participating. The media tells them there is a recession so they slow down their spending.
As a marketer you need to embrace this mentality. People haven't stopped spending they are just spending less. Products under $20 are selling like mad. Sometimes you just need to change your price to embrace the millions of people who do participate in the recession.
What do you think?
"It's easier to fool people than to convince them that they have been fooled. -- Mark Twain