Name & Email or Email Only better? Results here...

eidoan · 09-22-2009, 08:51 AM

I've been considering changing all my lists to require email only for opt-in, so I did a little test...

It was a small split test for one of my lists using Aweber. One opt-in form had both name and email for the new subscriber to fill in and the other had only email.

I was expecting at least a slightly higher conversion rate on the Email Only form, but the opposite happened.

Email Only - 82.4% Signups per unique display
Name & Email - 88.5% Signups per unique display

Now this test did run for only about 100 unique displays so to be really accurate a few hundred more should see it, but it is interesting that the addition of the name box didn't make a significant difference, and maybe even helped. I think I'm going to stick with name and email for all my opt-in forms.

I'm guessing the name box makes the offer look more legitimate. Thoughts?

EndGame · 09-22-2009, 09:34 AM

Do you mind me asking what niche or market the test was conducted in?

I suspect (and I could be wrong) that when dealing with internet savvy people and Internet marketers, you may get a higher opt-in rate on email only squeezes, but on more generic niches, perhaps the difference would not be much different as you mentioned.

brendanfinn · 09-25-2009, 05:36 PM

Keep us updated. Only 100 unique displays isn't enough.

Like EndGame mentioned, if you could give us a little information about the page it might help put it in perspective.

I'm in the middle of doing the same test, as soon as I start running it I'll try to remember posting my results here. I should be getting a couple hundred uniques per day for testing the results.

radhika · 09-25-2009, 05:53 PM

I don't think one extra form field makes much difference. Most people don't mind typing few extra characters there. That is why there is not difference between both results.

.

eidoan · 09-25-2009, 06:22 PM

Yes, they were internet savvy IM people.

Can't wait to see your results brendanfinn.

TimGross · 09-25-2009, 06:25 PM

There's a good possibility that when dealing with IM prospects, not asking for a first name makes you appear less savvy in their eyes, as in, "What am I going to learn from this guy, he doesn't even know how to send personalized emails". :-)

09-22-2009, 08:51 AM	#1
eidoan HyperActive Warrior War Room Member Join Date: Sep 2007 Location: Lexington, KY, USA Posts: 212 Thanks: 24 Thanked 5 Times in 5 Posts Social Networking Contact Info	Name & Email or Email Only better? Results here... I've been considering changing all my lists to require email only for opt-in, so I did a little test... It was a small split test for one of my lists using Aweber. One opt-in form had both name and email for the new subscriber to fill in and the other had only email. I was expecting at least a slightly higher conversion rate on the Email Only form, but the opposite happened. Email Only - 82.4% Signups per unique display Name & Email - 88.5% Signups per unique display Now this test did run for only about 100 unique displays so to be really accurate a few hundred more should see it, but it is interesting that the addition of the name box didn't make a significant difference, and maybe even helped. I think I'm going to stick with name and email for all my opt-in forms. I'm guessing the name box makes the offer look more legitimate. Thoughts?
	-David J. Kosmider

09-22-2009, 09:34 AM	#2
EndGame theratracelab.com War Room Member Join Date: Dec 2007 Location: ,Newcastle Upon Tyne , United Kingdom. Posts: 957 Blog Entries: 6 Thanks: 450 Thanked 151 Times in 80 Posts Social Networking Contact Info	Re: Name & Email or Email Only better? Results here... Do you mind me asking what niche or market the test was conducted in? I suspect (and I could be wrong) that when dealing with internet savvy people and Internet marketers, you may get a higher opt-in rate on email only squeezes, but on more generic niches, perhaps the difference would not be much different as you mentioned.
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09-25-2009, 05:36 PM	#3
brendanfinn Active Warrior War Room Member Join Date: Jul 2009 Posts: 65 Thanks: 14 Thanked 14 Times in 13 Posts	Re: Name & Email or Email Only better? Results here... Keep us updated. Only 100 unique displays isn't enough. Like EndGame mentioned, if you could give us a little information about the page it might help put it in perspective. I'm in the middle of doing the same test, as soon as I start running it I'll try to remember posting my results here. I should be getting a couple hundred uniques per day for testing the results.

09-25-2009, 05:53 PM	#4
radhika Senior Warrior Member War Room Member Join Date: Aug 2003 Location: Jamaica. Posts: 2,405 Blog Entries: 3 Thanks: 71 Thanked 135 Times in 109 Posts	Re: Name & Email or Email Only better? Results here... I don't think one extra form field makes much difference. Most people don't mind typing few extra characters there. That is why there is not difference between both results. .
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09-25-2009, 06:22 PM	#5
eidoan HyperActive Warrior War Room Member Join Date: Sep 2007 Location: Lexington, KY, USA Posts: 212 Thanks: 24 Thanked 5 Times in 5 Posts Social Networking Contact Info	Re: Name & Email or Email Only better? Results here... Yes, they were internet savvy IM people. Can't wait to see your results brendanfinn.
	-David J. Kosmider

09-25-2009, 06:25 PM	#6
TimGross Selling Online Since 1994 War Room Member Join Date: Feb 2007 Location: California, USA. Posts: 427 Thanks: 12 Thanked 160 Times in 79 Posts	Re: Name & Email or Email Only better? Results here... There's a good possibility that when dealing with IM prospects, not asking for a first name makes you appear less savvy in their eyes, as in, "What am I going to learn from this guy, he doesn't even know how to send personalized emails". :-)
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