Article Marketing, Am I doing it wrong way?

by Jays80
34 replies
Hi warriors,

I have been trying hard article marketing submitting articles to EZA,
Here are numbers all of them Clickbank products, with high gravity,
some of them on the top of the respective category.

1) 285 hops, 7 order form impression, 0 sales
2) 42 hops, 3 order form impression, 0 sales
3) 146 hops, 2 order Form impression, 0 sales
4) 19 hops 2 order form impression, 0 sales

I have 210+ articles live, and No sales, My CTR to resource box is about 10%,

Before really calling it a day would like to understand, Is there any hope?
Can anyone help me with this?
#article #marketing #wrong
  • Profile picture of the author Louise Green
    Those numbers aren't large enough to give you a true impression of what's going on, yet.

    Do not give up.

    It won't happen overnight and I'm sure you know the amount of work involved is rarely mentioned.

    Give it time and you will get there, if I can do it, anybody can do it. Keep focused and don't let early stats put you off your goals.
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    IMPORTANT MESSAGE: I'm currently on vacation & will answer all messages when I return - Happy Holidays!!
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    • Profile picture of the author Jays80
      Thanks,

      210 articles looks a like a large enough sample.
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      • Profile picture of the author kelvin yeo
        Originally Posted by Amfire View Post

        Thanks,

        210 articles looks a like a large enough sample.
        Dude, its not the number of articles that you should be using as a measure, its the number of hops per product. As Aidan said, you need at least 500 to determine whether your product can convert. (Most decent CB products will convert at 1 sale in 50 hops to 1:200.)

        Also, your CTR is on the low side. How about showing us one of your articles so we can help you improve your CTR?
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        • Profile picture of the author Jays80
          Thanks for reply,

          I need to rush for a emergency, Should be back in 2 hrs
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        • Profile picture of the author Jays80
          Thanks,

          Sending you a PM

          Originally Posted by kelvin yeo View Post

          Dude, its not the number of articles that you should be using as a measure, its the number of hops per product. As Aidan said, you need at least 500 to determine whether your product can convert. (Most decent CB products will convert at 1 sale in 50 hops to 1:200.)

          Also, your CTR is on the low side. How about showing us one of your articles so we can help you improve your CTR?
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      • Profile picture of the author Alexa Smith
        Banned
        [DELETED]
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        • Profile picture of the author Jays80
          Thanks for inputs,

          Originally Posted by Alexa Smith View Post

          It depends what you're using it as a "sample" for.

          It's enough to know that your click-through rate is too low, for sure. But there can be quite a few different reasons for that.

          From your other figures, nothing else can yet be deduced with certainty or even much confidence.

          285 hops with 7 order-form impression and no sales does look disappointing, I grant you, but all too often this is the way with high gravity products, in my opinion. People imagine that high gravity relates to either high sales numbers or high conversion-rates, whereas the reality is that it doesn't necessarily correlate with either. For myself, I do much better (as an "article marketer", I mean) with low gravity products, as long as their sales pages are adequate.

          (I'd be happy to offer thoughts on your click-through rate if you care to send links to half a dozen specimen articles in a p.m., but no offence taken at all if you prefer not to, obviously).
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        • Profile picture of the author Simon Royal
          Most are saying that the ctr is too low.
          What are your targets for click through?

          I am starting to get some articles up and not sure what my targets should be. Can you help?
          :confused:
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  • Profile picture of the author AidanKay
    First of all, that CTR is nowhere near the level it should be at. That wouldn't help (I'm just trying to help =P).

    Secondly, as lovelylou said; you haven't received enough traffic to your links yet. Wait until you hit 500 or 1000 hops before making any educated guesses.

    Good luck!

    -Aidan.
    Signature
    Australian article writer. 5c per word, 50% off for first 5 people. 1c off price per word if done through UpWork.
    Contact me on here to get started.
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  • Profile picture of the author TLTheLiberator
    - Your CTR is below average IMHO.

    - Are you offering free info in your bio box??

    - You've got a lot of content buddy!

    You can...

    - Take you content and expand them to other...

    - article directories
    - web 2.0 sites
    - use them on blogs

    Check this thread out...

    http://www.warriorforum.com/main-int...ing-rocks.html

    All The Best!!

    TL
    Signature

    "It's easier to fool people than to convince them that they have been fooled. -- Mark Twain

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    • Profile picture of the author Jays80
      All my traffic from EZA, some of them have lower hops because of low traffic in that category.
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  • Profile picture of the author Matthew Olson
    Originally Posted by Amfire View Post

    Hi warriors,

    I have been trying hard article marketing submitting articles to EZA,
    Here are numbers all of them Clickbank products, with high gravity,
    some of them on the top of the respective category.

    1) 285 hops, 7 order form impression, 0 sales
    2) 42 hops, 3 order form impression, 0 sales
    3) 146 hops, 2 order Form impression, 0 sales
    4) 19 hops 2 order form impression, 0 sales

    I have 210+ articles live, and No sales, My CTR to resource box is about 10%,

    Before really calling it a day would like to understand, Is there any hope?
    Can anyone help me with this?
    210 articles and 492 hops is definitely enough content and activity to determine whether your EZA campaign is effective... and clearly it is not.

    To continue to keep doing what you're doing is going to get you more of the same results... and you'll burn out because you're not making any progress.

    My suggestion?

    Stop submitting articles to EZA until you revamp your approach. Again, you should definitely be making sales by now with that many articles and hops. And I find it rather odd that you have 14 order form impressions without any sales yet (oh boy, is it the notorious CB tracking/shaving issue at work again?). I average 1 conversion out of every 3 order form impressions.

    I think you should post a sample or two of your articles here so we can help you with some tips. (You could even pm me with a couple samples and I'll try to help).

    As others have said, your CTR could definitely be boosted considerably. You'd be surprised what a few quick adjustments will make.
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    • Profile picture of the author Jays80
      Matthew,

      Thanks. sending you a PM
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    • Profile picture of the author desmond11
      Originally Posted by Matthew Olson View Post

      210 articles and 492 hops is definitely enough content and activity to determine whether your EZA campaign is effective... and clearly it is not.

      To continue to keep doing what you're doing is going to get you more of the same results... and you'll burn out because you're not making any progress.

      My suggestion?

      Stop submitting articles to EZA until you revamp your approach. Again, you should definitely be making sales by now with that many articles and hops. And I find it rather odd that you have 14 order form impressions without any sales yet (oh boy, is it the notorious CB tracking/shaving issue at work again?). I average 1 conversion out of every 3 order form impressions.

      I think you should post a sample or two of your articles here so we can help you with some tips. (You could even pm me with a couple samples and I'll try to help).

      As others have said, your CTR could definitely be boosted considerably. You'd be surprised what a few quick adjustments will make.
      It all depends what type of CB product you're promoting too!

      I promoted the (Xbox fix and copy products) from clickbank as a case study using a pen name and got a shed load of hops and very little sales. I reckon internet savvy purchasers were using their own hoplink to purchase the product. I've since stopped promoting similar products and started promoting non IM products. My sales have increased and even more so when there isn't an affiliate link (to sign up for) at the bottom of the sales page.

      By non IM products I mean health and fitness etc.

      I did a similar case study using the same pen name and found that if you can get your article in either the "most viewed" or "most published" list and get regular clicks you'll convert a lot better. If 100 clicks come over a series of say 6 days instead of 2 the conversion shoots right down. I really don't know why this is but my theory has something to do with competition for the same keyword on any given day with EZA.
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      • Profile picture of the author Jays80
        Thanks for inputs. My products are not in Make money online/IM niche.

        you can get your article in either the "most viewed" or "most published" list

        Not sure if can make hat happen.


        Originally Posted by desmond11 View Post

        It all depends what type of CB product you're promoting too!

        I promoted the (Xbox fix and copy products) from clickbank as a case study using a pen name and got a shed load of hops and very little sales. I reckon internet savvy purchasers were using their own hoplink to purchase the product. I've since stopped promoting similar products and started promoting non IM products. My sales have increased and even more so when there isn't an affiliate link (to sign up for) at the bottom of the sales page.

        By non IM products I mean health and fitness etc.

        I did a similar case study using the same pen name and found that if you can get your article in either the "most viewed" or "most published" list and get regular clicks you'll convert a lot better. If 100 clicks come over a series of say 6 days instead of 2 the conversion shoots right down. I really don't know why this is but my theory has something to do with competition for the same keyword on any given day with EZA.
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  • Profile picture of the author waken
    Originally Posted by Amfire View Post

    Hi warriors,

    I have been trying hard article marketing submitting articles to EZA,
    Here are numbers all of them Clickbank products, with high gravity,
    some of them on the top of the respective category.

    1) 285 hops, 7 order form impression, 0 sales
    2) 42 hops, 3 order form impression, 0 sales
    3) 146 hops, 2 order Form impression, 0 sales
    4) 19 hops 2 order form impression, 0 sales

    I have 210+ articles live, and No sales, My CTR to resource box is about 10%,

    Before really calling it a day would like to understand, Is there any hope?
    Can anyone help me with this?
    Just want to be sure that you generally means 210+ live articles on EZA and not even 1 sale?

    Okay, first.. give a pat on yourself for a well done persistent effort. 200+ original articles are a lot.

    2ndly, the first product with 285 hops is definitely a loser. Drop it and substitute with another one of the same nature. Do not make the change on your EZA articles, but the landing page you are using (hope you made one) or if you are using domain redirect, just make it to redirect to another similar product.

    3rdly, check to see the most viewed articles on EZA on how articles are being written. Focus on the title, article style and resource box. You'll learn a lot from those guys.

    Well, good luck! Just keep doing it. Don't give up.
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    • Profile picture of the author Jays80
      Yes 210+ Live articles without any sale. Ok, I will drop first product, i need to change landing page.

      Originally Posted by waken View Post

      Just want to be sure that you generally means 210+ live articles on EZA and not even 1 sale?

      I will have a look over on the most viewed articles as well.

      Okay, first.. give a pat on yourself for a well done persistent effort. 200+ original articles are a lot.

      2ndly, the first product with 285 hops is definitely a loser. Drop it and substitute with another one of the same nature. Do not make the change on your EZA articles, but the landing page you are using (hope you made one) or if you are using domain redirect, just make it to redirect to another similar product.

      3rdly, check to see the most viewed articles on EZA on how articles are being written. Focus on the title, article style and resource box. You'll learn a lot from those guys.

      Well, good luck! Just keep doing it. Don't give up.
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  • Profile picture of the author desmond11
    When a product has high gravity like the "panic attack" type product I like to see which sites are linking in. Sometimes a single website or blog can produce 50-75% of the sales which means the high gravity % is a little inaccurate.

    Instead of using the clickbank marketplace I tend to evaluate products using cbengine. You get quality info, graphs and more importantly affiliate comments. If you take a look at the "maverickmoneymakers" comments, there's a shed load of people that purchased the product first and in turn became affiliates. When you've got so many affiliates promoting a product (especially with EZA) then potential purchasers are probably gonna do lots of market research before purchasing the product. Hence, lots of hops and very little sales!
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  • Profile picture of the author se7en
    Are any of your Articles showing up at the top of the search results in google for your given keyword?
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    • Profile picture of the author Jays80
      No, so far none of them.

      Originally Posted by se7en View Post

      Are any of your Articles showing up at the top of the search results in google for your given keyword?
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  • Profile picture of the author desmond11
    I go a little against the grain here. I noticed some Top EZA publishers were using hyperlinks at the bottom of the article instead of the author box like 99% of other article marketers out there. I changed my article resource box and noticed my CTR shoot through the roof.

    Not too sure why? I guess if the top guys used it and it works, that's good enough for me

    Tip for conversions: If you write lots of articles rotate the "keyword" hyperlink and "click here". I found "click here" gets more clicks. Obviously, you wouldn't want to use this with each and every article, so it's best to rotate them (for seo).
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    • Profile picture of the author Jays80
      i will try putting it in last paragraph and watch CTR. i am putting "click here" on all articles as 2nd Hyperlink

      Originally Posted by desmond11 View Post

      I go a little against the grain here. I noticed some Top EZA publishers were using hyperlinks at the bottom of the article instead of the author box like 99% of other article marketers out there. I changed my article resource box and noticed my CTR shoot through the roof.

      Not too sure why? I guess if the top guys used it and it works, that's good enough for me

      Tip for conversions: If you write lots of articles rotate the "keyword" hyperlink and "click here". I found "click here" gets more clicks. Obviously, you wouldn't want to use this with each and every article, so it's best to rotate them (for seo).
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  • Profile picture of the author desmond11
    If you're in a competitive niche and your competition write lots of articles then you're gonna have to write lots of articles too I'm affraid.

    I try to publish my articles mid week so that they're in the "recently published" list at the weekend when you get the most views. I can normally bump other articles off that list that were submitted earlier in the week.

    If it then sneaks into the "most viewed list" I try to build backlinks to help it along the way.
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    • Profile picture of the author linkedinlincoln
      My only question is why is all of your content on EZA?

      You have over 200 unique articles. That's a decent amount of content. I assume that you have 5 unique niches spread evenly ( I may be wrong) I would start breaking your content down into smaller groups and use some of it to create backlinks to the other articles for better seo.

      You can link to your EZA articles or, possibly better load some of that content up onto squidoo lenses etc.

      You might find that you have better conversions if the traffic is coming from a different source. But it all needs to be tested.

      My first thought though with all those shopping cart impressions and no sales, is that the customers are tech savvy and know how to buy CB products through their own link. Why I don't use CB....

      -Kathy
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      • Profile picture of the author Jays80
        Kathy,

        this content is not evenly is distributed, My idea has been to see if a product converts for my landing page. once i have sale i can look into building backlinks,

        i will test it though.

        Niches i am in are Non IM, So my assumption is they may not be tech seavy, but who knows!!!





        Originally Posted by linkedinlincoln View Post

        My only question is why is all of your content on EZA?

        You have over 200 unique articles. That's a decent amount of content. I assume that you have 5 unique niches spread evenly ( I may be wrong) I would start breaking your content down into smaller groups and use some of it to create backlinks to the other articles for better seo.

        You can link to your EZA articles or, possibly better load some of that content up onto squidoo lenses etc.

        You might find that you have better conversions if the traffic is coming from a different source. But it all needs to be tested.

        My first thought though with all those shopping cart impressions and no sales, is that the customers are tech savvy and know how to buy CB products through their own link. Why I don't use CB....

        -Kathy
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    • Profile picture of the author Jays80
      I am not afraid of writing/submitting lot of articles, as long as ROI is positive, i can do it or hire a writer to write for me,

      Originally Posted by desmond11 View Post

      If you're in a competitive niche and your competition write lots of articles then you're gonna have to write lots of articles too I'm affraid.

      I try to publish my articles mid week so that they're in the "recently published" list at the weekend when you get the most views. I can normally bump other articles off that list that were submitted earlier in the week.

      If it then sneaks into the "most viewed list" I try to build backlinks to help it along the way.
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  • Profile picture of the author JMartin
    First of all, did I read this right? You're getting 2-3 hops per article? Yikes. It's not even worth the effort. Better to build sites with that content or sell it off. Think about it. At 2-3 hops per article, you could instead sell the article for say $5 and buy 5 direct hops via AdWords for $1 a pop, which is already a huge increase.

    Or are people going to your site from EZA first and from there you're getting a couple clicks to the money?

    Here's something else to think about (seeing as you're getting hops, but no sales).

    Do the CB products you are promoting have EMAIL list forms or popups on them? If so, this could be costing you money. Just my own preference here, but I won't promote any product where my valued traffic has an opportunity to be taken out of the buying state, sucked into an email list I don't own and lose out as other products/services that I don't get credit for are shoved down their throats.

    Best of luck
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    • Profile picture of the author Jays80
      Jmartin,

      Thanks for inputs,

      First of all, did I read this right? You're getting 2-3 hops per article? Yikes. It's not even worth the effort. Better to build sites with that content or sell it off. Think about it. At 2-3 hops per article, you could instead sell the article for say $5 and buy 5 direct hops via AdWords for $1 a pop, which is already a huge increase.

      yes 2 to 3 hopes per article. I need money as early as yesterday so building site and selling them is not a option right now.
      i am no expert @ Adwords

      Or are people going to your site from EZA first and from there you're getting a couple clicks to the money?

      They are going to my site/Pre sell than from there i am getting click to money site.

      Here's something else to think about (seeing as you're getting hops, but no sales).

      Do the CB products you are promoting have EMAIL list forms or popups on them? If so, this could be costing you money. Just my own preference here, but I won't promote any product where my valued traffic has an opportunity to be taken out of the buying state, sucked into an email list I don't own and lose out as other products/services that I don't get credit for are shoved down their throats.

      Yes this seems to be problem other members also directed me to this point, Need to re work pre sell page and redirect visitors another vendor in same niche.


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  • Profile picture of the author Sean Ski
    Try being more personal in your articles... I see a lot of people just pushing out articles left and right and when you read them it sounds like you're talking to a drone... People aren't going to buy from an emotionless robot.

    Be more emotional, be funny, be like a friend.
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  • Profile picture of the author Tim45
    Promote niches you are passionate about and have a lot of exp in. For instants, I have over 25 years exp in rehabbing houses. I know which tools and material to use for each job I do. If I were to write articles about a particular tool i use every day that is not easily found in retail outlets, do you think I'd be able to sell that tool? Absolutely I would because I know every inch of that tool. I know how long it will last, what it will do and how to use it and I'd explain all that in the articles I write. I'd set up a blog and link my articles to it rater than a landing page, that way a person interested in the product you are promoting can ask you questions if they are on the fence about whether to buy or not.

    That's my two cents
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    • Profile picture of the author Jays80
      Tim,

      Thanks for reply, my experience has been pretty much limited in most of the niches.
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  • Profile picture of the author RebeccaL
    Try something other than Clickbank products.. I bet you'll have more success.
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    • Profile picture of the author desmond11
      Originally Posted by RebeccaL View Post

      Try something other than Clickbank products.. I bet you'll have more success.
      I agree. As I mentioned before, it all depends on the product you're promoting. I tend to promote Clickbank products to my list and my own products on EZA.
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  • Profile picture of the author Chris Stigson
    EzineArticles I'm mostly using to build lists... Because it pre-qualifies them to be interested in the niche and you get higher conversions on your Squeeze pages. I've also done the "domain redirect to affiliate links" and still make sales each month from old articles, but the best method is still to build a list. Much better ROI, and you can "do whatever you want with them"...

    I did a blog post about why you absolutely must have an autoresponder and why not having one is like robbing yourself... If you have any type of traffic an autoresponder is essential.

    Also are you writing in a good enough format?

    Seems like you aren't really getting a good CTR (mentioned)?

    Power headline:

    50 words intro (promoting why to read the article with 1-2 BIG benefits)

    50 words para

    50 words para

    50 words para

    50 words para

    50 words summary

    Resource box.

    Try that.

    - Chris
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