We want to create a multilingual web site (in English and Spanish) and have some doubts.
We are a small spanish company (only 5 people) but the core of our business is international, so the web site should be in English.
However, we are a Spanish company and probably some of our potential customers will look for information (in Google) in Spanish. So if we limit the web to the English language we will probably not appear in the first positions (or won't appear at all).
We have hired a local marketing agency that has suggested us three possible solutions to this problem:
1.- Use WPML and create the site (and future blog posts) both in English and Spanish.
2.- Create the web in English, but add an "About us" section in Spanish summarizing all the other content.
3.- Create the content in English, but add to each blog post or web an "abstract" (a small paragraph) in Spanish.
I would appreciate if you you could comment the pros and cons of each alternative, both from the SEO perspective as well as the "impact" or "image" of having a mixture of languages shown at the same time in the site or in the same page.