Video Sales Letter Conversions

5 replies
Hi there!

Thanks in advance for your input ...

I just did a VERY soft launch of a clickfunnels optin/sales funnel.

I sent an email to an extremely inactive list because I wanted to get a feel for worst case scenario before investing in some FB ads ...

Surprisingly, I'm having a decent optin rate ... but when they end up on the video sales letter (which is 27:30 minutes) I can see that of the 27 or so who have watched it so far are not making it all the way through my video ...

For now, I just wanted to find out your thoughts on what a proper conversion rate should be for a $47 product .... most people are not even getting to the introduction of the product though. Only 1 has watched the video all the way through and a few others have made it passed 60% ...

I'll be happy to include my link to the sales page ... but I'm just curious for now about what you think an acceptable conversion rate should be ...

Thanks,

Victoria
#conversions #letter #sales #video
  • Profile picture of the author agmccall
    There is no way to even guess. As you said you are sending this to a cold list.

    al
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  • Profile picture of the author Kurt
    Originally Posted by hypwoman View Post

    Hi there!

    Thanks in advance for your input ...

    I just did a VERY soft launch of a clickfunnels optin/sales funnel.

    I sent an email to an extremely inactive list because I wanted to get a feel for worst case scenario before investing in some FB ads ...

    Surprisingly, I'm having a decent optin rate ... but when they end up on the video sales letter (which is 27:30 minutes) I can see that of the 27 or so who have watched it so far are not making it all the way through my video ...

    For now, I just wanted to find out your thoughts on what a proper conversion rate should be for a $47 product .... most people are not even getting to the introduction of the product though. Only 1 has watched the video all the way through and a few others have made it passed 60% ...

    I'll be happy to include my link to the sales page ... but I'm just curious for now about what you think an acceptable conversion rate should be ...

    Thanks,

    Victoria
    Quick question: How many 27 minute long video sales letters have you watched all the way through?
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    • Profile picture of the author hypwoman
      Quite a few actually.... most of my competition in my same niche have amazing sales as shown on clickbank and their vsls are twice as long ... 45 minutes ....

      But in all fairness im an internet marketer ... I'm not my potential customer... so I don't know how to not watch it all the way thru.... I find them fascinating but for other reasons.
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      Victoria Gallagher
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  • Profile picture of the author Oziboomer
    Originally Posted by hypwoman View Post

    Hi there!

    Thanks in advance for your input ...

    I just did a VERY soft launch of a clickfunnels optin/sales funnel.

    I sent an email to an extremely inactive list because I wanted to get a feel for worst case scenario before investing in some FB ads ...

    Surprisingly, I'm having a decent optin rate ... but when they end up on the video sales letter (which is 27:30 minutes) I can see that of the 27 or so who have watched it so far are not making it all the way through my video ...
    Hi Victoria,

    With Clickfunnels it is very easy to run a split test between the VSL and a long form sales letter.

    The other thing you could do is show an exit pop with a written sales letter so the people who don't want to hang around can read instead.

    I'd also assume you are retargeting to people who have hit the VSL but not the next URL.

    You could retarget them across a number of platforms with a variety of content including a shorter video on Youtube.

    Obviously you can also followup via email.

    Very few people convert when they visit any offer for the first time unless it is an absolutely compelling offer.

    How strong is your offer?

    The only way to really work things out is to test and maybe you could ask some of this first group "why" they didn't watch. - Maybe you can offer them the product for free for some feedback.

    Best regards,

    Ozi
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    • Profile picture of the author hypwoman
      Hi Oziboomer!

      Thanks for your very well thought out response.

      All of these are great questions and suggestions.

      Yes, I do plan to do a split test of my sales letter ... I wasn't sure exactly if I was going to split it next to the long form sales letter, a shorter vsl, a lower priced product, or give them the CTA button sooner (or just have it on the page the whole time) Those were a few of my thoughts.

      BTW, though I did get my first sale this morning ...

      It's a $47 product ... I think it's a pretty strong offer ... Has a few bonuses ... (every step of a sales letter you can imagine) ...

      I am doing follow up email series which starts today for those who signed up for my free offer.

      And yes, I actually did think of putting myself out there and asking them why they didn't finish watching the video ...

      As for the retargeting ... I would begin such a campaign after I start fb ads ... this was sent to a very cold list of old subscribers who have never purchased from me before ... but signed up long ago ... they probably have the lowest chance of converting given they are inherently not buyers based on previous experience.
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      Victoria Gallagher
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