Keywords As Domain Name Importance

cableghost · 09-22-2009, 11:58 AM

I know search engines put weight on domain names, and though the weight has not been reduced, there has been many other factors receiving popularity/weight, such as backlinks, social network relations, blog, etc.

So how important is having the keyword in your domain name for PPC and organic advertising?

Understandably, people need to relate to the domain name, preferably a domain keyword that is in the respective niche. But then again, how important is that? For example, what does 'Go Daddy' have to do with domain name registration and website hosting?

I would like to get your thoughts, opinions, facts, etc. I have also created a poll on the subject and would appreciate your vote.

-Scott

Bill Farnham · 09-22-2009, 12:13 PM

A lot of what you are talking about has to do with 'branding'.

Yahoo, Google, Amazon, et al, had the resources, think VC, to last long enough that their names became a pseudonym for the niche.

If you're a little guy this strategy won't work. Hence, having a keyword rich domain name gives you a leg up on being an authority in the niche.

You're less likely to trust your money on a dog training ebook from a site like SuzysBestBrownieMix.com than you would be for SuzysBestDogTraining.com, as an example.

This applies organically as well as for paid ads.

KJ

thecableguy · 09-22-2009, 12:29 PM

I'd say it's a big advantage in organic advertising and somewhat of an advantage in PPC. For an example of organic advertising do a search on Google for "ppc spy", with quotes there's only about 16,000 competing pages, but there's a domain that's been sitting there with absolutely no pages for several months now. I've even done the same thing, but not quite so long.

Alan

ramone_johnny · 09-22-2009, 12:32 PM

For me, a keyword rich domain name is absolutely essential.

Brian Cook · 09-22-2009, 12:36 PM

I have had pretty good success at getting a nearly
immediate rank when I start a new site (such as
"greatkeywordphrase.com") and then get a few trusted
links to it.

Brian

View Poll Results: How Important Are Keywords Used In/As The Domain Name?
Extremely Important - 50%+ Criteria of SERPs	2	33.33%
Very Important - 30% Criteria of SERPs	0	0%
Important - 20% Criteria of SERPs	3	50.00%
Not That Important - 10% Criteria of SERPs	1	16.67%
Voters: 6. You may not vote on this poll

09-22-2009, 11:58 AM	#1
cableghost Active Warrior Join Date: Feb 2009 Posts: 63 Thanks: 2 Thanked 2 Times in 2 Posts	Keywords As Domain Name Importance I know search engines put weight on domain names, and though the weight has not been reduced, there has been many other factors receiving popularity/weight, such as backlinks, social network relations, blog, etc. So how important is having the keyword in your domain name for PPC and organic advertising? Understandably, people need to relate to the domain name, preferably a domain keyword that is in the respective niche. But then again, how important is that? For example, what does 'Go Daddy' have to do with domain name registration and website hosting? I would like to get your thoughts, opinions, facts, etc. I have also created a poll on the subject and would appreciate your vote. -Scott

09-22-2009, 12:13 PM	#2
Bill Farnham Videos for the Web War Room Member Join Date: Feb 2008 Location: Virginia, USA. Posts: 2,704 Blog Entries: 5 Thanks: 2,586 Thanked 2,818 Times in 1,421 Posts Social Networking	Re: Keywords As Domain Name Importance A lot of what you are talking about has to do with 'branding'. Yahoo, Google, Amazon, et al, had the resources, think VC, to last long enough that their names became a pseudonym for the niche. If you're a little guy this strategy won't work. Hence, having a keyword rich domain name gives you a leg up on being an authority in the niche. You're less likely to trust your money on a dog training ebook from a site like SuzysBestBrownieMix.com than you would be for SuzysBestDogTraining.com, as an example. This applies organically as well as for paid ads. KJ
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09-22-2009, 12:29 PM	#3
thecableguy Senior Warrior Member War Room Member Join Date: Aug 2002 Location: , , . Posts: 1,186 Thanks: 62 Thanked 92 Times in 84 Posts	Re: Keywords As Domain Name Importance I'd say it's a big advantage in organic advertising and somewhat of an advantage in PPC. For an example of organic advertising do a search on Google for "ppc spy", with quotes there's only about 16,000 competing pages, but there's a domain that's been sitting there with absolutely no pages for several months now. I've even done the same thing, but not quite so long. Alan

09-22-2009, 12:32 PM	#4
ramone_johnny No excuses - Just do it War Room Member Join Date: Mar 2009 Location: Sydney Posts: 3,331 Thanks: 767 Thanked 1,371 Times in 688 Posts	Re: Keywords As Domain Name Importance For me, a keyword rich domain name is absolutely essential.
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09-22-2009, 12:36 PM	#5
Brian Cook Senior Warrior Member War Room Member Join Date: Feb 2005 Location: Land of Enchantment Posts: 2,347 Thanks: 44 Thanked 76 Times in 42 Posts	Re: Keywords As Domain Name Importance I have had pretty good success at getting a nearly immediate rank when I start a new site (such as "greatkeywordphrase.com") and then get a few trusted links to it. Brian