Offline gurus, what "title" do you use?

IM Lovin' It! · 09-22-2009, 08:44 PM

For all you offline marketers out there, what title are you using for yourself? What is on your business card? or Signature line?

Are you using:

Owner?
President?
Principal?

Or something more corporate-speak, like:

Marketing Director?
Client Service Manager?

Or whatever? I tend to lean toward the plain and simple ala "owner." Let's here your thoughts.

- IM

chrisnegro · 09-22-2009, 08:55 PM

Quote:

Originally Posted by IM Lovin' It!

For all you offline marketers out there, what title are you using for yourself? What is on your business card? or Signature line?

Are you using:

Owner?
President?
Principal?

Or something more corporate-speak, like:

Marketing Director?
Client Service Manager?

Or whatever? I tend to lean toward the plain and simple ala "owner." Let's here your thoughts.

- IM

In my opinion I wouldn't put ANYTHING on your business card. You don't want to be defined by people. Titles are a waste of time on business cards IMHO. Now if they ask you if you are the owner....fine....tell them the truth that you are the owner....but thats kind of dialogue you want.

You see, creating a little mystery does in fact create curiosity and conversation....and thats exactly what you want to happen with business owners. Simply putting a title (on your business card) lets them define what they think the title means and quite frankly puts in you in "a box".

Create a little mystery, don't be put in a box and get to know your business owners. Just for the sure fact you don't have a title would put more curiosity on who you are and what you do.

Success to you,

Chris Negro

Brian Cook · 09-22-2009, 09:09 PM

I have found the title, "Business Consultant" to be
pretty inclusive for things like website design; search
engine optimization; PPC expert; and so on!

Brian

IM Lovin' It! · 09-22-2009, 10:02 PM

Quote:

Originally Posted by chrisnegro

In my opinion I wouldn't put ANYTHING on your business card. You don't want to be defined by people. Titles are a waste of time on business cards IMHO. Now if they ask you if you are the owner....fine....tell them the truth that you are the owner....but thats kind of dialogue you want.

You see, creating a little mystery does in fact create curiosity and conversation....and thats exactly what you want to happen with business owners. Simply putting a title (on your business card) lets them define what they think the title means and quite frankly puts in you in "a box".

Create a little mystery, don't be put in a box and get to know your business owners. Just for the sure fact you don't have a title would put more curiosity on who you are and what you do.

Success to you,

Chris Negro

That is brilliant!

threatlevelorange · 09-22-2009, 10:04 PM

I don't use a title in my speech. People ask me what I do and I say "I help small businesses increase their sales." This excites people more than "I'm a business consultant." People want to know what you do, not who you are.

On my business card is says Online Sales Consultant, though.

AndrewCavanagh · 09-23-2009, 01:04 AM

I agree with Chris on this one generally speaking.

Your name is enough.

If your main prospects are small independent business owners you might also use the term "proprietor" or something similar that brands you as a fellow business owner.

It's not that important.

What is more important when you're speaking to business owners is to get THEIR card so you can follow up.

It's nice to think that business owners will call you back...and many do intend to...but it's very common that they just don't get around to it.

They're busy people.

Any kind of low key follow up is good.

Kindest regards,
Andrew Cavanagh

zachary0611 · 09-23-2009, 01:56 AM

All good info It seems the most important think in offline is to talk to business owners personally

JohnMcCabe · 09-23-2009, 09:25 AM

Seinfeld ruined "Master of My Own Domain" for me, so I just put "Owner" for a title.

MichaelHiles · 09-23-2009, 09:36 AM

Supreme Commander of the Federation usually works.

TimCastleman · 09-23-2009, 09:49 AM

HMFIC is what I have on my card.

selma · 09-23-2009, 09:52 AM

Quote:

Originally Posted by MichaelHiles

Supreme Commander of the Federation usually works.

Thats so funny

I would use this one, in a heart beat

GoGetta · 09-23-2009, 09:54 AM

"Internet Marketing Consultant" for me! ; )

GoGetta

TimCastleman · 09-23-2009, 10:42 AM

Tim Castleman
The Guy Who Shows Helps You Make Money
(XXX) XXX-XXXX

RA123 · 09-23-2009, 10:55 AM

I always put 'Proprietor' on my cards as a title and ensure there is a call to action on it.

Showing yourself as the 'Proprietor' immediately shows you as a fellow business owner. Small business owners prefer dealing directly with other business owners as opposed to dealing with reps.

Brad Gosse · 09-23-2009, 10:59 AM

The best title is no title at all. I avoid things like Owner, president, CEO. It usually lets me weed out salespeople by saying "I am not a decision maker"

Best of luck

Jhf14 · 09-23-2009, 11:02 AM

I use "Consultant" or "Account Manager", depends on the client.

SMP · 09-23-2009, 12:23 PM

'Business Consultant' just about covers it. It doesn't give the perception that your skills are limited to the internet or marketing in general.

SP

Mark Riddle · 09-23-2009, 01:38 PM

Mark Riddle
Ask me about the flying waffle

Mark Riddle
If we met 3 months ago you would be banking bigger checks

Mark Riddle
Customer Acquisition Specialist

Mark Riddle
The Name You Want to Remember

GoGetta · 09-23-2009, 01:40 PM

Mark ^^^ Love The 2nd One!

Awesome.

GoGetta

M4UNow · 09-23-2009, 01:52 PM

Mark they are all good.

My old cards said CEO now they say President.
But If asked in person I am an Online Marketing Consultant.

Gina

09-22-2009, 08:44 PM	#1
IM Lovin' It! Warrior Member Join Date: Sep 2009 Posts: 5 Thanks: 2 Thanked 0 Times in 0 Posts	Offline gurus, what "title" do you use? For all you offline marketers out there, what title are you using for yourself? What is on your business card? or Signature line? Are you using: Owner? President? Principal? Or something more corporate-speak, like: Marketing Director? Client Service Manager? Or whatever? I tend to lean toward the plain and simple ala "owner." Let's here your thoughts. - IM

09-22-2009, 09:09 PM	#3
Brian Cook Senior Warrior Member War Room Member Join Date: Feb 2005 Location: Land of Enchantment Posts: 2,312 Thanks: 37 Thanked 58 Times in 35 Posts	Re: Offline gurus, what "title" do you use? I have found the title, "Business Consultant" to be pretty inclusive for things like website design; search engine optimization; PPC expert; and so on! Brian
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09-22-2009, 10:04 PM	#5
threatlevelorange Offline Trailblazer War Room Member Join Date: Aug 2009 Posts: 753 Thanks: 15 Thanked 14 Times in 13 Posts Contact Info	Re: Offline gurus, what "title" do you use? I don't use a title in my speech. People ask me what I do and I say "I help small businesses increase their sales." This excites people more than "I'm a business consultant." People want to know what you do, not who you are. On my business card is says Online Sales Consultant, though.
	The Internet is endless... Life is not. Enjoy it and have fun! Online Sales Consulting

09-23-2009, 01:04 AM	#6
AndrewCavanagh Senior Warrior Member War Room Member Join Date: Dec 2006 Location: Cairns, Australia. Posts: 2,778 Thanks: 2 Thanked 431 Times in 242 Posts	Re: Offline gurus, what "title" do you use? I agree with Chris on this one generally speaking. Your name is enough. If your main prospects are small independent business owners you might also use the term "proprietor" or something similar that brands you as a fellow business owner. It's not that important. What is more important when you're speaking to business owners is to get THEIR card so you can follow up. It's nice to think that business owners will call you back...and many do intend to...but it's very common that they just don't get around to it. They're busy people. Any kind of low key follow up is good. Kindest regards, Andrew Cavanagh
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09-23-2009, 01:56 AM	#7
zachary0611 HyperActive Warrior Join Date: Dec 2008 Location: Raleigh, N.C. Posts: 110 Thanks: 1 Thanked 2 Times in 2 Posts	Re: Offline gurus, what "title" do you use? All good info It seems the most important think in offline is to talk to business owners personally
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09-23-2009, 09:25 AM	#8
JohnMcCabe Happy Hooker War Room Member Join Date: Jun 2007 Location: North of the Peace River, Southwest Florida, USA. Posts: 2,306 Thanks: 278 Thanked 462 Times in 300 Posts Social Networking	Re: Offline gurus, what "title" do you use? Seinfeld ruined "Master of My Own Domain" for me, so I just put "Owner" for a title.
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09-23-2009, 09:36 AM	#9
MichaelHiles The Marketing Wookie War Room Member Join Date: Feb 2009 Location: Cincinnati, OH area Posts: 874 Blog Entries: 3 Thanks: 85 Thanked 307 Times in 161 Posts Social Networking Contact Info	Re: Offline gurus, what "title" do you use? Supreme Commander of the Federation usually works.
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09-23-2009, 09:49 AM	#10
TimCastleman Banned War Room Member Join Date: Aug 2008 Posts: 803 Blog Entries: 34 Thanks: 13 Thanked 162 Times in 95 Posts	Re: Offline gurus, what "title" do you use? HMFIC is what I have on my card.

09-23-2009, 09:54 AM	#12
GoGetta I Get Mine, Got Yours? War Room Member Join Date: Dec 2007 Location: United Kingdom. Posts: 782 Blog Entries: 6 Thanks: 134 Thanked 184 Times in 74 Posts Social Networking	Re: Offline gurus, what "title" do you use? "Internet Marketing Consultant" for me! ; ) GoGetta
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09-23-2009, 10:42 AM	#13
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09-23-2009, 10:55 AM	#14
RA123 Active Warrior War Room Member Join Date: Jun 2007 Location: Scotland, United Kingdom Posts: 303 Thanks: 123 Thanked 80 Times in 29 Posts Contact Info	Re: Offline gurus, what "title" do you use? I always put 'Proprietor' on my cards as a title and ensure there is a call to action on it. Showing yourself as the 'Proprietor' immediately shows you as a fellow business owner. Small business owners prefer dealing directly with other business owners as opposed to dealing with reps.

09-23-2009, 10:59 AM	#15
Brad Gosse Senior Warrior Member War Room Member Join Date: Jan 2009 Location: Orangeville, Ontario Posts: 1,197 Thanks: 166 Thanked 161 Times in 106 Posts Social Networking	Re: Offline gurus, what "title" do you use? The best title is no title at all. I avoid things like Owner, president, CEO. It usually lets me weed out salespeople by saying "I am not a decision maker" Best of luck
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09-23-2009, 11:02 AM	#16
Jhf14 Name is Justin War Room Member Join Date: Sep 2009 Posts: 68 Thanks: 12 Thanked 5 Times in 5 Posts	Re: Offline gurus, what "title" do you use? I use "Consultant" or "Account Manager", depends on the client.

09-23-2009, 12:23 PM	#17
SMP HyperActive Warrior War Room Member Join Date: Aug 2009 Location: Rugby, UK Posts: 102 Thanks: 2 Thanked 8 Times in 8 Posts Contact Info	Re: Offline gurus, what "title" do you use? 'Business Consultant' just about covers it. It doesn't give the perception that your skills are limited to the internet or marketing in general. SP

09-23-2009, 01:38 PM	#18
Mark Riddle Breakthrough Expert War Room Member Join Date: Aug 2002 Location: Kansas City Metro, MO , USA. Posts: 998 Thanks: 117 Thanked 119 Times in 81 Posts Social Networking	Re: Offline gurus, what "title" do you use? Mark Riddle Ask me about the flying waffle Mark Riddle If we met 3 months ago you would be banking bigger checks Mark Riddle Customer Acquisition Specialist Mark Riddle The Name You Want to Remember

09-23-2009, 01:40 PM	#19
GoGetta I Get Mine, Got Yours? War Room Member Join Date: Dec 2007 Location: United Kingdom. Posts: 782 Blog Entries: 6 Thanks: 134 Thanked 184 Times in 74 Posts Social Networking	Re: Offline gurus, what "title" do you use? Mark ^^^ Love The 2nd One! Awesome. GoGetta
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09-23-2009, 01:52 PM	#20
M4UNow HyperActive Warrior War Room Member Join Date: Oct 2008 Location: Here mostly Posts: 169 Thanks: 8 Thanked 32 Times in 19 Posts Social Networking Contact Info	Re: Offline gurus, what "title" do you use? Mark they are all good. My old cards said CEO now they say President. But If asked in person I am an Online Marketing Consultant. Gina
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