How about delayed OTO's?

[Rob Whisonant]

I know OTO's work but I constantly find myself just grabbing the scroll bar and going directly to the no thanks link. The reason I do this is because I have no intention of buying a second product from someone until I see if the first product was worth the money.

Has anyone tried a delayed OTO? For example, send the buyer an email that says now that you have had the time to look over product A, check out this one time offer just for you.

Re's
Rob Whisonant

[SolomonHuey]

Always, always offer the OTO when a member first signs up. It's the best chance you have of making additional sales.

Using a timed login offer (or delayed OTO, whatever we want to call it) however is a common technique used with Robert Puddy's Launch Formula Marketing script. In the subsequent offers, you would want to price it higher or offer less so people realize that you are being true to your word when you say something is a "one time offer".

This technique works and is very effective. I'm not sure how many other people implement this into their sales process, but I use it at my various websites and it increases my profits quite a bit.

Solomon Huey

[Sean Ski]

Offer it right after the sale and email it to them and have it on your download and member pages... the more they see it the more likely they are to buy.

[Rob Whisonant]

Originally Posted by Sean Ski

Offer it right after the sale and email it to them and have it on your download and member pages... the more they see it the more likely they are to buy.

I'm actually talking about One Time Offers. If you post it all over the place it's NOT a OTO.

Re's
Rob Whisonant

[waihon]

I have used OTO before. It's 'instant' type and I thought that's the only OTO available.

Basically I offer a 'basic' version of my of software for free. Upon signing up, I offer members an 'advanced' version of my software for more than 40% off the regular price.

Majority of the members didn't take up on the special offer. I have no idea whether the members:
- Want to see how good is the 'basic' version first before considering the 'advanced' version, or
- Just sign up the 'basic' version because it's free

By the way, it's the first time that I came across the idea of 'delayed' OTO. I wanted to try it out with my software but unfortunately the membership script that I'm using only supports 'instant' OTO.

[Stuart Turnbull]

The immediate OTO works because buyers are in the buying mood and as we all know once we are in the store, credit card in hand we are much more receptive to the offer of additional products to complement our purchase.

The 'delayed offer' should be part of your email sales funnel.

[kidino]

I remember an article I wrote not too long ago about upselling... and places where you can upsell...

The FOUR most important things about UPSELLING… -- MiniSiteGallery.com

[Lance K]

In certain markets where the prospects/customers are hip to what's going on, using a delayed OTO might work in your favor.



The only viable "Always" in marketing is this...

ALWAYS test if you want a definitive answer.

[Rob Whisonant]

Originally Posted by Lance K

In certain markets where the prospects/customers are hip to what's going on, using a delayed OTO might work in your favor.

The only viable "Always" in marketing is this...

ALWAYS test if you want a definitive answer.

This is what I am thinking. What I want to do is grab people like me that ignore the initial OTO but later would be open to a good deal after I had seen how good the first product was.

Re's
Rob Whisonant

[whateverpedia]

"Would you like fries with your order?" works better than "As you purchased a burger from us recently we were wondering if you would like some fries".

[waihon]

Originally Posted by whateverpedia

"Would you like fries with your order?" works better than "As you purchased a burger from us recently we were wondering if you would like some fries".

You have a creative way of saying instant OTO works better than delayed OTO.

[Lance K]

Originally Posted by whateverpedia

"Would you like fries with your order?" works better than "As you purchased a burger from us recently we were wondering if you would like some fries".

You're talking about bundling products that are proven to be purchased together in an a la carte environment. So it's only natural to offer them as a bundle at the point of sale.

So if it's something like that, then yes, an instant OTO that bundles another product at a reduced price makes sense. For example, you bought a traffic course. The same person/company has a copywriting/conversion course. Since you want to convert as many visitors into prospects or customers as possible, the copywriting/conversion course makes sense to buy at the same time.

On the other hand, if you were to buy a Traffic Tips For Beginning Webmasters type product, it wouldn't be a natural fit to buy an immediate OTO for an Advanced Social Traffic or Advanced Media Buying type course at the same time. Maybe you won't be interested in using those methods in your traffic plan. You don't know yet. Until you consume the beginners guide and decide which traffic methods you'll use.

So yeah, I agree, as long as you have a product/service that has a "would you like fries with that" type relationship with the initial purchase, an immideate OTO is the way to go.

[Rob Whisonant]

Originally Posted by whateverpedia

"Would you like fries with your order?" works better than "As you purchased a burger from us recently we were wondering if you would like some fries".

I know initial OTO's work. I use them.

What I am trying to do is catch people like me that would say no to ALL initial OTO's. I personally don't even read initial OTO's. I scroll to the bottom to find the give me what I just purchased link and click it.

Re's
Rob Whisonant